Troubleshooting: Why Isn't My Tracking Working?

Step-by-step guide to diagnosing and fixing common tracking link issues including missing clicks, error pages, and unattributed traffic.

Before You Start

If your tracking link isn't working the way you expect, don't panic — most link issues have simple fixes. This guide walks you through the most common problems and how to solve them.

Pre-Flight Checks

Before diving into deeper troubleshooting, verify these three things first. They account for the majority of link issues.

Is the offer still active? — If the offer has been paused, expired, or reached its cap, your link will stop working. Check the offer status in your Offers tab.
Are you using a tracking link (not a preview URL)? — This is the #1 cause of "my link isn't working." Preview URLs look similar but don't go through Everflow's tracking. Always generate your link from the Tracking & Asset Generator.
Do you meet the targeting rules? — Some offers restrict traffic by country, device, or operating system. If you click your link from an excluded location or device, it won't work as expected.

Tracking and Asset Generator showing the correct tracking link format with Copy button

Diagnose Your Issue

What are you experiencing? Find your situation below and follow the fix.

Link loads, but no clicks recorded

You're likely using a preview URL instead of your actual tracking link. Preview URLs bypass Everflow's tracking entirely — your traffic shows as "Others."

Fix: Generate a new link from Tracking & Asset Generator.

Link shows an error page

The offer may have been paused, expired, or hit its conversion cap. Or your traffic doesn't match the offer's geo/device targeting rules.

Fix: Check offer status in your Offers tab. Confirm targeting rules.

Clicks recorded, but no conversions

The postback or pixel may not be configured on the advertiser's side. Or the user didn't complete the required action (purchase, signup, etc.).

Fix: Ask your account manager to verify postback/pixel setup.

Link redirects to the wrong page

The offer's destination URL may have changed, or there's a redirect chain misconfiguration on the advertiser's side.

Fix: Contact your account manager to verify the offer URL.

Traffic showing as "Others"

You're sending traffic through a link that isn't attributed to your partner account. This usually means you copied the wrong URL.

Fix: Re-generate your tracking link. Make sure your Partner ID is in the URL.

"Invalid Link" or parameter error

A URL parameter may have been accidentally modified, truncated, or has incorrect syntax (e.g., missing & between parameters).

Fix: Re-generate a fresh link. Don't manually edit tracking URLs.

How to Test Your Link

Before sending any real traffic, always test your tracking link. Here's the process:

Open a private/incognito browser window (this avoids cached cookies from previous clicks).
Paste your full tracking link into the address bar and press Enter.
Confirm the landing page loads correctly — you should see the advertiser's website.
Go back to Everflow and open the Click Report.
Look for your test click — it should appear within a few seconds with your Partner ID.

Click Report showing recorded clicks with Transaction IDs and country data

If the click doesn't appear, go back to the Pre-Flight Checks section and verify your link is a real tracking link, not a preview URL.

Once your clicks are confirmed, open the Conversion Report to verify your conversions are being matched to those clicks. Look for matching Transaction IDs and check the status column.

Conversion Report confirming conversions matched to clicks with revenue and Transaction IDs

Pro-Tip:

Always test links in an incognito/private browser window. Cached cookies from previous sessions can interfere with your results and make it look like your link isn't working when it actually is.

When to Contact Support

If you've gone through the checks above and your link still isn't working, it's time to reach out. When you do, include this information to get a faster resolution:

Your full tracking link (copy the entire URL)
What you expected to happen vs. what actually happened
The browser and device you tested on
A screenshot of the error (if there is one)
Whether the issue affects all offers or just one specific offer

How To Get Tracking Links & Creative Assets — Learn how to generate the correct tracking link for any offer.
How Everflow Tracking Works — Understand the full click-to-conversion journey behind the scenes.
Managing Postbacks As A Partner — Set up and verify server-to-server conversion tracking.

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