Overview: What is a Postback?

A postback is a way for Everflow to tell your system when you've made a sale (a sale is a loose definition of an app download, an actual product sale, a newsletter signup, etc. - we call it a Conversion) or achieved another goal defined in the Offer you were approved to run

Think of it like an automatic message that says "Success!"

It sends important details about the Conversion / Event / Click directly to your server.

Types of Tracking

You can track three main types of events:

Setting Up Your Postback

Managing Your Postbacks