Overview

The Click Report shows every click you've generated on Offers, letting you monitor traffic quality and identify any tracking problems. You can see which clicks have converted, check if there are suspicious patterns, and quickly spot any issues through error messages.

This visibility ensures you're getting properly credited for your traffic and that tracking is working correctly across all your promotional channels.

Key Features

How to Access and Use the Click Report

Customizing Your Report

• Column Customization: Click the vertical dots at the top right and select Columns Customization to add or remove columns
• Filtering: Use the filter options to narrow down your data or use Table Filters to select Click status
• Search Functionality: Use the search bar to find specific clicks by Transaction ID or other identifiers

Understanding the Data

Here are key metrics to pay attention to:

Advanced Features

Click Details View

For comprehensive information about any click:

Saving & Scheduling Your Report

• Save Report: Click the vertical dots menu at the top right and select "Save" to keep your current configuration
• Load Saved Reports: Use the "Load" option to quickly access your saved reports
• Schedule Reports: Set up automatic report generation and email delivery on a regular basis
• Copy Link to Report: Share your report configuration with team members

API Access

You can also pull Click Report data via API if you have API access. This allows for integration with your own analytics tools.

External Platform Click IDs

If you're driving traffic from a paid media platform (Google Ads, Meta, TikTok, Snapchat), Everflow now captures the platform's native click ID automatically when it appears in your partner tracking link. Two new columns surface this in the Click Report:

• External Platform — shows Google Ads, Meta, TikTok, or Snap based on the URL parameters detected on the click.
• External Platform Click ID — shows the captured click identifier from that platform (e.g. the gclid value for Google Ads).

Platforms are detected by URL parameter:

No setup is required. Both columns appear in the Add Columns picker on the Click Report and populate automatically for any click whose landing URL carries one of these parameters. Clicks without an external platform parameter show empty values in both columns.

A Real-Life Example

Let's say you're promoting several health supplement offers:

You notice that your "Premium Collagen" offer has multiple clicks showing "Error - Offer not targeting user country" when looking at the Click Report.

Upon investigation, you see these users are from Canada trying to purchase the US-only offer you're promoting on your blog.

Actions to take:

• Add a geo-targeting plugin to your WordPress site to only display US offers to US visitors
• Reach out to your Advertiser contact to see if they can make the offer available in Canada
• Find similar collagen offers that accept Canadian traffic to promote to that audience

This shows how the Click Report helps you catch targeting mismatches and optimize your promotional strategy for better earnings.

Best Practices

Making the Click Report part of your regular workflow is essential for optimizing your promotional success. Check for click errors regularly and use the detailed information to understand user behavior patterns across your traffic sources.

Pay close attention to proxy detection and location data, as these can signal potential issues before they impact your earnings.

When you spot important or problematic clicks, investigate their full details to understand exactly what happened and make informed adjustments to your promotional strategy.