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Overview
The Tracking & Asset Generator is your central tool for creating tracking links, downloading creative assets, and grabbing coupon codes. Everything you need to start promoting offers lives here.
How to Access
You can reach the Tracking & Asset Generator from multiple places:
Generating Tracking Links
Tracking links are how Everflow attributes clicks and conversions to you. Every link is unique to your partner account, so all traffic you send is tracked correctly.
Step-by-Step
Select your offer(s) — Pick one offer, multiple offers, or all offers. If an offer has multiple landing pages, you can choose which URL to use.
Turn on Get Tracking Link(s) — Toggle this on to generate your links.
Choose your tracking type — Select Click tracking (standard) or Impression tracking depending on your campaign type.
Add sub-parameters (optional) — Add Source ID and Sub1–Sub5 values to tag your traffic sources. These show up in your reports so you can see exactly which campaigns and placements drive conversions.
Copy your link — Choose between a Redirect Link (standard tracking URL) or a Direct Link (uses the advertiser's landing page URL directly). You can also generate a QR code.
Redirect Links vs Direct Links
Understanding the difference between these two link types is important for choosing the right one for your campaigns.
Redirect Link
Traffic goes through Everflow's tracking domain first, then redirects to the advertiser's landing page. The URL starts with your Everflow tracking domain.
Best for: Most campaigns. Works universally, reliable tracking, no extra setup needed.
Direct Link
Traffic goes straight to the advertiser's landing page. Tracking happens via a script on the landing page instead of a redirect.
Best for: SEO campaigns, social media ads (Meta, TikTok), and situations where a redirect URL isn't allowed or hurts conversion rates.
Direct links require a click script on the advertiser's landing page. If direct linking is available for an offer, it means the advertiser has already set this up. Not all offers support direct linking.
Using Sub-Parameters
Sub-parameters (Sub1–Sub5) are custom values you attach to your tracking links to identify where your traffic comes from. They're essential for optimizing your campaigns.
Common Ways to Use Sub-Parameters
If you run paid media campaigns, use Sub5 for the platform name (facebook, google, tiktok). Everflow's Organic integration can automatically populate this from UTM parameters, giving you platform-level reporting without manual tagging.
Offer URLs & Landing Pages
Some offers have multiple landing pages available. When generating a tracking link, you can choose which page your traffic lands on.
Getting Creative Assets
Creative assets are banners, images, and other promotional materials provided by the advertiser.
Getting Coupon Codes
If the advertiser provides coupon codes for their offer, you can access them here.
Coupon codes are a great alternative to tracking links for influencer campaigns — your audience can use a code at checkout instead of clicking a link, and conversions still attribute to you.
