Overview
This chart can help you to compare the various integrations that are available for preventing fraudulent clicks and/or conversions.
These integrations include:
24metrics
Clickshield by 24metrics
Anura
IP Quality Score (IPQS)
| 24metrics | Anura | IP Quality Score |
Detects Click Fraud | Yes (*Clickshield) | Yes | Yes |
Detects Conversion Fraud | Yes | No | No |
Reporting Column | N/A | In Reporting > Click, displayed in the ‘Error Message’ column as “ANURA_FRAUD_CHECK” | In Reporting > Click, displayed in the ‘Error Message’ column as ”IP_QUALITY_SCORE_OVER_THRESHOLD” |
How Does Everflow Reject Clicks? | Marked as “Invalid Click”.
Based on offer settings, Invalid Clicks are either sent to Fail Traffic or users just land on blank page. | Marked as “Invalid Click”.
Based on offer settings, Invalid Clicks are either sent to Fail Traffic or users just land on blank page. | Marked as “Invalid Click”.
You must define a Minimum Fraud Score and a Minimum Fraud Score Mobile. If the response from IPQS has a score equal to or above your defined minimum scores, the click is deemed invalid.
Based on offer settings, Invalid Clicks are either sent to Fail Traffic or are blocked. |
How Does Everflow Reject Conversions? | The offer is associated with 24Metrics' Level Trackers.
All conversions will be set to Pending while waiting for a response from 24metrics. They will eventually be approved or rejected based on the response from 24metrics. | N/A | N/A |
Integration Guide | Standard - [Click Here] *Clickshield - [Click Here] |