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Tracking your Google Ads for Mobile Apps in Everflow via Parallel Tracking / Campaign URL
Tracking your Google Ads for Mobile Apps in Everflow via Parallel Tracking / Campaign URL

Send your Google Ads users directly to your landing page while parallel tracking back to Everflow happens in the background

Genny avatar
Written by Genny
Updated over a week ago


This solution predates our Direct Linking functionality. For more information on how to set up Direct Linking, click here. Mobile App tracking does not work with Direct Linking.


Through Parallel Tracking, you can set up your Everflow account to track clicks and conversions on your Google Ads campaigns. Customers are sent directly to your landing page while Everflow's tracking happens in the background.

See Google's explanation on Parallel Tracking - [Click Here]

How To Set Up in Google Ads

Step #1

  • Log in to your Google Ads account.

Step #2

  • Click on Campaigns.

Step #3

  • Click the blue campaign link for the Campaign you'd like to edit. In the example shown above, you would click TM_Keywords_Search.

Step #4

  • Click Settings in the left Column. Then, you will need to click Additional settings to access the Parallel Tracking section, which is labeled Campaign URL.

Step #5

  • Click Campaign URL options.

    • Enter your tracking link under Tracking template with the following parameter appended: ?url={lpurl}

    • Under Final URL Suffix, add: gclid={gclid}&async=json.

It should look like this:

  • To find your tracking link in Everflow, navigate to Offers - Manage > click on the Offer. Go to the Tracking Links tab, and select the Partner you want to associate this activity with. You may even want to create a Partner especially for the purpose of tying to Google Ads campaigns. For details on how to create a new Partner - [Click Here]

*IMPORTANT* Google requires SSL tracking links (https://). Make sure your Offer has the Force SSL turned on inside of the Tracking & Controls tab.

How to Set Up in Everflow

With parallel tracking, the User is being sent to the Advertiser through Google's flow, instead of them going through Everflow. This prevents any information from being passed to the Advertiser in your Base Destination URL, so you need to do an additional conversion tracking setup to receive these conversions back.

Please Note: You can always set up both a postback that receives the normal transaction_id & one that receives gclid with your Advertiser.

Option #1: Postback (Server-to-Server)


Option #2: Pixel Cookie-Based Tracking

<img src="https://[yourEFTrackingDomain/?nid=[yourNetworkID]&oid=[yourOfferID]&gclid={gclid}" width="1px" height="1px" />

Option #3: iFrame Cookie-Based Tracking

<iframe src="https://[yourEFTrackingDomain/?nid=[yourNetworkID]&oid=[yourOfferID]&gclid={gclid}" scrolling="no" frameborder="0" width="1" height="1"></iframe>

Option #4: JavaScript Cookie-Based Tracking

<script>(function(){ var script = document.createElement('iframe'); script.width = 1; script.height = 1; script.gclid= "___INSERT_GCLID____"; script.frameBorder = 0; script.src = "https://[yourEFTrackingDomain/?nid=[yourNetworkID]&oid=[yourOfferID]" + "&gclid=" + script.gclid; document.getElementsByTagName('body')[0].appendChild(script); })(); </script> <noscript src="https://[yourEFTrackingDomain/?nid=[yourNetworkID]&oid=[yourOfferID]&gclid=___INSERT_GCLID____" height="1" width="1" style="display:none;"><noscript/>

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