Skip to main content
Using Traffic Sources

Learn how to use the Traffic Source to add parameters to the default Partner tracking links.

Genny avatar
Written by Genny
Updated over a week ago

Updated - v3.5.0 Feature Release (February)

  • The new visibility setting for Traffic Sources allows selective control over which traffic sources can be accessed and viewed by specific partners [Details]


The Traffic Source feature provides a seamless way of attaching your desired parameters for Partners to use for sending certain values into Everflow. This guide will walk you through the process of setting up these Traffic Sources and applying them to Tracking Links from inside the Everflow platform.

Watch our webinar her:

How to Build and Apply Traffic Sources

Step #1

  • Navigate to Partners - Traffic Sources, then click the Add Traffic Source button.

Step #2

  • Use the toggle to choose whether or not you would like to associate a Postback URL with the Traffic Source.

When enabled, and the Traffic Source is applied to the Partner Tracking Link, the Postback URL will be automatically tied to the Offer / Partner. You can view Postback URLs by navigating to Partners - Postbacks.

For a detailed guide to Partner Postbacks - [Click Here]

Private VS Public Traffic Source

  • When configuring a Traffic Source, you can choose whether or not to make it visible to partners.

  • Select "Visible for Partners" makes the Traffic Source Public.

    • Public Traffic Source allows partners to choose a Traffic Source when generating a Partner Tracking Link.

  • Leaving this unchecked will hide the traffic source from all partners (Private Traffic Source).

If you assign a Public Traffic Source for your Affiliate (Partner), they will have access to a drop-down in their tracking link widget where they can select any of the public traffic sources.

Private Traffic Sources, however, will only give them visibility of one Traffic Source that you have selected for them. When a partner is assigned a Private Traffic Source, they will not be able to see other traffic sources.

Navigate to Partners - Manage > Edit if you want to make changes to Traffic Sources (Private or Public).

Private Traffic Source View:

Public Traffic Source View:

Step #3

  • Add Tracking Link Parameters by clicking on the [+] button. Enter the desired parameters and macros that will be automatically appended to the Partner Tracking Link when the Traffic Source is applied. In this case, there is no need for your Partner to build the link using [&] signs, as Everflow will insert these parameters automatically.

Step #4

  • Generate a Partner's tracking link and apply a Traffic Source by navigating to Offers - Manage > Select the Offer > Offer Tracking Links.

  • Select the Partner and Traffic Source, and then you will see the Traffic Source parameters appended to their tracking link.

For a detailed guide on generating Partner Tracking Links - [Click Here]

Step #5

  • Apply the Traffic Source to a Partner's account so that these custom parameters and macros are automatically included when the Partner generates their own tracking links in the Partner Portal. Navigate to Partners - Manage > Select the Partner > General card - Edit > Enable and Select Traffic Source - Save.

  • Please note that you may also apply a Traffic Source to pending Partners by navigating to Partners - Manage > Pending > Select Partner > General - Edit.

Did this answer your question?