Tracking Organic Traffic

Overview
Code Logic
Tracking Without Shopify
Tracking With Shopify

Overview

Organic traffic are the users that reach your website directly, without the help of advertisements or partners.

Google Analytics is helpful for understanding your visitors, but Everflow gives you performance insights into the users that are converting on your website.

Use this setup to track performance from your direct traffic, identify any traffic coming from paid channels that you should start tracking as separate partners, and establish success metrics for evaluating the performance from your other partners and channels.

Product Guide

Learn more by checking out our interactive demo guide on this feature - [Click Here]

Code Logic

If user is not associated with a cookie, then the click will register as “organic”.
If user is associated with an "organic" cookie, and the same user clicks again, but this time using affid or _ef_transaction_id in the query string, then a new cookie will be assigned to the associated affiliate.
If the user clicks a second time, this time with a new affid or _ef_transaction_id, then a new cookie will be assigned to the associated affiliate.
If a user comes back to the site and doesn’t have an affid or _ef_transaction_id value in their link and there is already a cookie (organic or regular affiliate) we will NOT set another cookie.

Please Note: We DO NOT automatically populate regular affiliate links with site data when the URL contains affid or _ef_transaction_id. We will only use the data sent in the Sub1-5 parameters from the click.

Non-Shopify Process

Create an Offer. We recommend naming the Offer according to the name of the company or product for which you are tracking activity.

For more information on creating an Offer - [Click Here]
Create a partner. We recommend naming the Partner: "Organic"

For more information on creating a Partner - [Click Here]

Replace the following values in the tracking code below:

INSERT_TRACKING_DOMAIN = your tracking domain
INSERT_OFFER_ID = Offer ID of the offer created in Step 1
INSERT_PARTNER_ID = Partner ID of the partner created in Step 2

"" = (Optional) Place website domain between quotation marks on line 8

<script type="text/javascript" 
    src="https://INSERT_TRACKING_DOMAIN/scripts/sdk/everflow.js"></script>

<script type="text/javascript">
  
var EFOrganicPartner = INSERT_PARTNER_ID;
var EFOrganicOffer = INSERT_OFFER_ID;
var websiteDomain = "";
var isShopify = false;

function setCookie(name,value,days) {
    var expires = "";
    if (days) {
        var date = new Date();
        date.setTime(date.getTime() + (days*24*60*60*1000));
        expires = "; expires=" + date.toUTCString();
    }
    document.cookie = name + "=" + (value || "")  + expires + ";domain=."+ websiteDomain +";path=/";
}


function getCookie(name) {
    var nameEQ = name + "=";
    var ca = document.cookie.split(';');
    for(var i=0;i < ca.length;i++) {
        var c = ca[i];
        while (c.charAt(0)==' ') c = c.substring(1,c.length);
        if (c.indexOf(nameEQ) == 0) return c.substring(nameEQ.length,c.length);
    }
    return null;
}

var EFsub1 = "";

if (window.location.search.includes('fbclid')) {
    EFsub1 = "Facebook"
    if (EF.urlParameter('fbclid').slice(0, 3) === "PAA") { 
        EFsub1 = "Instagram"
    }
};

if (window.location.search.includes('gclid')) {
    EFsub1 = "Google"
};

if (window.location.search.includes('ttclid')) {
    EFsub1 = "Tiktok"
};

if (window.location.search.includes('MSCLKID') || window.location.search.includes('msclkid')) {
    EFsub1 = "Microsoft"
};

if (window.location.search.includes('OutbrainClickId')) {
    EFsub1 = "Outbrain"
};

if (window.location.search.includes('TCLID')) {
    EFsub1 = "Taboola"
};

var OrganicClick = true

if (EF.urlParameter('affid') || EF.urlParameter('_ef_transaction_id')) {
    OrganicClick = false
}

var clickObject = {
    affiliate_id: EF.urlParameter('affid'),
    offer_id: EF.urlParameter('oid'),
    sub1: EF.urlParameter('sub1'),
    sub2: EF.urlParameter('sub2'),
    sub3: EF.urlParameter('sub3'),
    sub4: EF.urlParameter('sub4'),
    sub5: EF.urlParameter('sub5'),
    source_id: EF.urlParameter('source_id'),
    transaction_id: EF.urlParameter('_ef_transaction_id')
};

var OrganicClickObject = {
    affiliate_id: EFOrganicPartner,
    offer_id: EFOrganicOffer,
    sub1: EF.urlParameter('sub1') || EFsub1,
    sub2: EF.urlParameter('sub2') || document.referrer,
    sub3: EF.urlParameter('sub3') || '/'+window.location.pathname.split('/')[1],
    sub4: EF.urlParameter('sub4') || window.location.pathname,
    sub5: EF.urlParameter('sub5') || window.location.search,
    source_id: EF.urlParameter('source_id') || "organic",
    transaction_id: EF.urlParameter('_ef_transaction_id')
}

function shopifyEfClick(object) {
    if (websiteDomain !== "") {
        EF.configure({tld: websiteDomain });
    }
    EF.click(object).then(function (transaction_id) {
		var payload = {};
	
		if (transaction_id) {
			payload['attributes[eftid]'] = transaction_id;
		}
		if (EF.urlParameter('oid') && EF.urlParameter('affid')) {
			payload['attributes[oid]'] = EF.urlParameter('oid');
			payload['attributes[affid]'] = EF.urlParameter('affid');
		}
	
		$.ajax({
			type: 'POST',
			url: '/cart.js',
			data: payload,
			success: function (d) { console.log('Updated cart', d)},
			dataType: 'json'
        });
    })
}

function EfClick(object) {
    if (websiteDomain !== "") {
        EF.configure({tld: websiteDomain });
    }
    EF.click(object)
}


if (!OrganicClick) {
    isShopify ? shopifyEfClick(clickObject) : EfClick(clickObject)
    setCookie('efOrganic','false', 90)
} else if(!getCookie('efOrganic')) {
    isShopify ? shopifyEfClick(OrganicClickObject) : EfClick(OrganicClickObject)
    setCookie('efOrganic','true', 90)
}
</script>

Shopify Process

Create an Offer. We recommend naming the Offer according to the name of the company or product for which you are tracking activity.

For more information on creating an Offer - [Click Here]
Create a partner. We recommend naming the Partner: "Organic"

For more information on creating a Partner - [Click Here]

Replace the following values in the tracking code below:

INSERT_OFFER_ID = Place the Offer ID of the offer created in Step 1.
INSERT_PARTNER_ID = Place the Partner ID of the partner created in Step 2.

"" = (Optional) Place website domain between quotation marks on line 3.

var EFOrganicPartner = INSERT_PARTNER_ID;
var EFOrganicOffer = INSERT_OFFER_ID;
var websiteDomain = "";
var isShopify = true;

function setCookie(name,value,days) {
    var expires = "";
    if (days) {
        var date = new Date();
        date.setTime(date.getTime() + (days*24*60*60*1000));
        expires = "; expires=" + date.toUTCString();
    }
    document.cookie = name + "=" + (value || "")  + expires + ";domain=."+ websiteDomain +";path=/";
}


function getCookie(name) {
    var nameEQ = name + "=";
    var ca = document.cookie.split(';');
    for(var i=0;i < ca.length;i++) {
        var c = ca[i];
        while (c.charAt(0)==' ') c = c.substring(1,c.length);
        if (c.indexOf(nameEQ) == 0) return c.substring(nameEQ.length,c.length);
    }
    return null;
}

var EFsub1 = "";

if (window.location.search.includes('fbclid')) {
    EFsub1 = "Facebook"
    if (EF.urlParameter('fbclid').slice(0, 3) === "PAA") { 
        EFsub1 = "Instagram"
    }
};

if (window.location.search.includes('gclid')) {
    EFsub1 = "Google"
};

if (window.location.search.includes('ttclid')) {
    EFsub1 = "Tiktok"
};

if (window.location.search.includes('MSCLKID') || window.location.search.includes('msclkid')) {
    EFsub1 = "Microsoft"
};

if (window.location.search.includes('OutbrainClickId')) {
    EFsub1 = "Outbrain"
};

if (window.location.search.includes('TCLID')) {
    EFsub1 = "Taboola"
};

var OrganicClick = true

if (EF.urlParameter('affid') || EF.urlParameter('_ef_transaction_id')) {
    OrganicClick = false
}

var clickObject = {
    affiliate_id: EF.urlParameter('affid'),
    offer_id: EF.urlParameter('oid'),
    sub1: EF.urlParameter('sub1'),
    sub2: EF.urlParameter('sub2'),
    sub3: EF.urlParameter('sub3'),
    sub4: EF.urlParameter('sub4'),
    sub5: EF.urlParameter('sub5'),
    source_id: EF.urlParameter('source_id'),
    transaction_id: EF.urlParameter('_ef_transaction_id')
};

var OrganicClickObject = {
    affiliate_id: EFOrganicPartner,
    offer_id: EFOrganicOffer,
    sub1: EF.urlParameter('sub1') || EFsub1,
    sub2: EF.urlParameter('sub2') || document.referrer,
    sub3: EF.urlParameter('sub3') || '/'+window.location.pathname.split('/')[1],
    sub4: EF.urlParameter('sub4') || window.location.pathname,
    sub5: EF.urlParameter('sub5') || window.location.search,
    source_id: EF.urlParameter('source_id') || "organic",
    transaction_id: EF.urlParameter('_ef_transaction_id')
}

function shopifyEfClick(object) {
    if (websiteDomain !== "") {
        EF.configure({tld: websiteDomain });
    }
    EF.click(object).then(function (transaction_id) {
		var payload = {};
	
		if (transaction_id) {
			payload['attributes[eftid]'] = transaction_id;
		}
		if (EF.urlParameter('oid') && EF.urlParameter('affid')) {
			payload['attributes[oid]'] = EF.urlParameter('oid');
			payload['attributes[affid]'] = EF.urlParameter('affid');
		}
	
		$.ajax({
			type: 'POST',
			url: '/cart.js',
			data: payload,
			success: function (d) { console.log('Updated cart', d)},
			dataType: 'json'
        });
    })
}

function EfClick(object) {
    if (websiteDomain !== "") {
        EF.configure({tld: websiteDomain });
    }
    EF.click(object)
}


if (!OrganicClick) {
    isShopify ? shopifyEfClick(clickObject) : EfClick(clickObject)
    setCookie('efOrganic','false', 90)
} else if(!getCookie('efOrganic')) {
    isShopify ? shopifyEfClick(OrganicClickObject) : EfClick(OrganicClickObject)
    setCookie('efOrganic','true', 90)
}

Be sure to enable reconciliation in your Shopify integration and click Save.
Then, go back into the integration to edit the click script. Replace it with the code from Step 3.

Use this guide to determine what values to pass in the Sub1-5 parameters:
sub1: if an ad is used in TikTok, Facebook, Instagram, Google, Microsoft (Bing), Taboola, Outbrain. N/A means it wasn't from one of those sources.
sub2: referrer url

sub3: the page that the user is on prior to entering your site

sub4: sub-section of the page that the user is on prior to entering your site

sub5: query string (everything after the ? in the URL)

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