Feature Updates
Integrations
Released our new AppsFlyer Direct Integration. [Learn more here]
Attribution
Released the new Attribution Priority feature, allowing you to customize your attribution strategy on the Advertiser level by choosing whether click-based or coupon code-based conversions take precedence in the attribution process. [Learn more here]
Reporting & Analytics
Released the new Funnel Report that will help you gain deep insights into your marketing funnel, visualize user progression, and optimize conversion. [Learn more here]
Variance Report
Now supports Daylight Savings Time changes correctly
Save your report and Load it again later
New performance columns: Cost Per Click (CPC) and Conversion Rate (CVR)
Compare periods up to the exact time of day (e.g., today at 9:30 AM vs yesterday at 9:30 AM)
Supports Custom Metrics
Added Variance Report in the Partner (Affiliate) UI