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Conversion Attribution Priority

Conversion Attribution Priority

Order of priority for conversion attribution (highest to lowest)
Irina Sergushina avatar
Written by Irina Sergushina. Updated over a week ago

The Everflow Platform attributes conversions based priority in the following order:

  1. Transaction ID
    *&transaction_id=

  2. Third Party Cookie
    *With cross site tracking - Tracking Domain is dropped within the browser

  3. First Party Cookie
    *Dependent on EF.click/conversion SDK combo - cannot do cross site tracking

  4. Fingerprinting
    *Dependent on EF.click/conversion SDK combo

  5. Email

  6. Coupon Code

  7. Clickless

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