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Coupon Codes
Using Coupon Codes for Clickless Tracking
Using Coupon Codes for Clickless Tracking

Tracking performance through Coupon Codes without a tracking link with various Shopping Cart integrations

Ashley Carrow avatar
Written by Ashley Carrow
Updated in the last hour

Table of Contents


Coupon Codes allow you to assign a specific code for tracking to a specified Partner. Whenever a conversion is made using that Coupon Code, it will be credited to the Partner it is assigned to. As this provides the ability for your Partners to promote your Offers without using tracking links, this is considered a "clickless" tracking method.

For a guide on tracking with Coupon Code Tracking URLs - [Click Here]

***Please note: Coupon Codes are not the same as discount codes, which are managed within the Shopping Cart you are using. You may, however, choose to add a Coupon Code in Everflow that matches a discount code for clickless tracking.

Creating New Coupon Codes

  • Navigate to Partners - Coupon Codes. Either click [+ Coupon Code], or click the vertical dots to open Table Actions where you may select Import.

If you're importing, you must use the CSV format found here:

All column headers in the template are mandatory, however, notes, start_date and end_date may be left empty.

The date must be entered in a yyyy-mm-dd format

Max file size is 100 records

Please note: When adding or importing, if you do not specify a start/end date, then we will create conversions indefinitely when the Coupon Code is received via your conversion tracking method. If a start and end date are chosen, the Coupon Code will only generate conversions if it is used between those dates.

*Important Formatting Notes*

Must be more than 2 characters

Only alpha numeric characters are allowed

No spaces

NOT case-sensitive

Please note: Click tracking takes precedence over a Coupon Code for attribution. If a user clicks on a tracking link, then later uses a Coupon Code, the Partner that drove the click will receive credit for the conversion.

Setting Up Coupon Code Tracking

For Coupon Code tracking to work, the Shopping Cart will need to be able to return a coupon parameter.

Here are all of the setup methods:

Handled automatically through the Shopify Integration.

For setup guide - [Click Here]

Postback URL
Append &coupon_code= to the Postback portion of your setup:

https://[TrackingDomain]/?nid=[EF Network ID]&transaction_id=[ShoppingCart ClickID]&coupon_code=[ShoppingCart CouponCode Parameter]

***When an Advertiser or MMP wants to fire conversions but cannot return the associated transaction_id for that conversion, the postback/pixel must include the Offer ID (oid) and Affiliate ID (affid):

https://[TrackingDomain]/?nid=[EF Network ID]&oid=[OFFER_ID]&affid=[AFFILIATE_ID]

Other Conversion Methods
There will be a Postback portion inside of the Pixel/JS tag, and you update that section using the Postback URL method explained above.

For example, for a pixel setup, you would add &coupon_code= as shown below:

<img src="https://[TrackingDomain]/?nid=[EF Network ID]&transaction_id=[ShoppingCartClickID]&coupon_code=[ShoppingCartCouponCodeParameter]" width="1px" height="1px" />

Direct Linking / Everflow JS SDK
Add coupon_code: [ShoppingCartCouponCodeParameter] inside of the script. Replace the [ShoppingCartCouponCodeParameter] section with the matching dynamic variable from your Shopping Cart.

For example, in Shopify you would use:

Here is how it will look before you update the code to your specific Shopping Cart setup:

<script type="text/javascript" 
src="https://[your tracking domain]/scripts/sdk/everflow.js"></script>
<script type="text/javascript">
offer_id: [Offer ID],
coupon_code: [ShoppingCartCouponCodeParameter],

For a detailed guide on Direct Linking - [Click Here]

Reporting for Conversions with Coupon Codes

You can see conversions attributed to Coupon Codes on the Conversion Report.

  • To add this column, navigate to Reporting - Conversion.

  • Then click the three vertical dots on the right side to bring up the Table Options and click on Columns Customization to find, and enable, Coupon Code.

You can also see Coupon Code performance in the Analytics - Flex report.


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