Everflow

- Now supports Daylight Savings Time changes correctly
- Save your report and Load it again later
- New performance columns: Cost Per Click (CPC) and Conversion Rate (CVR)
- Compare periods up to the exact time of day (e.g., today at 9:30 AM vs yesterday at 9:30 AM)
- Supports Custom Metrics
- Added Variance Report in the Partner (Affiliate) UI

Updated - Feature Release 3.6.2 (November 2024):

- Now supporting export functionality <a href="https://helpdesk.everflow.io/en/articles/6169528-analytics-variance-report#h_b7794a2f39">[Click Here]</a>

Updated - Feature Release 3.4.2 (November 2023):

- Columns added for multiple data points, including:
  - Geolocation columns
  - Device columns
  - Attribution Method
  - Coupon Code
  - Source ID
  - Tracking Domain
  - Category
  - Sub IDs
  - Adv IDs

Updated - Feature Release 3.4.1 (October 2023):

Updated - Hotfix 3.3.0 (May 2023):

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The Variance Report can be found under the Analytics section of your dashboard.

- The Variance Report can be found under the Analytics section of your dashboard.

You can set up the report by first selecting the Previous Period and Current Period, which are the date ranges used for comparing the data.

By selecting the Parent, you are choosing the data point that will be used for comparison.

Selecting Child is optional for further breakdown under the selected Parent data. Once all filters and periods have been selected, run your report.

- You can set up the report by first selecting the Previous Period and Current Period, which are the date ranges used for comparing the data. 
- By selecting the Parent, you are choosing the data point that will be used for comparison. 
- Selecting Child is optional for further breakdown under the selected Parent data. Once all filters and periods have been selected, run your report.

You will see the 3 different sections in the report which are the Summary Card, Performance Graph, and Detailed Report.

<a href="#h_9592a7eb5f">Performance Graph</a>

<a href="#h_ded79152bb">Detailed Report</a>

- You will see the 3 different sections in the report which are the Summary Card, Performance Graph, and Detailed Report.
 <a href="#h_33e714b4ea">Summary Card</a>
 <a href="#h_9592a7eb5f">Performance Graph</a>
 <a href="#h_ded79152bb">Detailed Report</a>

The Summary Card provides an overview of important metrics with a quick comparison between the previous period and the current period. ​

The Performance Graph will give you the report data in a chart view for comparing the current period against the previous period.

The Detailed Report uses different metrics to break down differences between the two time periods. For every metric, first column represents Previous period. Second column shows Current period. Next to those there is a Variance column, that could be either a 1) Green number (positive) or a 2) Red number (negative), which designates the difference between the two data points.

Click the vertical dots to export the report or customize the displayed columns.

- Click the vertical dots to export the report or customize the displayed columns.

Please Note: Up to 5000 rows can be displayed in the Detailed Report. If there are more than 5000 rows, then no rows will be displayed. 

The Variance Report allows you to compare your performance across two different time periods and see increases/decreases for each metric