Updated - Feature Release 3.6.2 (November 2024):
Updated - Feature Release 3.6.2 (November 2024):
Now supports Daylight Savings Time changes correctly
Save your report and Load it again later
New performance columns: Cost Per Click (CPC) and Conversion Rate (CVR)
Compare periods up to the exact time of day (e.g., today at 9:30 AM vs yesterday at 9:30 AM)
Supports Custom Metrics
Added Variance Report in the Partner (Affiliate) UI
Updated - Feature Release 3.4.2 (November 2023):
Updated - Feature Release 3.4.2 (November 2023):
Now supporting export functionality [Click Here]
Updated - Feature Release 3.4.1 (October 2023):
Updated - Feature Release 3.4.1 (October 2023):
Columns added for multiple data points, including:
Geolocation columns
Device columns
Attribution Method
Coupon Code
Source ID
Tracking Domain
Category
Sub IDs
Adv IDs
Updated - Hotfix 3.3.0 (May 2023):
Updated - Hotfix 3.3.0 (May 2023):
Expanded the list of available columns
The Variance Report
The Variance Report can be found under the Analytics section of your dashboard.
You can set up the report by first selecting the Previous Period and Current Period, which are the date ranges used for comparing the data.
By selecting the Parent, you are choosing the data point that will be used for comparison.
Selecting Child is optional for further breakdown under the selected Parent data. Once all filters and periods have been selected, run your report.
You will see the 3 different sections in the report which are the Summary Card, Performance Graph, and Detailed Report.
Summary Card
The Summary Card provides an overview of important metrics with a quick comparison between the previous period and the current period.
Performance Graph
The Performance Graph will give you the report data in a chart view for comparing the current period against the previous period.
Detailed Report
The Detailed Report uses different metrics to break down differences between the two time periods. For every metric, first column represents Previous period. Second column shows Current period. Next to those there is a Variance column, that could be either a 1) Green number (positive) or a 2) Red number (negative), which designates the difference between the two data points.
Click the vertical dots to export the report or customize the displayed columns.
Please Note: Up to 5000 rows can be displayed in the Detailed Report. If there are more than 5000 rows, then no rows will be displayed.