Skip to main content
Analytics - Variance Report

The Variance Report allows you to compare your performance across two different time periods and see increases/decreases for each metric

Genny avatar
Written by Genny
Updated over a week ago

Updated - Feature Release 3.4.2 (November 2023):

Updated - Feature Release 3.4.1 (October 2023):

  • Columns added for multiple data points, including:

    • Geolocation columns

    • Device columns

    • Attribution Method

    • Coupon Code

    • Source ID

    • Tracking Domain

    • Category

    • Sub IDs

    • Adv IDs

Updated - Hotfix 3.3.0 (May 2023):

  • Expanded the list of available columns

The Variance Report

  • The Variance Report can be found under the Analytics section of your dashboard.

  • You can set up the report by first selecting the Previous Period and Current Period, which are the date ranges used for comparing the data.

  • By selecting the Parent, you are choosing the data point that will be used for comparison.

  • Selecting Child is optional for further breakdown under the selected Parent data. Once all filters and periods have been selected, run your report.

Summary Card

The Summary Card provides an overview of important metrics with a quick comparison between the previous period and the current period.

Performance Graph

The Performance Graph will give you the report data in a chart view for comparing the current period against the previous period.

Detailed Report

The Detailed Report uses different metrics to break down differences between the two time periods. For every metric, first column represents Previous period. Second column shows Current period. Next to those there is a Variance column, that could be either a 1) Green number (positive) or a 2) Red number (negative), which designates the difference between the two data points.

  • Click the vertical dots to export the report or customize the displayed columns.

Please Note: Up to 5000 rows can be displayed in the Detailed Report. If there are more than 5000 rows, then no rows will be displayed.

Did this answer your question?