Updated - Feature Release 3.4.1 (October 2023):
The Redirect report now lists the Offer ID and Partner ID, in parentheses, in addition to the Offer and Partner [Click Here]
Transaction ID can now be added as a column in the Flex report
Exclusion filter ability added for 'Creative' to Flex report
Column added for 'Referred By' to Dynamic Nested, Dimensional and Flex reports
Column added for 'Zip/Postal Code' to Dimensional and Flex reports
Columns added for multiple data points to the Variance report, including:
Geolocation columns
Device columns
Attribution Method
Coupon Code
Source ID
Tracking Domain
Category
Sub IDs
Adv IDs
Updated - Hotfix 3.3.0 (May 2023): "Attribution Method" column added to the Dimensional, Flex, and Dynamic Nested Analytics reports to distinguish First-Touch vs. Last Touch Attribution.
Overview
The Analytics section provides meaningful ways to display data that can help you to make critical business decisions based on advanced data analysis.
Below you will find a quick overview of the reports found under Analytics:
For more information about reporting navigation and customization - [Click Here]
Dimensional
The Dimensional Report allows you to review up to five different data points and multiple metrics in one view, with the option to break down your view around a selected data point. This is particularly useful for performance optimization.
To learn more about the Dimensional Report - [Click Here]
Flex
Functioning as a pivot table, the Flex Report allows you to flexibly group and slice data by selecting one or more columns. This is useful for building a customized free-form report to view the data in any way you like.
Dynamic Nested
Structured similarly to the Offer Report, the Dynamic Nested Report allows you to view reporting data using a parent-child hierarchy.
Cohort
The Cohort report offers insights into the performance lifecycle of your traffic. It shows how long after a specific top-level metric (e.g. click) has occurred, another metric (e.g. conversion/event) happens.
Redirect
The Redirect report provides insights into your Fail Traffic, allowing you to see which Offer sent failed clicks to a subsequent Offer and how the clicks performed.
Variance
The Variance report allows you to easily compare the performance between two time periods, based on data points such as Offer, Partner, Account Manager, and Advertiser.
To learn more about the Variance Report - [Click Here]
Funnel Report
The Funnel Report in Everflow helps you track and visualize how customers progress through different marketing stages, from initial engagement to final conversion.
It allows you to analyze event correlations, measure time intervals between stages, and track associated costs across both offer-level and advertiser-level events, with data available for up to 31 days at a time.
