Overview
TikTok Ads Cost integration connects Everflow to your TikTok Ads accounts to import key cost data into Everflow. By syncing TikTok Ads Cost information directly into Everflow reports, you’ll be able to view campaign profitability holistically in one place and gain visibility not only into revenue but also spend across your advertising efforts.
TikTok Ads and TikTok Ads Cost are two separate integrations, each requiring its own authentication process.
You can connect and use the TikTok Ads Cost integration independently, without needing to authenticate with the TikTok Ads integration first.
To integrate TikTok Ads Cost, follow the Step-By-Step Guide provided below to connect and authenticate this specific integration.
Important Notes
❗Media cost is not pulled into Everflow from TikTok Ads until the following day.❗
❗Spend data is synced daily.❗
❗Affiliates are unable to connect TikTok Ads Cost.❗
To learn more about TikTok Ads and sign up for an account - [Click Here]
A Step-By-Step Guide
Step 1: Connect Integration
Navigate to Integrations. Click on the Media Buying tab, and then click [Connect Integration] for TikTok Ads Cost to proceed with Configuration.
You will need to sign into your TikTok Ads account to enable this integration.
Step 2: Configuration
After clicking [Connect Integration] for TikTok Ads Cost, you will be prompted to complete the Add TikTok Ads Cost form.
There are three steps to complete your TikTok Ads Cost Configuration form:
General
Enter a Name for your log, select Status (Active or Inactive), choose your TikTok Advertiser, and Service Type (Auction / Reservation).
Click [Next] to continue to Account Settings.
Account Settings
Select the Start Date from which TikTok Ads Cost will be included in your Everflow account.
Note:
Select the start date retroactively, up to 30 days prior, to start receiving TikTok Ads Cost in your Everflow account.
Media buying costs will be tracked the day after the start date, as of 12:00 AM.
To include retroactive data, set the Start Date in the past to reflect activity from the Start Date to today.
Manage Account Default Settings by choosing the Offer and Partner you want to add.
Click [Next] to continue to Settings.
Settings
This section allows you to customize your campaign-level setups inside of TikTok Ads Cost.
Data Selection
This setting will answer the question: "How detailed do you want your data to be?"
Advertiser: The account is the highest level and represents your overall advertising presence on TikTok. It does not, however, allow for Entity Mapping.
Campaign: A campaign is several ad groups and ads that share a single objective.
Ad Group: An ad group incudes several ads that share the same settings. The settings you configure at the ad group level apply to all the ads within that group.
Ad: An ad is an individual piece of creative content that users see on TikTok.
Note: If enabled, Campaign Mapping takes priority over your default account settings. Thus, you can override default settings and set up multiple exclusions if needed.
To set up necessary exclusions, first, enable Entity Mapping using the toggle.
Once enabled, the drop-down menu will appear. From there, you can select your TikTok Campaign and choose whether you want to exclude it from cost reporting. Plus, you can select your Offer and Partners.
Note: All your TikTok Ads Costs are tracked in Everflow by default unless manually excluded during this step.
Once complete, click [Add].
Managing TikTok Ads Cost
To access your previous Logs, review/manage Costs, or add more Configurations, click [Configure] for TikTok Ads Cost. You can find this button by navigating to Control Center - Integration > Media Buying.
Click directly on the Name or the New Tab button beside it to open an editor window and modify the Cost.
Or click "Edit" using the hamburger menu on the far right.
Note: You can always add a new Configuration using Add TikTok Ads Cost Configuration form.
To confirm and preserve any changes made while editing, be sure to select [Save]. If you wish to close without keeping the edits, select [Cancel] instead.
TikTok Ads Cost in Reports
You can pull your cost data alongside other metrics anytime using Reporting.
Navigate to Reporting - Offer/Partner/Advertiser.
Under the Summary section, you will find several metrics, including MEDIA BUYING COST.
If the MEDIA BUYING COST metric is not visible, verify that it is enabled:
Navigate to Table Actions and use the drop-down menu to select Columns Customization.
Find Media Buying Cost in the list and turn its toggle switch on to display the metric.
💡 Tip: We suggest having dedicated partners for all of your Media Buying efforts so easily view the breakdown in the Offer Report. Meaning: Partner 1 will be Google Ads, Partner 2 - Facebook, Partner 3- TikTok, etc.