Overview
Meta Ads Cost integration connects Everflow to your Meta Ads accounts to import key cost data into Everflow. By syncing Meta Ads Cost information directly into Everflow reports, you’ll be able to view campaign profitability holistically in one place and gain visibility not only into revenue but also spend across your advertising efforts.
About Two Meta Integrations
Meta Ads and Meta Ads Cost are two separate integrations, each requiring its own authentication process.
Connecting the Meta Ads integration is not a prerequisite for using the Meta Ads Cost integration. You can connect and use the Meta Ads Cost integration independently, without needing to authenticate with the Meta Ads integration first.
To integrate Meta Ads, follow the Step-By-Step Guide provided below to connect and authenticate this specific integration.
Important Notes
❗Media cost is not pulled into Everflow from Meta Ads until the following day.❗
❗Spend data is synced daily.❗
❗Affiliates are unable to connect Meta Ads Cost.❗
To learn more about Meta Ads and sign up for an account - [Click Here]
A Step-By-Step Guide
Step 1: Connect Integration
Navigate to Integrations. Click on the Media Buying tab, and then click [Connect Integration] for Meta Ads Cost to proceed with Configuration.
You will need to sign into your Meta Ads account to enable this integration.
Step 2: Configuration
After clicking [Connect Integration] for Meta Ads Cost, you will be prompted to complete the Add Meta Ads Cost form.
There are three steps to complete your Meta Ads Cost Configuration form:
General
Enter a Name for your log, select Status (Active or Inactive), and choose your Ad Account.
Click [Next] to continue to Account Settings.
Account Settings
Select the Start Date from which Meta Ads Cost will be included in your Everflow account.
Manage Account Default Settings by choosing the Offer, Event, and Default Partner you want to add.
Click [Next] to continue to Campaign Settings.
Settings
This section allows you to customize your campaign-level setups inside of Meta Ads Cost.
Granularity Level
This setting will answer the question: "How detailed do you want your data to be?"
Account: The account is the highest level and represents your overall advertising presence on Meta. It does not, however, allow for Entity Mapping.
Campaign: A campaign is a group of ad sets and ads that share a single objective, such as generating leads, increasing app installs, or driving website conversions.
Ad Set: An ad set is a group of ads that share settings for targeting, placements, budgets, and schedules. The settings you configure at the ad set level apply to all the ads within that ad set.
Ad: An ad is an individual piece of creative content that users see on Facebook, Instagram, or other Meta platforms. Ads can include images, videos, carousels, or other formats. Within an ad set, you can have multiple ads, each with its own creative elements and variations.
Note: If enabled, Campaign Mapping takes priority over your default account settings. Thus, you can override default settings and set up multiple exclusions if needed.
To set up necessary exclusions, first, enable Entity Mapping using the toggle.
Once enabled, the drop-down menu will appear. From there, you can select your Meta Campaign and choose whether you want to exclude it from cost reporting. Plus, you can select your Offer, Event, and Partners.
Note: All your Meta Ads Costs are tracked in Everflow by default unless manually excluded during this step.
Once complete, click [Add].
Managing Meta Ads Cost
To access your previous Logs, review/manage Costs, or add more Configurations, click [Configure] for Meta Ads Cost. You can find this button by navigating to Control Center - Integration > Media Buying.
Click directly on the Name or the New Tab button beside it to open an editor window and modify the Cost.
Or click "Edit" using the hamburger menu on the far right.
Note: You can always add a new Configuration using Add Meta Ads Cost Configuration form.
To confirm and preserve any changes made while editing, be sure to select [Save]. If you wish to close without keeping the edits, select [Cancel] instead.
Meta Ads Cost in Reports
You can pull your cost data alongside other metrics anytime using Reporting.
Navigate to Reporting - Offer/Partner/Advertiser.
Under the Summary section, you will find several metrics, including MEDIA BUYING COST.
If the MEDIA BUYING COST metric is not visible, verify that it is enabled:
Navigate to Table Actions and use the drop-down menu to select Columns Customization.
Find Media Buying Cost in the list and turn its toggle switch on to display the metric.
💡 Tip: We suggest having dedicated partners for all of your Media Buying efforts so easily view the breakdown in the Offer Report. Meaning: Partner 1 will be Google Ads, Partner 2 - Facebook, Partner 3- TikTok, etc.
