Tracking on Social Media

How to set up tracking for Meta (Facebook), Google, Instagram, and TikTok.

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Written by Genny
Updated this week

See below a brief overview on using Everflow for tracking and optimizing performance from social and advertising platforms:

Facebook (Meta Ads)


Meta

Solution

If you or your Partner is buying media on Meta, we can push your conversion data into Meta Ads Manager.

Benefit

This gives you or your Partner the critical ability to optimize campaigns inside Meta Ads Manager.

How-To

  • Use Direct Linking to track conversions in Everflow.

  • Create an app in your Meta business account.

  • Generate an access token.

  • Set up Meta App integration in Everflow.

Click the button below for a complete integration guide:


Google Ads

Solution

If you or your Partner is buying media on Google, we can push your conversion data into Google Ads.

Benefit

This gives you or your Partner the critical ability to optimize campaigns inside Google Ads.

How-To

  • Use Direct Linking to track conversions in Everflow.

  • Use the built-in Google Ads Integration, which is available in the Network UI and the Partner UI.

Click the buttons below for more information:


Instagram

Solution

Use IG Stories for posting links to your Everflow Offers.

Benefit

This gives you or your Partner the ability to place Offers directly on IG.

How-To

  • Use the Link sticker to add a link to your story.

  • When people tap on the sticker, they’ll be redirected.

Click the button below for more information:


TikTok

Solution

If you or your Partner is buying media on TikTok, we can push your conversion data into TikTok Ads Manager.

Benefit

This gives you or your Partner the critical ability to optimize campaigns inside TikTok Ads Manager.

How-To

  • Create an app in your TikTok business account.

  • Generate access token.

  • Set up TikTok app integration in Everflow.

Click the button below for a complete integration guide:


Learn the best media buying practices for TikTok and Facebook in 2024.

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