Table of Contents
A How-To Guide
According to one of the following methods, place your reversal postback on the page from which you wish to fire the reversal.
Conversion ID
This method will reverse the specified conversion.
https://your-everflow-tracking-domain/reversal?conversion_id=CONVERSION_ID
Transaction ID with an Event ID=0
This method will reverse ONLY the specified conversion tied to the Transaction ID.
https://your-everflow-tracking-domain/reversal?transaction_id=TRANSACTION_ID&event_id=0
Transaction ID without an Event ID
This method will reverse all events tied to the Transaction ID.
https://your-everflow-tracking-domain/reversal?transaction_id=TRANSACTION_ID
Transaction ID and an Event ID or Advertiser Event ID
This method will reverse any conversions that match both values.
https://your-everflow-tracking-domain/reversal?transaction_id=TRANSACTION_ID&event_id=EVENT_ID
Email address
This method will reverse all conversions associated with a given email address.
https://your-everflow-tracking-domain/reversal?email=EMAIL
Email address and Event ID
This method will reverse any conversions associated with a given email address, but only for this specific Event.
https://your-everflow-tracking-domain/reversal?email=EMAIL&event_id=EVENT_ID
Email address and Advertiser Event ID
This method will reverse all conversions associated with a given email address, but only for this specific Advertiser-level Event.
https://your-everflow-tracking-domain/reversal?email=EMAIL&adv_event_id=ADV_EVENT_ID
*IMPORTANT* If you are using &verification_token= in the regular conversion postback, please note that it must also be added to the reversal postback.
Reporting
If you are using an eCommerce integration, such as Shopify, ClickFunnels or WooCommerce, you will see your reversals in the Refund Report. For more information about the Refund Report - [Click Here]
You can see all conversions, including rejected conversions that were reversed, in the Conversion Report. To view this report, navigate to Reporting - Conversion. You can filter your results to show conversions with the Rejected status, if you wish.
NEED HELP? OUR CUSTOMER SUCCESS TEAM IS HERE FOR YOU!
We've assembled a superstar team of industry veterans that are available around the clock to make sure that your issues are resolved and questions are answered. You can reach out any time in-platform via Chat or by emailing support@everflow.io.
