Updated in feature release 2.8.1 (June 2, 2020): "Media Cost" naming convention updated to "Dynamic CPC/CPM Payout"
Allow Partners to pass their CPC/CPM media buying costs inside of the Tracking Link, which will dynamically adjust their payout for each click/impression. The dynamic media cost appended to the Tracking Link will override the Payout of an offer.
How to Enable
Dynamic payouts must enabled as a Global Setting by going to Control Center - Configuration > Global Settings card. This step is required for the functionality to work.
Now you have the ability to disable passing the dynamic media cost per Partner individually or using Bulk Edit by going to Partners - Manage.
Set the Base Payout Type of the Offer to CPC or CPM, depending on metric you would like to pass as the Dynamic Cost.
How to Pass CPC (Cost Per Click) Dynamic Cost:
Add the parameter &cost= to the Partner Tracking Link. The value appended will be the payout for each click on the Tracking Link. The Dynamic Cost value will override the Payout set on the Offer level.
For example, you have a media spend of $1 per click. This is how to setup the Partner Tracking Link:
In the image below, you can see that the Payout took the value being passed in the cost parameter.
How to Pass CPM (Cost Per Mille) Dynamic Cost:
In order to pass the CPM cost you will need to have the Impression package enabled in your account. Reach out to firstname.lastname@example.org to find out more.
Add &cost= to the Impression Tracking Link. The value appended will be the payout for each impression. The Dynamic Cost value will override the Payout set on the Offer level.
For example, you have a media cost of $20 CPM. Every 1000 impressions tracked, you will spend $20. The cost of a single impression is calculated by $20/1000 = $.02 per impression.
This is the setup for the Impression Tracking Link:
The image below is from Reporting > Impressions. Here you can see the cost of a single impression based on the Dynamic Cost passed through.
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