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How to Use View-Through Attribution and Impression Tracking
How to Use View-Through Attribution and Impression Tracking

View-Through Attribution, Impression Tracking - visibility to your data

Genny avatar
Written by Genny
Updated over a week ago


This article will show you how to see impression data in Everflow and send the data to your Advertiser.

Impression Tracking can be enabled in your account upon request - please contact the Customer Success Team.

Please note that View-Through Attribution must be enabled on the Offer in order for conversions to be tracked back to the Impression.

Once enabled, here is how to implement each:

Impression Tracking

Impression tracking is the ability to see impression data in Everflow. In order to see this from the traffic source you need to have them send their impression traffic through another link or pixel from Everflow.

  • You can pull a Partner's impression tracking link by going to Offers - Manage > Click the Offer - [Offer Tracking Links]:

  • Select the Impression tab, then build your tracking link using the Offer, Creative (optional), URL (if applicable), and Partner.

  • This will make the column in reporting called "Imp" populate with data.

View-Through Attribution

View-Through Attribution is the second part where you send impression data to the Advertiser. In order to do this, you need to get an impression tracking link from the Advertiser and implement it on the Offer level in the "Attribution" Tab. Targeting will affect impression tags when View-Through is Enabled. This could lead to impressions not firing into Everflow.

  • Please navigate to Offers - Manage > Click the Offer > Edit > Attribution tab.

  • Enable View-Through and then enter their impression tracking link. You can append all kinds of macros to this link, the same way you can with the Base Destination URL.

  • Enable View-Through Lookback Window only if you would like to enforce a certain time window in which a conversion is valid. If the conversion falls outside of the defined duration as it relates to the impression, the conversion will be rejected.

Please note that if a Partner is not approved on an Offer, the impression link will not show in reporting.

PRO TIP: If you use the macro: {impression_transaction_id} in the Base Destination URL, you can see the latest Impression Transaction ID associated to the click (I.e. If you run an impression and then click on the same Offer, the Impression Transaction ID will be passed in the Base Destination URL).

When an impression is generated, we store the Impression ID in the cookie so that when the User clicks on an ad, we can grab the Impression ID from the cookie. This means that if the impression occurs in a non-cookie environment, such as in-app, the {impression_transaction_id} macro will not be populated.

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