In this article, we are going to show you how to split test Offers with the same landing page or multiple Offers behind a single tracking link in Everflow.
Split Testing Offers, Landing Pages and Offer URLs allows you to see which Offer or landing page is performing well and where you should focus your efforts for the maximum results.
This process involves creating multiple landing pages for your Offer and using them to build a Smart Link, and analyzing the performance of the split test with reporting.
Creating multiple landing pages
Step #1 for creating multiple landing pages
Navigate to Offers - Manage, then click on the name of an Offer. Then, click the Add button on Offer URLs. If your Offer has a large number of Offer URLs to add, select Import to initiate a CSV file upload. Learn more about the CSV import here.
Step #2 for creating multiple landing pages
Add the name of the Landing Page with the Destination URL. Add all desired URLs to be rotated.
You now have multiple landing pages available associated with your Offer.
Building a Smart Link for a split test
Step #1 for building a Smart Link for a split test
Navigate to Offers - Smart Links > + Smart Link.
Step #2 for building a Smart Link for a split test
Name the Smart Link and select the tracking domain.
We recommend enabling the Force SSL toggle to improve tracking and security for your smart link.
Allowing your Smart Link to be visible to partners in Everflow.
To allow your smart link to be visible to partners in Everflow who are approved to run all of the Offers included in the Smart Link you must Click to enable the Show to Partners. If enabled, the Tracking Link for this Smart Link can be found in the Partner portal by navigating to Smart Links > select Smart Link > Tracking Links tab.
Step #3 for building a Smart Link for a split test
Click the Settings tab, then decide whether or not to enable the Catch-All Offer. The Catch-All Offer you select, will be considered only if the partner has access to the offer and the click can't be matched with any of the offers in the redirect tree.
Click the + button to add selected offers to the Smart Link. Add Offer and select the desired Offer. Add the landing pages you added in Step #1.
Please note that you also have the capability of testing one Offer against another Offer. Instead of choosing multiple Landing Pages for the Smart Link, choose different Offers.
Choose the Redirect Mechanism for your Offers:
KPI based: Prioritize traffic based on how closely they are meeting KPIs.
Priority: Waterfall-like logic based on priority when the required Offer criteria (i.e. targeting, caps, approval) matches the User's Click. For example, Offer 1 will be shown first, however if the Offer's cap is already met or the targeting does not match, the User is sent to Offer 2, and so on.
Weight: Rotation is based on attributed percentage determined by the sum of defined weight (1-10) per Offer/Offer URL.
In the example above, there are 3 Offers within the Smart Link:
Bathtub Gin: Weight = 3
Banana Pancakes: Weight = 5
Wishbone - Compare Anything: Weight = 1
The total of the three weights (3+5+1) is 9. Therefore, the Smart Link will designate traffic to the Offers based on the following weight priority:
Bathtub Gin: 33% (3÷9)
Banana Pancakes: 55% (5÷9)
Wishbone - Compare Anything: 11% (1÷9)
You may also define additional targeting criteria to the Offers in the Smart Link. The Offer targeting will always be applied first and will not be overridden by these additional rules.
Please note that Partners need to be approved to run all Offers included in a Smart Link in order for it to function properly unless the Smart Link logic accounts for being blocked within the redirect flow.
Tracking the Performance of a Split Test
To Track the Performance of a Split Test for your Offer and the multiple Landing Pages:
Navigate to Reporting - Smart Links. Once you have analyzed the performance of the test, you may choose to adjust the configuration of the Redirect Mechanism (i.e. how often traffic is directed to a particular Landing Page).
Use the Copy Link to Report button if you would like to share the results with those of your colleagues who have a login to Everflow.
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