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Custom Reporting Metrics
Custom Reporting Metrics

Elevate your reporting by defining custom metrics formulas to reveal the insights you need most.

Dasha Shareyko avatar
Written by Dasha Shareyko
Updated over a week ago

Table of Contents


Elevate your reporting with Custom Metrics - now you can focus on the most crucial metrics by defining the precise performance formulas that reveal the insights you need most. With these diverse possibilities for tailoring key data to your vision, you will take your reports further than ever before.

Note: Custom Reporting Metrics feature is only available in the Network UI, not Partner/Affiliate UI.

Additional Resources

For further details on working with saved and scheduled reports, visit our Help Center article on [Reporting - Saved & Scheduled].

Step-by-Step Guide

Setting Up

To access Custom Reporting Metrics, navigate to Reporting - Custom Reporting Metrics.

The Custom Metrics tab allows you to configure additional metrics beyond the standard options. Here, you can Add, Edit, or Delete custom metrics to fit your reporting needs.

To Set Up a Custom Metric:

  • Navigate to the Custom Metrics tab.

  • Click "Add Custom Metric" in the upper left corner.

  • In the Add Custom Metric form, define a descriptive name and formula using available data fields for your custom calculation.

You can use Format menu to display your Metric either as Integer, Money, or Percentage.

When creating a custom metric, available metrics can be included in two ways:

  1. Metric Selection Dropdown

    To select from the full list of available standard and custom metrics, use the metrics dropdown menu. Options will include Total CV, Impressions, and other predefined metrics.

  2. Search as Type

    If you know the metric name, start typing into the metric name field. An auto-complete list will appear offering suggested matches for metrics containing the typed text. For example, typing "uni" would surface the Uniq. Clicks metrics.

    Both the dropdown menu and search-as-type offer quick access to all configured metrics.

List of all Metrics

Gross Clicks






Unique Clicks


Gross Sales

Duplicate Clicks



Invalid Clicks


Average Sale Value

Total CV


Event Revenue






Tip: When defining a custom metric, be sure to use a valid mathematical expression for the formula. The order of operations is applied, following PEMDAS conventions:

  • Parentheses

  • Exponents

  • Multiplication

  • Division

  • Addition

  • Subtraction

Use parentheses in your custom metric formulas to indicate the intended order of calculation if needed to avoid ambiguity.

For example: (Events / Uniq. Clicks) x 100

Once your custom metric formula is structured as desired, save it by clicking "Add". To delete the formula and restart, click "Cancel" instead.

Note: There is a limit of 100 custom metrics per account.

Editing Your Metrics

To edit or remove a previously created custom metric:

  1. Go to Reporting - Custom Reporting Metrics

  2. Locate the target metric and click on the overflow menu to access the dropdown menu

  3. Select "Edit" to modify the metric or "Delete" to remove it

  4. If editing, update details as needed then click "Save" or "Cancel"

Edited metrics are updated immediately across the reporting system.

Viewing Your Metrics

When you add a Custom Metric in Reports, the new metric column does not display automatically. To view custom metrics, take these steps:

  1. Go to the report Table Action and click "Table Customization" next to the search box.

  2. In the menu, select the Custom Metric you want to see.

  3. Hit "Apply."

Now your Custom Metric will be visible in the report table along with the default metrics.

There are several ways to view your Custom Reporting Metrics. They are available in various types of Analytics / Reporting, including Flex and Dynamic Nested Reports.

Custom Reporting Metrics are available in the following top-level reports:

  • Offer

  • Partner

  • Advertiser

  • Smart Link

  • Daily

  • Hourly

  • Analytics - Flex

  • Analytics - Dynamic Nested

  • Analytics - Redirect

As an example, we will focus on how to view Custom Reporting Metrics in Offer, Partner, and Advertiser Reporting.

Navigate to Reporting - Offer / Partner / Advertiser. Your custom metric name will now show up as a selectable metric along with the standard metrics. From here you can add it into any report to see the custom calculations applied.

The child-level calculation is also available by expanding the report.

Use Cases

1. ROAS %

The default formatting of some metrics may not be ideal or easily understandable. Fortunately, Custom Reporting Metrics can customize existing metrics to be more relevant and digestible for your company.

For example, Return on Ad Spend (ROAS) is shown as an integer by default. Using Custom Reporting Metrics, you can reformat this to be displayed as a percentage instead for easier analysis.

2. Tracking Event Performance

Cost Per Event (CPE) tracking is not available by default as a standard metric. However, you can now create custom CPE metrics using Custom Reporting Metrics, including Media Cost if you are working with Media Buying in addition to other types of affiliates.

For example, to define a custom CPE metric, you could use this formula:

3. Calculating Commissions

In the past, calculating Partner Manager commissions was a manual process requiring exporting Partner performance data and applying individual commission rates. Now, Custom Reporting Metrics streamlines this with custom formulas.

For example, to automatically calculate a 10% commission on Partner Payouts, you could set up this custom metric:

This is also applicable in calculating other commission types such as Advertiser Manager commissions.

With this approach, manager commissions can be automatically tracked and reported on, avoiding the need to manually determine and export these figures.

4. Media Cost Per Conversion

This use case can be a great addition to your current reporting if you are already utilizing our Media Buying Cost data integration for Google Ads (Google Ads Cost) - [Click Here].

The following example demonstrates how Media Buying Cost can be calculated per conversion, offering additional insight into your Media Buying performance.

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