Overview
Understanding key metrics within Funnel Report is essential for effectively monitoring and evaluating marketing campaign performance. This guide provides a comprehensive overview of the crucial metrics you need to stay informed and make data-driven decisions for your business.
By examining these metrics at each stage of the customer journey, businesses can identify bottlenecks, optimize conversion rates, and make data-driven decisions to improve overall marketing effectiveness and ROI.
Metrics
Metric | Formula |
Time Delta: The average time between specific Event and the Source Event | Average (Specific Event Time - Source Event Time) |
Progression Rate: The percentage of specific Event against the Source Event | (Selected Event / Specific Event) * 100 |
Total Funnel Cost: The sum of Payouts and Media Buying Costs for all Events. | SUM(Payout of every \Event) + SUM(Media Buying Cost of every Event) |
Total Funnel Revenue: The Total Revenue generated from all Events. | SUM(Revenue of every Event) |
Funnel CPA: The average Cost Per Acquisition for the funnel. | Total Funnel Cost / Count of the specific Event |
Funnel RPA: The Average Revenue per Acquisition for the funnel. | Total Funnel Revenue / Count of the Specific Event |
Associated Cost: The combined Payout and Media Buying Cost for a specific Event. | Payout + Media Buying Cost for the specific Event |
Associated Revenue: The revenue generated from a specific Event. | Revenue for the Event |
CPA: The Cost Per Acquisition for a specific Event. | Associated Cost / Count of the Specific Event |
RPA: The Revenue Per Acquisition for a specific Event. | Associated Revenue / Count of the Specific Event |