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Partner Marketplace Dashboard Overview
Partner Marketplace Dashboard Overview

How to sign up and use your Partner Dashboard to access the Marketplace, and your associated connections, offers, stats & tracking links.

Genny avatar
Written by Genny
Updated over a week ago

Updated - Hotfix 3.4.4 (January 2024):

  • Released Marketplace Recommendations that suggest the most compatible Partners [Details] and Advertisers [Details] in our marketplace for mutually beneficial collaborations.

Updated - Hotfix 3.3.0 (May 2023): MFA including the option to configure with SMS added to the Partner Marketplace Dashboard.

Updated - Feature Release 3.3.0 (May 2, 2023): The signup form for new connections is now pre-populated with information fetched from the associated Marketplace Profile.

Table of Contents


The Partner Marketplace Dashboard is for Marketplace Partners that act as traffic sources for Everflow customers.

Marketplace Partners can either be connected by our marketplace team (EF Match), be discovered by Everflow customers inside of the marketplace, or apply to join programs through the Marketplace. The Partner Marketplace Dashboard allows Marketplace Partners to access all offer information and reporting data from any and all connections in one login.

For more information about navigating and customizing your Partner Marketplace Dashboard - [Click Here]


  • Once you receive an email invitation to join the Marketplace, click the "Sign Up Now" button to begin the signup process, and fill out the signup form with information about you and your company.

  • After you submit your application, you will receive an email to verify your email address.

  • Once your application has been approved, you will receive an email inviting you to create a password.

  • Then, you will be able to create your Marketplace Profile.

Brief Introduction: A short summary (max 200 characters) introducing your company to advertisers, brands and merchants. This will be visible on the Marketplace Discovery Card.

Detailed Description: When advertisers, brands and merchants click on "More Details," they'll be able to read your Detailed Description, so fill it in with all the information you can to distinguish your business and goals.

Partner Dashboard

  • When you log in to the Partner Marketplace Dashboard, you will see your Marketplace Suggestions, including Top Matches (based on Match Score) and Featured Advertisers at the top of the page.

Tracking & Asset Generator

  • This card provides easy access to generate tracking links, coupon codes and creative assets for any of the Offers made available by your connections.

  • Simply click on the card and select the Advertiser for which you would like to generate tracking and/or assets.

  • You can choose a single offer, multiple offers, or all offers.

  • Then, use the toggles to:

    • Get Tracking Links (Clicks or Impressions)

    • Get Creative Assets

    • Get Coupon Codes

  • The Tracking & Asset Generator can also be accessed from the left-side menu. Simply click the hamburger icon (three horizontal lines) in the upper left corner, and select Tracking & Asset Generator. Feel free to pin it to your sidebar for easy access.


Just below Marketplace Suggestions, you'll see your total number of Connections, both pending and active. These are the advertisers, brands and merchants you have either requested a connection with (pending), or are already connected with (active).

Connections can be added either by:

  • Applying and being accepted by an Advertiser

  • Reaching out to the Marketplace Team

Stats Snapshot

Basic stats for Clicks, CVR (Conversion Rate), and Revenue are shown on the dashboard. Further reporting can be seen in the Reporting section.

Newly Available Offers

Here is the list of Newly Available Offers that are available from all of your connections.

  • You can click [See All] to see the complete list of Offers with more detail, or click the Tracking & Asset Generator icon at the end of each row to generate your link for that Offer.


  • Click the hamburger icon (three horizontal lines in the upper right corner), and then click Marketplace.

This section, like the Dashboard, highlights potential partnerships based on the alignment of offerings and requirements. The Match Score is based on an algorithm comprised of requirements and other data points.

You can also see recommended Advertisers. The Marketplace Recommendations feature analyzes various factors like your requirements to suggest the best Advertiser matches for Partners using an algorithm. By simplifying partnerships, Marketplace Recommendations creates new opportunities for both sides to grow their business.

This is where you can browse and sign up for Advertisers that align with your publishing program. Simply click [Sign Up] for any Advertiser that interests you and fill out the application. You will be notified by email when you are approved.

Filters: Narrow down potential partnerships based on specific data. The Status filter will display only the prospects based on their status in the Managed Connections, such as Connected or Pending Approval.

View: You can choose to view as a grid or a table.


  • If you have any questions, feel free to contact the Marketplace team by clicking the question mark icon, then selecting Help.

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