Segment Integration | Everflow Help Center

Overview

This integration allows you to pass conversions and events from Segment into Everflow whenever the events as defined inside Segment occur.

Please note: This integration is configured entirely inside Segment. There is nothing to configure on your Everflow account.

Step 1: Adding the Click Script to the site

The Click Id is generated when a user lands on the website. You will need to implement Everflow’s JavaScript library along with Everflow’s EF.click() method into the <head> tag on your website to register a click and store click data with that user’s session. For more information on that please reference this documentation.

Step 2: Defining the source

When using Segment, you will first need to decide what the source of the events you wish to track in Everflow will be. It could be a piece of Javascript code that will run on your website just like it could be Salesforce event.
In your segment account, under “Connections”, pick “Sources” and add the source you will be working with.

Step 3: Add the destination (Everflow)

This is where you will define how the conversions and events will be created on the Everflow side.
Under “Connections”, pick “Destinations” and click on “Add Destination”.
In the Catalog, search for “Everflow” and add the destination.

You will need to configure it based on your account and offer settings in Everflow :

The API key will come from your Everflow account. Your API key can be created and managed under Control Center - Security. More information on Security menu - [CLICK HERE]

The Event Mapping refers to “Advertiser(Brand) Events” that are setup on your Everflow account. Please see the following article for more details on how to setup advertiser (Brand) events.

The ID 0 will always refer to the “Base Conversion”, regardless of the offer.
In this example, the advertiser (Brand) event named “Purchase” has the ID 24. When setting up your offer, the event should look like this :

and would result in the following configuration on Segment :

Step 4: Updating the Analytics.track

This click will then be accessible via the EF.getAdvertiserTransactionId() method. This method is documented here.

This ID should be integrated into the referrer object as shown below::

analytics.track("User Registered", {
    plan: "Pro Annual",
    accountType: "Facebook",
    "adv1": "adv1test",
    "adv3": "adv3test",
    "total": 76.0,
    "orderId": "123456789"
  }, {
    referrer: {
    type: 'everflow',
    id: EF.getAdvertiserTransactionId(7),
    },
    context: {
    traits: {
    	"email": "testing@everflow.io"
    	},
    },
});

The parameter “7” in the example above comes from the Everflow UI and is visible on the Advertisers(Brands) > Manage screen, this is the advertiser(Brand) ID.
After setting up the integration, make sure to test it at least once. You should be able to query the reporting data quickly after running your test.

Step 5: Event Mapping

All Sources

Segment Property	Everflow Parameter	Required	Type
context.ip	conversion_user_ip	False	String
context.userAgent	http_user_agent	False	String
context.traits.email	email	False	String
properties.adv1	adv1	False	String, Number, Boolean
properties.adv2	adv2	False	String, Number, Boolean
properties.adv3	adv3	False	String, Number, Boolean
properties.adv4	adv4	False	String, Number, Boolean
properties.adv5	adv5	False	String, Number, Boolean
properties.coupon	coupon_code	False	String, Number
properties.orderId	order_id	False	Number
properties.affiliateId	affiliate_id	False	Number
properties.products[i].quantity	order_line_items[i].quantity	False	Number
properties.products[i].name	order_line_items[i].name	False	String
properties.products[i].sku	order_line_items[i].sku	False	String
properties.total	amount	False	Number

Mobile Sources

Segment Property	Everflow Parameter	Required	Type
context.ip	conversion_user_ip	True	String
context.app.namespace	app_id	True	String
context.device.adTrackingEnabled	limit_ad_tracking	False	Boolean
context.app.name	app_name	False	String
context.app.version	app_version	False	String, Number
context.device.manufacturer	device_make	False	String
context.device.model	device_model	False	String
context.network.carrier	carrier	False	String
context.os.name	os	False	String
context.os.version	os_version	False	String, Number
context.network.wifi	connection_type	False	String
context.location.latitude	latitude	False	Number
context.location.longitude	longitude	False	Number

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