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Server-Side Clicks

Learn what server-side clicks are and how to enable them inside your Offers.

Genny avatar
Written by Genny
Updated over a week ago

Please Note: With iOS 14, Apple will start handling attribution through the SKAdNetwork. We recommend enabling server-side clicks in advance, as this is the best format for new requirements that no longer allow multiple redirects.


Server-side clicks allow you to send the user directly to the Base Destination URL instead of sending them through a redirect to that destination. The user is immediately delivered to the final destination, and the click data is fired simultaneously. This provides a better user experience with fewer clicks dropped.

Please note: Using this feature in a case where there are multiple existing redirects in the click path (this is common with rebrokered offers) will increase the likelihood of dropping the click or showing the user a dead page.

Enabling Server-Side Clicks

  • Navigate to Offers - Manage, then click the name of the offer. On the General card, click Edit. Or click Edit on the Attribution card.

Step #1

  • In the Attribution tab, enable Server-Side Clicks.

Step #2

  • Enter the advertiser's destination URL on the Attribution tab. Be sure to include any relevant macros and parameters.

**If using for SKAdNetwork: The following macros must be included in the MMP's URL so the MMP can correctly attribute the click to the conversion: {user_ip} and {user_agent}

  • In the example below, &mmp_ip= and &mmp_ua= are used to pass those values with the Everflow-supported macros: {user_ip} and {user_agent}, respectively. Replace mmp_ip and mmp_ua with the parameters designated by the App/MMP.

Step #3

  • Enter the final landing page on the General tab as the Base Destination URL.

Please note all Targeting and Caps are VOID when using server-side clicks.

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