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Partner Portal: Managing Postbacks

How to define, implement and edit Postbacks from the Partner's perspective.

Genny avatar
Written by Genny
Updated over a week ago

Updated - Hotfix 3.3.0 (May 2023):

After 25 failed attempts due to error from the receiving server to fire a postback, the postback will be automatically disabled

Table of Contents

Step-By-Step Guide

Here is a step-by-step guide on how to place a postback/pixel in your Everflow Partner account.

Step #1

  • Navigate to Postbacks, then click the [+ Postback] button.

Step #2

  • Select a Postback Type:

    • Conversion - Fired when a Base Conversion happens.

    • Event - Fired when an Event (NOT the Base Conversion) happens.

    • CPC - Fired when a valid click happens, and only works when configured with Offers using CPC as the Payout Type.

  • Select a Postback Level:

    • Global (Partner) - Allows you to place one postback for ALL Offers.

    • Specific allows you to place a postback at the Offer level for one specific Offer. Please note that Specific is automatically selected if the Postback Type is CPC.

  • Select a Delivery Method:

    • Postback should be used for server-to-server (s2s) tracking. Please note Postback is automatically selected if the Postback Type is CPC.

    • HTML should be used for pixels or tags.

Step #3

  • Enter your postback URL. If desired, make sure to map any sub ID values you want passed back.

Viewing and Editing Postbacks

  • Navigate to Postbacks. Here, you will see a list of any postbacks implemented in your account.

  • Click the vertical dots on the far right to Edit.

Please Note:

A postback that fails due to an error from your platform (the receiving server) will be attempted to fire no more than 25 times. If delivery is still unsuccessful after 25 attempts, the your postback is automatically disabled and the Network Manager will be notified.

  • To verify the server response on a Pixel ID from the Partner's platform, navigate to Reporting > Postback.

  • Then, click the vertical dots at the end of the row and select View Debug Info.

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