Everflow

With the iOS 17 update comes <a href="https://www.apple.com/newsroom/2023/06/apple-announces-powerful-new-privacy-and-security-features/" rel="nofollow noopener noreferrer" target="_blank">Apple’s Link Tracking Protection (LTP)</a>, a feature designed to protect user privacy by reducing the number of tracking parameters that can be used in URLs across Mail, Messages and Safari. Check out our <a href="https://www.everflow.io/post/everything-performance-marketers-need-to-know-about-ios17-privacy-changes" rel="nofollow noopener noreferrer" target="_blank">blog post here</a>. 

Fortunately, Everflow parameters remain unaffected by this change. 

Please note the few marked in red that have been removed. These are not Everflow parameters, but are macros supported by Everflow. 

Check out the following resources for more information about this update:

<a href="https://www.everflow.io/post/everything-performance-marketers-need-to-know-about-ios17-privacy-changes" rel="nofollow noopener noreferrer" target="_blank">Panicking Over Parameters? Everything Performance Marketers Need To Know About iOS17 Privacy Changes</a>

<a href="https://www.wpromote.com/blog/analytics/ios-17-release" rel="nofollow noopener noreferrer" target="_blank">Unpacking the iOS 17 Release: Everything You Need To Know</a>

<a href="https://knak.com/blog/blog/link-tracking-updates-ios-17/" rel="nofollow noopener noreferrer" target="_blank">Link Tracking Protection in iOS 17 &amp; macOS Sonoma: Important changes for marketers</a>

- <a href="https://www.everflow.io/post/everything-performance-marketers-need-to-know-about-ios17-privacy-changes" rel="nofollow noopener noreferrer" target="_blank">Panicking Over Parameters? Everything Performance Marketers Need To Know About iOS17 Privacy Changes</a>
- <a href="https://www.wpromote.com/blog/analytics/ios-17-release" rel="nofollow noopener noreferrer" target="_blank">Unpacking the iOS 17 Release: Everything You Need To Know</a>
- <a href="https://knak.com/blog/blog/link-tracking-updates-ios-17/" rel="nofollow noopener noreferrer" target="_blank">Link Tracking Protection in iOS 17 &amp; macOS Sonoma: Important changes for marketers</a>

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Learn about the OS update and how Everflow parameters remain unaffected

iOS 17 & Apple's Link Tracking Protection (LTP)

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Parameter	Result
affid	OK
oid	OK
aid	OK
id	OK
transaction_id	OK
affiliate_id	OK
offer_id	OK
advertiser_id	OK
user_id	OK
tid	OK
sub1-5	OK
adv1-5	OK
source_id	OK
creative_id	OK
__cc	OK
async	OK
gclid	REMOVED
fbclid	REMOVED
ttclid	OK
msclkid	REMOVED