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Overview
The Advertiser Report in the Marketplace Platform shows how each advertiser you work with is performing, and breaks that down by offer underneath. You can now download the whole thing as a file instead of reading it on screen or copying rows out by hand.
The Earnings Report has had an export for a while. This brings the Advertiser Report in line with it.
Exporting The Report
Go to
Reporting → Advertiser
in the left menu of your Marketplace Platform accountSet the date range, add any filters you want, and click
Run Report
Scroll to Detailed Report and open the actions menu at the top right of the table
Choose
Export
What You Get In The File
Every column, every time
Hiding a column on screen does not remove it from the export
The file always contains the full set of columns below, even the ones you have hidden in your table settings. The screenshot above shows eleven columns on screen; the export has sixteen. If your account does not include the impressions package, those cells still appear, filled with 0 or - rather than being left out. That way one export is always the same shape as the next.
Rows
The first row is the grand total across everything in your current view
Then advertiser rows, each followed by its offer rows, matching the way the report expands on screen
On an advertiser row the offer name and offer ID are blank, because that row is the advertiser’s total
Identity columns
These arrive as separate columns, not as the single combined label you see in the table.
Column
Sends as
Advertiser Name
advertiser name
Advertiser ID
network_id
Offer Name
blank on advertiser rows
Offer ID
network_offer_id
Currency
currency_id
Metric columns
Column
Sends as
Impressions
imp
Clicks
total_click
Unique Clicks
unique_click
Duplicate Clicks
duplicate_click
CTR
ctr
Invalid Clicks
invalid_click
Total Conversions
cv + view_through_cv
Conversions
cv
View-Through Conversions
view_through_cv
CVR
cvr
Events
event
EVR
evr
RPC
rpc
RPM
rpm
Revenue
revenue
Redirect Traffic Revenue
redirect_traffic_revenue
Explore Related Content
More on reporting in the Marketplace Platform:
→ The Marketplace Earnings Report, for what you have been paid and by whom.
