TikTok Attribution For Partners

UNDERSTANDING THE BASICS

Connect your TikTok ad campaigns with Everflow to track conversions accurately, optimize performance, and make smarter advertising decisions with real-time data.

‍Overview

Supercharge your TikTok advertising with Everflow's powerful integration that bridges the gap between clicks and conversions.

This seamless connection lets you push valuable conversion data directly from Everflow to TikTok through their API, giving you visibility that TikTok's native tracking simply can't match.

When someone interacts with your TikTok ad and later converts, Everflow captures that journey and feeds it back to TikTok, helping your campaigns get smarter with every conversion.

The result? Better ad targeting, improved ROAS, and the ability to scale what's working while cutting what isn't. Whether you're running web or app campaigns, this integration gives you the attribution clarity you need to make data-driven decisions and stay competitive in TikTok's fast-moving ad ecosystem.

Who Is This For?

This integration is designed for:

Media buyers running TikTok ad campaigns
Advertising partners managing TikTok campaigns
Network administrators setting up tracking systems
Performance marketers requiring accurate attribution data
Everflow partners needing to optimize TikTok campaigns

Prerequisites

Before starting the integration, ensure you have:

Prerequisite

Description

Required Accounts

An active TikTok Ads Manager account

An Everflow Partner Portal account (Network Portal access is not sufficient for setup)

Appropriate access permissions in both platforms

Technical Requirements

Access to your website's tracking implementation

Ability to modify tracking URLs

Understanding of basic tracking parameters and macros

Required Information

TikTok Pixel Code

TikTok Access Token

Destination URLs for tracking

Important Notes

Direct linking is required by TikTok

Using redirect links may risk flagging by TikTok

Network users have exclusive access to TikTok Properties configuration

Time and Resource Estimation

Setup Time: 15-30 minutes

Technical Expertise Level: Intermediate

Required Team Members: Marketing operations or technical integration specialist

Step-By-Step Guide

Connect Pixel

Go to the TikTok: Ads Manager. Click Assets, then choose Events.

Select web or app events, depending on where you want to track.

Then, to create a new pixel, click Set Up Web Events. or click on a pixel below to manage an existing one.

If you are creating a new pixel, follow the instructions from TikTok to finish the pixel setup.

Generate Access Token

In the TikTok: Ads Manager, after you have completed Step #1, open your pixel and click the Settings tab > Generate Access Token.

Copy the Access Token and then navigate back to Everflow.

Set Up Integration

In Everflow, navigate to Company Settings - Integrations. Please note: This section is only available in the Partner Portal, not in the Network Portal. For more info on creating a Partner account - [Click Here]

On the TikTok Integrations card, click Add.

Please note: the integration is also accessible in the Core Platform via Control Center - Integrations > Media Buying, where the integration can be viewed and deleted by a network user.

Name the app and paste the Access Token here:

Add Postback inside Everflow

Navigate to Postbacks, then click Postback ].

Select TikTok as the Delivery Method, then select your TikTok Integration and enter your Tiktok Pixel Code, which can be found here inside of TikTok:

Assets > Event (top menu) > Website Pixel (Manage). Click on the pixel and copy the ID at the top of that screen underneath the name of the pixel.

TikTok Properties (ONLY ACCESSIBLE TO Core Platform USERS)

Use the TikTok Properties section to pass specific values using "Data Fields", which are owned by TikTok. You can either hardcode a value, or use a macro. You can find more info and the definitions for all Data Fields in this TikTok Documentation.

For example, to pass the payout amount into TikTok, you would select the “Value” Data Field, and enter {payout_amount} or {sale_amount} for the Value.

Click Save.

Add TikTok Click ID to Destination URL

When setting up the ad, make sure to append ?ttclid=__CLICKID__ to your Everflow Partner Tracking URL to pass that to the Destination URL. For more info - [Click Here]

Test

To test, follow the preview instructions - [Click Here]

Troubleshooting

Viewing the API Response from TikTok

To view the API response from TikTok to determine if there is an error in the response, please go to Reporting > Partner Postback and find the TikTok Postback that fired.

Select the conversion options > View Debug Info:

And then you will be able to review the Server Response from TikTok:

Required ttclid is missing from click parameters:

TikTok will only receive a successful response if a ttclid is included in the click details. This can be viewed under the click details > Parameters of the click that was made:

If an affiliate is using direct linking, the ttclid will automatically be passed when a user clicks on the TikTok Ad. If they are using direct linking, and there is no ttclid, then the click did not originate from TikTok traffic.

If the partner is using a redirect tracking link, they will need to ensure &ttclid={ttclid} is appended to their Partner Tracking Link used in the Ad Placement.

Heads Up! Direct Linking is required by TikTok and using Redirect Links will put the Meta Business Account at risk of being flagged by TikTok.

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