Overview of Advertiser Reporting
As an advertiser on Everflow, you have access to specialized reports that provide valuable insights into your campaigns' performance. These reports are designed to help you:
- Track offer performance metrics
- Analyze click data and traffic sources
- Monitor conversion rates
- Evaluate campaign ROI
Basic Report Settings
Time Zone and Currency
- Use the dropdown menu in the top-right corner to change your time zone and currency settings
Report Actions
- Save your report for future reference
- Load a previously saved report
- Schedule automated email reports
- Copy a link to share the report with team members
- Show API Request details (for API data pulling)
Using Filters
Filters help you focus on specific data segments. As an advertiser, you have access to the Offer filter:
Analyzing the Reports
Summary Section
At the top of each report, you'll find a summary section that provides a quick overview of key metrics:
- Impressions
- Clicks and Unique Clicks
- Cost metrics (CPM, CPC)
- Conversion data (CV, CVR)
- Revenue information (when applicable)
Performance Graph
- Click to expand the Performance Graph section
- Compare two metrics visually (such as clicks and conversions)
- Identify trends and patterns over your selected time period
Detailed Report Tables
The detailed report section provides comprehensive data in a tabular format.
For example:
- Offer Report: View performance metrics for each of your offers
- Click Report: See detailed information about each click, including geographic data and transaction IDs
Table Actions and Customization
Exporting Data
Column Customization
Additional Tips for Advertisers
Drill Down into Data
- Click on numeric values in the report to view more detailed information
- For example, clicking on a click number will open the Click Report with relevant filters applied
Regular Analysis
- Schedule reports to be sent to your email for consistent performance monitoring
- Save common report configurations for quick access
Focus on Key Metrics
- Track clicks and conversions to measure traffic quality
- Monitor CVR (Conversion Rate) to evaluate campaign effectiveness
- Analyze geographic data to identify top-performing regions