Reporting & Analytics Features For Advertisers

UNDERSTANDING THE BASICS

This guide covers the key features of our Reporting and Analytics tools available to Advertisers, helping you navigate and utilize filters, column customization, and other reporting tools effectively.

Overview of Advertiser Reporting

As an advertiser on Everflow, you have access to specialized reports that provide valuable insights into your campaigns' performance. These reports are designed to help you:

Track offer performance metrics
Analyze click data and traffic sources
Monitor conversion rates
Evaluate campaign ROI

Basic Report Settings

Time Zone and Currency

Use the dropdown menu in the top-right corner to change your time zone and currency settings

Report Actions

Click the icon

in the top-right to:

Save your report for future reference
Load a previously saved report
Schedule automated email reports
Copy a link to share the report with team members
Show API Request details (for API data pulling)

Using Filters

Filters help you focus on specific data segments. As an advertiser, you have access to the Offer filter:

Click Add Filter to open the filter panel

Select Offer from the filtering options

Choose the specific Offers you want to analyze

Click Run Report to update the report with your selected filters

Analyzing the Reports

Summary Section

At the top of each report, you'll find a summary section that provides a quick overview of key metrics:

Impressions
Clicks and Unique Clicks
Cost metrics (CPM, CPC)
Conversion data (CV, CVR)
Revenue information (when applicable)

Performance Graph

Click to expand the Performance Graph section
Compare two metrics visually (such as clicks and conversions)
Identify trends and patterns over your selected time period

Detailed Report Tables

The detailed report section provides comprehensive data in a tabular format.

For example:

Offer Report: View performance metrics for each of your offers
Click Report: See detailed information about each click, including geographic data and transaction IDs

Table Actions and Customization

Exporting Data

Click the vertical dots menu

in the table header

Select Export and choose your preferred format:

CSV for spreadsheet programs

JSON for technical applications

Column Customization

Click the vertical dots menu

in the table header

Select Columns Customization

Drag elements up or down to change the display order

Customize which metrics appear in your reports

Additional Tips for Advertisers

Drill Down into Data

Click on numeric values in the report to view more detailed information
For example, clicking on a click number will open the Click Report with relevant filters applied