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Reporting & Analytics Features For Advertisers
Reporting & Analytics Features For Advertisers

UNDERSTANDING THE BASICS

Reporting & Analytics Features For Advertisers

This guide covers the key features of our Reporting and Analytics tools available to Advertisers, helping you navigate and utilize filters, column customization, and other reporting tools effectively.

Overview of Advertiser Reporting

As an advertiser on Everflow, you have access to specialized reports that provide valuable insights into your campaigns' performance. These reports are designed to help you:

  • Track offer performance metrics
  • Analyze click data and traffic sources
  • Monitor conversion rates
  • Evaluate campaign ROI

Basic Report Settings

Time Zone and Currency

  • Use the dropdown menu in the top-right corner to change your time zone and currency settings

Report Actions

Click the icon in the top-right to:
  • Save your report for future reference
  • Load a previously saved report
  • Schedule automated email reports
  • Copy a link to share the report with team members
  • Show API Request details (for API data pulling)

Using Filters

Filters help you focus on specific data segments. As an advertiser, you have access to the Offer filter:

Click Add Filter to open the filter panel Select Offer from the filtering options Choose the specific Offers you want to analyze Click Run Report to update the report with your selected filters

Analyzing the Reports

Summary Section

At the top of each report, you'll find a summary section that provides a quick overview of key metrics:

  • Impressions
  • Clicks and Unique Clicks
  • Cost metrics (CPM, CPC)
  • Conversion data (CV, CVR)
  • Revenue information (when applicable)

Performance Graph

  • Click to expand the Performance Graph section
  • Compare two metrics visually (such as clicks and conversions)
  • Identify trends and patterns over your selected time period

Detailed Report Tables

The detailed report section provides comprehensive data in a tabular format.

For example:

  • Offer Report: View performance metrics for each of your offers
  • Click Report: See detailed information about each click, including geographic data and transaction IDs

Table Actions and Customization

Exporting Data
Click the vertical dots menu in the table header Select Export and choose your preferred format: CSV for spreadsheet programs JSON for technical applications
Column Customization
Click the vertical dots menu in the table header Select Columns Customization Drag elements up or down to change the display order Customize which metrics appear in your reports

Additional Tips for Advertisers

Drill Down into Data
  • Click on numeric values in the report to view more detailed information
  • For example, clicking on a click number will open the Click Report with relevant filters applied
Regular Analysis
  • Schedule reports to be sent to your email for consistent performance monitoring
  • Save common report configurations for quick access
Focus on Key Metrics
  • Track clicks and conversions to measure traffic quality
  • Monitor CVR (Conversion Rate) to evaluate campaign effectiveness
  • Analyze geographic data to identify top-performing regions
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