EF Helpdesk

Offer Report For Advertisers

UNDERSTANDING THE BASICS

Offer Report For Advertisers

Learn how to use the Offer Report in your Advertiser Platform to track campaign performance and gain valuable insights into your marketing efforts.

Overview: What is the Offer Report?

The Offer Report in the Everflow Advertiser Platform gives you a direct view of how your campaigns are performing. As an Advertiser (or Brand), you have access to essential performance metrics without needing to request reports from your agency or network.

What Can You Do with the Offer Report?

See how each of your campaigns is performing
Track key metrics like impressions, clicks, and conversions
Monitor your campaign costs and revenue
Export data for your own reporting and analysis
View performance trends through visual graphs

How to Use the Offer Report

Click on the Reporting option in the left navigation menu

Select Offer from the list of reports

Choose your date range using the calendar

at the top (e.g., 03/01/2025 - 03/21/2025)

Apply any filters to focus on specific offers using the Add Filter option

Click Run Report to generate your data

Exploring Your Report

View Summary Statistics

At the top of your report, you'll see a summary section with key metrics including:

Impressions
CPM (Cost Per Thousand Impressions)
Clicks and Unique Clicks
CV (Conversions)
Event completions
EVR (Event Value Rate)
CVR (Conversion Rate)
CPC (Cost Per Click)
Cost
Gross Sales

Performance Graph

Click on the "Performance Graph" section to visualize your data over time, helping you identify trends and patterns.

Detailed Report

Below the summary, you'll find a detailed breakdown of each offer's performance with all relevant metrics displayed in columns.

Advanced Features

Export Options: Click on Table Actions in the detailed report to export your data as:

CSV: For analysis in spreadsheet applications

JSON: For technical integrations or custom reporting tools

Column Customization: Adjust which metrics are displayed in your report to focus on the data most relevant to your needs.

Filtering: Use the Add Filter option to narrow down your view to specific offers or campaigns.

A Real-Life Example

Let's say you're running a hair care quiz promotion:

You open the Offer Report for the last three weeks
In the summary, you see your "Completed Hair Quiz" offer has:
- 6,599 impressions
- 6,663 clicks
- A 100.97% CTR (which may indicate tracking discrepancies)
- No conversions recorded

Based on this data, you might: