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Overview: What is the Offer Report?
The Offer Report in the Everflow Advertiser Platform gives you a direct view of how your campaigns are performing. As an Advertiser (or Brand), you have access to essential performance metrics without needing to request reports from your agency or network.
What Can You Do with the Offer Report?
- See how each of your campaigns is performing
- Track key metrics like impressions, clicks, and conversions
- Monitor your campaign costs and revenue
- Export data for your own reporting and analysis
- View performance trends through visual graphs
How to Use the Offer Report
Log in to your Advertiser Platform account
Click on the
Reporting
option in the left navigation menu
Select
Offer
from the list of reports
Choose your date range using the calendar
at the top (e.g., 03/01/2025 - 03/21/2025)
Apply any filters to focus on specific offers using the
Add Filter
option
Click
Run Report
to generate your data
Exploring Your Report
View Summary Statistics
At the top of your report, you'll see a summary section with key metrics including:
- Impressions
- CPM (Cost Per Thousand Impressions)
- Clicks and Unique Clicks
- CV (Conversions)
- Event completions
- EVR (Event Value Rate)
- CVR (Conversion Rate)
- CPC (Cost Per Click)
- Cost
- Gross Sales
Performance Graph
Click on the "Performance Graph" section to visualize your data over time, helping you identify trends and patterns.
Detailed Report
Below the summary, you'll find a detailed breakdown of each offer's performance with all relevant metrics displayed in columns.
Advanced Features
Export Options: Click on
Table Actions
in the detailed report to export your data as:
CSV: For analysis in spreadsheet applications
JSON: For technical integrations or custom reporting tools
Column Customization: Adjust which metrics are displayed in your report to focus on the data most relevant to your needs.
Filtering: Use the
Add Filter
option to narrow down your view to specific offers or campaigns.
A Real-Life Example
Let's say you're running a hair care quiz promotion:
- You open the Offer Report for the last three weeks
- In the summary, you see your "Completed Hair Quiz" offer has:
- 6,599 impressions
- 6,663 clicks
- A 100.97% CTR (which may indicate tracking discrepancies)
- No conversions recorded
Based on this data, you might:
- Export the report to discuss with your agency
- Request investigation into the tracking discrepancy
- Ask about conversion tracking setup
- Check the Performance Graph to see if engagement varies by date
Pro Tip!
Check your Offer Report weekly to stay informed on campaign performance
Compare performance across different date ranges
Look for offers with high click amounts but low conversion rates to identify potential funnel issues
Export data regularly for your own records and deeper analysis
Share insights with your agency/network to collaborate on optimization strategies
