Overview

As an Advertiser on Everflow, you have access to powerful reporting and analytics tools designed to give you full visibility into your marketing campaigns' performance. These tools help you track how your Offers are performing across different channels.

The purpose of Everflow's reporting suite is to provide you with a comprehensive view of your marketing data in formats that are meaningful and actionable for your business.

Why Reporting & Analytics Matter For Advertisers

For Advertisers, data-driven decision making is critical to marketing success.

With Everflow, you can:

• Measure Campaign ROI: Track which of your Offers perform best
• Make Data-Driven Decisions: Use real-time insights to adjust campaigns, creatives, and bidding strategies on the fly.
• Streamline Campaign Management: Save time with automated reporting and focus more on scaling successful campaigns.

How Reporting and Analytics Are Different

In your Advertiser Platform, both Reporting and Analytics sections provide valuable insights, but they serve different purposes:

Reporting

Reporting offers pre-configured views for quick performance assessment:

• View overall performance metrics for your Offers
• Track important KPIs like Clicks, Conversions, and Cost
• Generate scheduled reports for regular performance reviews
• Export data for further analysis in external tools

Analytics: Deep Insights and Visual Data

Analytics provides more sophisticated data exploration capabilities:

• Build custom reports with Flex Reports to match your specific business questions
• Examine relationships between different data points with Dynamic Nested reports
• Compare performance across different timeframes with the Variance Report

Think of Reporting as showing you what happened with your campaigns, while Analytics helps you understand why it happened and what actions to take next.

Using Your Data To Maximize Campaign Performance

As an Advertiser, here's how you can leverage Everflow's reporting tools to drive better results:

Your Advertiser Platform gives you all the tools you need to transform raw data into strategic insights that drive business growth.