Google Ads Integration For Partners

UNDERSTANDING THE BASICS

Learn how to connect your Google Ads campaigns with Everflow for better tracking and optimization of conversions and events.

Overview

Transform your Google Ads campaigns from good to exceptional with our powerful integration. By connecting your Google Ads account directly to Everflow, you'll unlock a whole new level of tracking precision and optimization capability that delivers real results.

Partners using this integration have achieved up to 91% more quality leads with only a 9% increase in ad spend - proof that better data leads to smarter decisions. Whether you're looking to maximize conversions, reduce wasted spend, or gain deeper insights into your campaign performance, this seamless connection between platforms gives you the tools to make it happen. Say goodbye to guesswork and hello to data-driven advertising that truly performs.

Real Results

Partners have seen up to 91% more quality leads
Only 9% increase in ad spend needed
Proven success across multiple verticals

What This Integration Does

This integration helps you:

Connect your Google Ads account directly to Everflow
Send click data from Google Ads to your Everflow dashboard
Pass conversion and event data back to Google Ads for better optimization

Prerequisites for Google Ads Integration

Before starting the setup, make sure you have:

Prerequisite

Description

Required Accounts

An active Everflow Partner account

A Google Ads account with admin access

Technical Requirements

Direct Linking must be enabled for your tracking

Access to modify tracking templates in Google Ads

Permission to create/modify conversion actions in Google Ads

You can send Offer Events to Google Ads - we recommend using offers that have Events set up

Step-by-Step Setup Guide

Connect Your Account

Go to Company Settings - Integrations > Media Buying > Google Ads

Click Connect Integration

Sign into your Google account

Click Allow to authorize the connection

Configure Your Integration

After connecting, you'll need to complete four setup sections:

General Settings

Enter a name for your connection

Add your Google Ads Manager ID

Add your Google Ads Customer ID

Account Settings

While optional, these settings are important for tracking

Technically, this section is optional, but it is required in order to receive the gclid in a particular sub-parameter, which ultimately allows us to associate a click with its future conversion in Google Ads. If you are choosing not to use it, select Deny.

By selecting Allow, the default Google Ads tracking template will be updated to pass the necessary parameters for Google Ads and Everflow to connect on every click.

In the Map Default Tracking Parameters section, you will select the parameters used to receive data points from Google Ads.

There are two tracking template levels:

Account level - uses your Default Offer

Campaign level - configured in the next step

Campaign Settings (Optional)

Customize campaign-level setups in Google Ads

Set specific tracking templates for campaigns

If not enabled, account-level settings will apply (the ones from the previous step)

Conversions (Recommended)

This section is optional but strongly recommended for optimization purposes. If you choose to complete your integration without adding a Conversion, leave the fields blank and click Save.

This section allows for mapping multiple Events within your configuration. Since "campaigns" and "conversion actions" are two totally separate concepts in Google Ads, this section allows us to specify which conversion actions are sent back to Everflow. This section does not affect your tracking templates, whereas the Campaign Settings (previous section) do affect your tracking templates.

For a bit more clarity, you can think of a "Conversion Action" in Google Ads as GADs' version of the combination of an Everflow Offer Event. We need to map GADs' version to Everflow if we want to track it. Whatever mapping configuration you select here will send postbacks to Google Ads.

Map multiple Events within your setup

Connect Google Ads Conversion Actions to your Everflow Events

To add a conversion mapping configuration, click Conversion Mapping.

For each conversion mapping:

Pick the Google Ads Conversion Action

Select your Everflow Offer

Choose which Everflow Event to track

Advanced Features: Traffic Rules

Advanced media buyers can use Apply Traffic Rules to have further control over their Conversion Actions and the Values they are passing to them.

For example, you can choose to not fire a Conversion Action whenever there is a Hotmail.com or Yahoo.com email.
You could also fire a different Conversion Action whenever the tracked amount for an Event is more than $500.

Click Save

Every time the selected Event is tracked in Everflow, it will fire into Google Ads using either the default conversion value inside of Google Ads or a custom value by using the Override Linked Event Value toggle setting.