What is Everflow?

Everflow is a performance marketing platform that connects you—the Advertiser—with Partners who promote your products and services.

As a comprehensive tracking and analytics solution, Everflow helps you manage your affiliate marketing campaigns, track conversions, and optimize your return on investment.

Understanding Your Role as an Advertiser

In Everflow terminology, an Advertiser (also called a Brand) is the company that owns the Offer and pays Partners for successful Conversions.

For example:

• If you're Nike promoting Jordan Shoes, you are the Advertiser
• If you're King.com promoting the Candy Crush app, you are the Advertiser

As an Advertiser, you create campaigns (Offers) that Partners promote through their marketing channels, and you pay them when these promotions result in successful conversions.

Why You Need the Advertiser Platform

The Everflow Advertiser Platform gives you visibility and control over your performance marketing campaigns:

• Real-time tracking: Monitor clicks, conversions, and costs as they happen
• Performance analysis: Understand which partners and campaigns deliver the best results
• Cost management: Track your spending and ensure you're getting value for money
• Partner oversight: See how your promotional partners are performing

If you work with an agency that manages your campaigns and has an Everflow account, the Advertiser Platform gives you direct access to your campaign data without having to request reports from your agency.

Key Features of the Advertiser Platform

Campaign Performance Dashboard

When you log in, you'll see your Dashboard displaying today's key metrics:

• Clicks: How many people clicked on your Offers
• Conversions: Completed actions that generate value for your business
• Cost: What you've spent on successful conversions
• CVR (Conversion Rate): Percentage of clicks resulting in conversions
• Events: Additional trackable actions in your conversion funnel
• Revenue metrics: Track your return on investment

Offer Management

Review the offers being promoted on your behalf:

• See which products or services are being advertised
• Monitor performance metrics for each Offer
• Access creative materials being used by your Partners
• Review targeting settings to ensure proper audience reach

Comprehensive Reporting

Access detailed reports to understand your campaign performance:

• Offer Reports: See how individual offers are performing
• Daily Reports: Track day-by-day progress
• Conversion Reports: Analyze the specific actions being completed
• Custom Analytics: Create specialized reports for deeper insights

Partner Visibility

Understand how your promotional partners are performing:

• See which Partners drive the most traffic and conversions
• Analyze Partner performance across different Offers
• Review geographical and device-based performance metrics

Working with an Agency

If you work with a marketing agency that manages your campaigns, the Advertiser Platform allows you to:

• Get direct visibility into campaign performance without waiting for agency reports
• Verify that your marketing budget is being spent effectively
• Access historical data to track long-term performance trends
• Maintain ownership of your performance data even if you change agencies

Getting Started

1. Log in to your account using the credentials to the Advertiser Platform
2. Explore your Dashboard to get familiar with your current performance metrics
3. Review your active Offers to understand what's being promoted
4. Check out the reporting tools to analyze your campaign performance
5. Set up notification preferences to stay informed about important changes

Remember, while the Advertiser Platform gives you visibility into your campaigns, most campaign setup and management is typically handled by your account manager or agency.

The platform is primarily designed to give you transparency and insights into your performance marketing efforts.

Support Resources

If you need assistance with your Advertiser Platform:

• Reach out to your Agency Partner (if you have it)
• Check the Resources section for guides and tutorials
• Contact Everflow support for technical assistance

Welcome to Everflow—your partner in performance marketing success!