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Core Terms For Partners

UNDERSTANDING THE BASICS

Core Terms For Partners

Learn how Everflow's key components work together to help you succeed as a Partner, from understanding Offers and Advertisers to tracking your Conversions and Payouts.

Overview

To make the most money as a Partner, it helps to understand how all the pieces of Everflow fit together.

Let's break down the key parts that will matter to you and your business.

The Main Players

Term

Description

Partners (That's You!)

As a Partner (also called an Affiliate or Influencer), you're the one connecting great products with the right audience. You might be:

A content creator sharing products you love

An influencer with a dedicated following

Someone running ads on Meta, Google, or TikTok

There are also Partners who are Publishers or:

Websites featuring relevant products

Email marketers

Coupon / deals site

Advertisers

These are the brands paying you to promote their products. For example:

Spotify when you promote Premium subscriptions

Airbnb when you drive new host sign-ups

DoorDash when you share delivery deals

Any brand that wants to reach more customers

Offers

Think of offers as the specific campaigns you can promote. Each offer is a unique opportunity to earn money. Some examples:

DoorDash's "$5 off on $20 order"

HelloFresh's meal subscription promotion

A local store's "40% off Mother's Day bouquets"

Understanding Events

Base Conversion Events

This is how you get paid! Each offer has a main goal called a Base Conversion Event, like:

Someone buys a product
A user subscribes to a service
Someone downloads an app
A customer completes a sign-up

Additional Conversion Events

Some offers track extra actions that might earn you more money or help you understand how well your promotions work:

Newsletter sign-ups
Account creation
Tutorial completion
Premium upgrades

It’s up to the Advertiser to give you access to these Events. Some of them are meant mostly to optimize user flows. So they may not be relevant to you and your promotional efforts. Besides, your Payouts are most likely to be based on the Base Conversion Event anyway.

How It All Works Together

Advertisers create Offers you can promote
You choose Offers that match your audience
You get unique tracking links for each Offer or use Coupon Codes / QR Codes
You share these links (assets) with your audience
Everflow tracks when your audience takes action and attributes a successful conversion to you, a Partner
You earn money (Payout) when Conversions happen

Pro Tip!

Different Advertisers might track different things. Some might pay you just for sales / app installs / etc. (Conversions), while others might reward you for multiple steps (like sign-up, first purchase, and subscription). Always check what actions earn you money in each Offer!

Next Steps

Now that you understand the building blocks:

Browse available Offers in your Partner Platform
Check the Conversion Events for each Offer
Pick Offers that match your audience
Start promoting and tracking your success

Good To Remember

Your success comes from matching the right Offers with the right audience. Use Everflow's reporting to see what works best and focus your efforts there!

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