# Everflow Help Desk

> Published help desk articles for Everflow customers and collaborators. 430 articles, generated 2026-06-26.

## Customer Articles

- [24metrics & Clickshield Integrations](https://helpdesk.everflow.io/customer/24metrics-clickshield-integrations): This article explains how to set up the 24metrics and Clickshield integrations in Everflow for monitoring click and conversion quality and preventing fraud. You will learn to enable 24metrics at various levels and understand Clickshield's additional fraud detection.
- [29 Next Integration](https://helpdesk.everflow.io/customer/29-next-integration): This article provides a step-by-step guide to integrating 29 Next with Everflow, covering click tracking parameters and server-to-server conversion reporting. You will learn how to set up a seamless data flow to accurately measure Offer performance and compensate partners.
- [5 Essential Features For Running Email Campaigns](https://helpdesk.everflow.io/customer/5-essential-features-for-running-email-campaigns): This guide covers five critical technical approaches for optimizing email campaign infrastructure and improving results in Everflow. Readers will learn about features like Managed Proxy Service (MPS) and other strategies to enhance email campaign performance and prevent issues.
- [A Guide To Price Per Product (PPP)](https://helpdesk.everflow.io/customer/how-to-set-up-price-per-product): This guide explains how to set up Price Per Product (PPP) in Everflow to track and reward partners based on individual product SKUs within an order. You will learn how to define payouts for each item and gain SKU-level reporting, noting its compatibility requirements.
- [Accessing & Editing S2S Postback URLs](https://helpdesk.everflow.io/customer/accessing-editing-s2s-postback-urls): Understand that Server-to-Server (S2S) postbacks are a reliable method for conversion tracking in Everflow, as they do not rely on cookies or JavaScript. This article explains how to access and edit S2S postback URLs to configure conversion details.
- [ActiveProspect / LeadConduit Integration](https://helpdesk.everflow.io/customer/activeprospect-leadconduit-integration): This article explains how to integrate ActiveProspect/LeadConduit with Everflow to track lead source performance. You will learn how to set up conversion tracking by passing the transaction_id value to your Everflow postback URL, including adding an Everflow Recipient step in LeadConduit and mapping necessary parameters.
- [Adding Connections As A Marketplace Advertiser](https://helpdesk.everflow.io/customer/adding-connections-as-a-marketplace-advertiser): This article outlines the process for Marketplace advertisers to add new partner connections. Readers will learn how to discover potential partners, send invitations, configure account setups, and manage offer visibility.
- [Adding Connections As A Marketplace Partner](https://helpdesk.everflow.io/customer/adding-connections-as-a-marketplace-partner): Learn how to find and add new Advertiser connections as a Marketplace Partner. This guide covers using dashboard integrations, the Advertiser Discovery feature, and the step-by-step application process to build strong partnerships.
- [Adding Conversions In The Platform](https://helpdesk.everflow.io/customer/adding-conversions-in-the-platform): Learn how to manually add up to 50 conversions and events directly within the Everflow platform interface. This article explains how to add conversions with or without transaction IDs, and how to bulk add or edit multiple conversions.
- [Adjust Direct Integration](https://helpdesk.everflow.io/customer/adjust-direct-integration): This guide outlines how to connect your Adjust account directly to Everflow to bring mobile app performance data into a unified reporting dashboard. Users will learn to set up the integration, map Adjust campaigns to Everflow offers, and track partners without Everflow links.
- [Adjust Integration](https://helpdesk.everflow.io/customer/adjust-integration): Integrate Everflow with Adjust for mobile app attribution by generating your tracking link and postback setup through Adjust's Partner page. You will need to obtain specific Adjust link and event token information from your Advertiser. This guide explains how to prepare your Everflow Postback URL for accurate conversion tracking.
- [Advertiser Dashboard Customization](https://helpdesk.everflow.io/customer/advertiser-dashboard-customization): Learn how to customize your Advertiser dashboard to create a branded experience, highlight important metrics, and improve user experience. This article provides steps to access and configure dashboard settings for your Advertisers.
- [Advertiser Default Notifications](https://helpdesk.everflow.io/customer/advertiser-default-notifications): This article explains how Core Platform users can configure default notification settings for new Advertiser accounts in Everflow. You will learn to pre-configure how Advertisers receive important communications, ensuring consistent and efficient information sharing for future accounts.
- [Advertiser Discovery For Marketplace Partners](https://helpdesk.everflow.io/customer/advertiser-discovery-for-marketplace-partners): Learn how to use the Advertiser Discovery feature in the Everflow Marketplace to find ideal Advertiser matches. This guide explains how to leverage search tools, filters, and recommendations to expand your promotional opportunities.
- [Advertiser Feeds](https://helpdesk.everflow.io/customer/advertiser-feeds): Learn about Everflow's Advertiser Feeds feature, which allows you to add and customize integrations with demand partners. This feature enables you to pull in offers from your Advertisers directly via API, streamlining your campaign setup.
- [Advertiser Postback Report](https://helpdesk.everflow.io/customer/advertiser-postback-report): The Advertiser Postback Report logs the status of conversions sent from your Advertisers to Everflow, indicating which conversions were successfully recorded or rejected. You can use this report to monitor the accuracy of conversion data received from advertisers.
- [Advertiser Report](https://helpdesk.everflow.io/customer/advertiser-report): The Advertiser Report helps agencies and networks track the performance of campaigns for multiple brands, broken down by offers. You will learn how to monitor which advertisers' offers are performing best and how much is being paid to partners for each brand.
- [Advertiser Setup](https://helpdesk.everflow.io/customer/advertiser-setup): This guide provides a comprehensive introduction to setting up and managing Advertisers within Everflow, from initial creation to building custom dashboards. You will learn the foundational steps for integrating Brands that own Offers and pay Partners.
- [Amazon Integration Through Costingtons To Everflow](https://helpdesk.everflow.io/customer/amazon-integration-through-costingtons-to-everflow): Discover how to integrate your Amazon sales data with Everflow through Costingtons for enhanced tracking and optimization. This integration enables automatic, real-time synchronization of sales data and provides comprehensive insights into Amazon affiliate performance.
- [Anura Integration](https://helpdesk.everflow.io/customer/anura-integration): This article guides you through setting up the Anura integration in Everflow to protect campaigns from fraudulent clicks and conversions. You will learn how to enable Anura across multiple offers and manage traffic flagged as invalid.
- [AppsFlyer Direct Integration](https://helpdesk.everflow.io/customer/appsflyer-direct-integration): Integrate Everflow directly with AppsFlyer to sync all conversion and event data from your AppsFlyer Network or Agency accounts. This direct integration allows you to map every AppsFlyer event to corresponding Everflow Offer events and track partners without complex postback setups. You will gain comprehensive insights into your mobile app performance data within Everflow.
- [AppsFlyer Integration (Server-to-Server)](https://helpdesk.everflow.io/customer/appsflyer-legacy-integration): Set up a server-to-server (S2S) integration between an Advertiser's AppsFlyer account and Everflow for conversion tracking. You will learn how to locate Everflow in the AppsFlyer Partner Marketplace, activate the integration, and enter your Everflow Domain Placeholder and Aid. Note that the direct AppsFlyer integration is recommended for comprehensive data.
- [Awin Integration](https://helpdesk.everflow.io/customer/awin-integration): This guide provides instructions on how to track Awin conversions within Everflow. Readers will learn how to set up Everflow Offers, configure tracking links, and adjust postback URLs to pass transaction data from Awin to Everflow.
- [Best Practices For Employee Security](https://helpdesk.everflow.io/customer/best-practices-for-employee-security): Discover best practices for enhancing employee security within Everflow. This article outlines core security features such as password requirements and provides guidance on creating and managing strong, Everflow-specific passwords to protect your data.
- [BigCommerce Integration](https://helpdesk.everflow.io/customer/bigcommerce-integration): This article details how to integrate your BigCommerce store with Everflow for comprehensive order tracking. You will learn to add Everflow's click tracking script to all pages and a conversion script to the order confirmation page in your BigCommerce store. This setup allows you to track both clicks and conversions from your BigCommerce store within Everflow.
- [Branch Integration](https://helpdesk.everflow.io/customer/branch-integration): Integrate Everflow with Branch for mobile app attribution and deep linking. You will learn how to connect your Everflow account within Branch's Partner Management by providing your conversion domain and Network ID. The guide then explains how to create a tracking link in Branch and implement it in your Everflow Offer.
- [Building Your Marketplace Advertiser Presence](https://helpdesk.everflow.io/customer/building-your-marketplace-advertiser-presence): This guide provides an overview of how Advertisers can establish and enhance their presence in the Everflow Marketplace. You will learn how to set up your profile, discover suitable Partners, and effectively manage your relationships to promote products or services.
- [Building Your Marketplace Partner Presence](https://helpdesk.everflow.io/customer/building-your-marketplace-partner-presence): This article series guides Partners on leveraging the Everflow Marketplace to find Advertisers, build a strong profile, and make connections. You will learn how the Marketplace matching system works and how to maximize your presence to expand promotional opportunities and drive revenue growth.
- [BuyGoods Integration](https://helpdesk.everflow.io/customer/buygoods-integration): This article explains how to integrate BuyGoods campaigns with Everflow to track affiliate traffic and performance. You will learn to generate BuyGoods affiliate links and configure Everflow to track conversions by appending the Everflow transaction ID. This enables granular reporting on your BuyGoods offer performance.
- [Cap Threshold Notifications](https://helpdesk.everflow.io/customer/cap-threshold-notifications): This article explains how to customize the cap threshold percentage for notifications in Everflow. You will learn where to adjust this setting to receive alerts when an offer's cap reaches a specific percentage of its limit.
- [Checking Accounting Sync Status in Everflow Pay](https://helpdesk.everflow.io/customer/checking-accounting-sync-status-everflow-pay): Learn how to monitor the health and sync status of your Everflow Pay accounting integration using the Dashboard card, Integration Overview page, and Manage Payments page. You will understand what each status indicator means and where to find detailed information if issues arise.
- [Choosing A Click Tracking Type (Redirect vs Direct)](https://helpdesk.everflow.io/customer/choosing-a-click-tracking-type-redirect-vs-direct): Learn about the two main click tracking types in Everflow: Redirect Linking and Direct Linking. This article helps you choose the appropriate linking method for your offers, impacting user redirection, tracking accuracy, and ad network compliance.
- [Choosing Between First Touch & Last Touch Attribution](https://helpdesk.everflow.io/customer/choosing-between-first-touch-last-touch-attribution): This article compares First Touch and Last Touch attribution methods available for Everflow Offers. You will learn how each method attributes conversions to a Partner and when to choose one over the other, specifically when using Javascript SDK or HTML Pixel conversion methods.
- [Click & Conversion Tracking With Google Tag Manager](https://helpdesk.everflow.io/customer/click-conversion-tracking-with-google-tag-manager): This article explains how to implement Everflow's Javascript SDK for click and conversion tracking using Google Tag Manager (GTM). You will learn to deploy tracking scripts for click tracking on landing pages, conversion tracking on confirmation pages, and custom event tracking throughout the customer journey. This provides centralized and flexible tracking management without direct code modification.
- [Click Report](https://helpdesk.everflow.io/customer/click-report): The Click Report provides a detailed view of every click on your offers. You will learn how to use this report to validate traffic quality, troubleshoot tracking issues, and gain insights into user engagement.
- [Click To Conversion Time Report](https://helpdesk.everflow.io/customer/click-to-conversion-time-report): The Click to Conversion Time Report analyzes the duration between clicks and conversions for your offers. You will learn how to use this report to understand user behavior, identify potential fraud, and view conversion times broken down by intervals, offers, and partners.
- [ClickBank Integration](https://helpdesk.everflow.io/customer/clickbank-integration): This article provides a step-by-step guide to integrating ClickBank with Everflow to track conversions. You will learn how to locate your ClickBank Secret Key, add it to Everflow, and configure the Instant Notification URL in ClickBank. This setup allows Everflow to receive and record conversion data from your ClickBank sales.
- [ClickFunnels Integration](https://helpdesk.everflow.io/customer/clickfunnels-integration): This article explains how to integrate the original version of ClickFunnels with Everflow to pass lead and sale data, including sale amount and customer email. You will learn to set up Advertiser-level events in Everflow and configure your Everflow offer to track these conversions from ClickFunnels. This enables detailed tracking of your ClickFunnels funnel performance.
- [Clickless Conversion Tracking](https://helpdesk.everflow.io/customer/clickless-conversion-tracking): Understand clickless conversion tracking, which allows you to record conversions in Everflow without an initial click or transaction ID. Learn when to use this method for scenarios like coupon codes, phone calls, or API integrations, and how it uses static identifiers for attribution.
- [ClickMagick Postback Setup Guide](https://helpdesk.everflow.io/customer/clickmagick-postback-setup-guide): This guide explains how to set up conversion tracking between ClickMagick and Everflow using server-to-server postbacks. You will learn the specific steps for both advertiser and affiliate use cases to ensure accurate conversion data exchange.
- [Clicks Error Code Reference Guide](https://helpdesk.everflow.io/customer/clicks-error-code-reference-guide): Refer to Everflow's Clicks Error Code Reference Guide to understand why clicks might be failing. This guide lists various error codes, messages, and definitions, helping you diagnose issues related to offer targeting, caps, or blocked traffic.
- [Cohort Report](https://helpdesk.everflow.io/customer/cohort-report): The Cohort Report helps you understand the time it takes for users to convert after clicking an ad, providing day-by-day breakdowns of conversion timing. You can use this information to make smarter decisions about campaign testing, budget allocation, and traffic management.
- [Commission Junction (CJ Affiliate) Integration](https://helpdesk.everflow.io/customer/commission-junction-cj-affiliate-integration): This article describes the integration between Everflow and Commission Junction (CJ Affiliate) for syncing transaction data. You will learn how Everflow fetches sales data from your CJ account and creates matching conversions for Everflow-tracked campaigns. This integration enables reporting on CJ transaction activity, though it is limited to Base Conversion Events and does not support direct linking.
- [Common Domain Issues & Solutions](https://helpdesk.everflow.io/customer/common-domain-issues-solutions): This guide explains common domain issues that impact campaigns and provides solutions based on domain management type (fully-managed, co-managed, self-managed). Readers will learn how to diagnose and resolve problems like "Domain Verification Required" to prevent lost conversions.
- [Comparing Anti-Fraud Integrations](https://helpdesk.everflow.io/customer/comparing-anti-fraud-integrations): This article provides a comparison of Everflow's anti-fraud integrations, including Anura and IP Quality Score. You will learn about their capabilities in detecting click and conversion fraud, reporting details, and how Everflow rejects fraudulent clicks.
- [Complete Guide To Creating An Essential Offer](https://helpdesk.everflow.io/customer/complete-guide-to-creating-an-essential-offer): This comprehensive guide outlines the essential steps for setting up a new Offer in Everflow, making the process simple and straightforward. Readers will learn how to configure general settings, offer controls, and revenue/payout structures.
- [Complete Guide To Offer Traffic Optimization](https://helpdesk.everflow.io/customer/complete-guide-to-offer-traffic-optimization): This comprehensive guide provides a structured approach to mastering offer traffic optimization techniques within Everflow. You will learn how to effectively use Smart Links, Fail Traffic, and Forwarding Rules to ensure the right clicks reach the right offers and maximize affiliate marketing success.
- [Connecting Your Accounting Software To Everflow Pay](https://helpdesk.everflow.io/customer/connecting-accounting-software-to-everflow-pay): This guide provides instructions on how to connect your accounting software, such as QuickBooks, NetSuite, or Xero, to Everflow Pay. You will learn the steps required to establish this integration and enable automated financial data synchronization.
- [Conversion Report](https://helpdesk.everflow.io/customer/conversion-report): The Conversion Report helps you validate the quality of completed actions by showing the status of each conversion (Approved, Invalid, Pending, Rejected) and associated error messages. You will learn how to track valid sales, identify fraud patterns, and ensure payments are made for genuine conversions.
- [Conversions Error Code Reference Guide](https://helpdesk.everflow.io/customer/conversions-error-code-reference-guide): Diagnose and resolve conversion tracking issues using Everflow's Conversions Error Code Reference Guide. This resource provides an error code lookup, troubleshooting flowchart, and diagnostic generator to help you quickly identify causes and implement fixes for conversion errors.
- [Creating & Managing Communication Hub Audiences](https://helpdesk.everflow.io/customer/creating-managing-communication-hub-audiences): Learn how to create and manage targeted audiences within the Communication Hub to ensure your messages reach the right recipients. This guide explains how to define audience groups, set specific rules, and reuse saved audiences for efficient communication.
- [Creating & Managing Email Templates In Communication Hub](https://helpdesk.everflow.io/customer/creating-managing-email-templates-in-communication-hub): Understand how to create and manage email templates within Everflow's Communication Hub. This article explains how templates help you send consistent messages efficiently without needing to start from scratch for each communication. You will learn to leverage templates for streamlined partner communication.
- [Creating Advertiser Specific Partner Sign Up Links](https://helpdesk.everflow.io/customer/creating-advertiser-specific-partner-sign-up-links): This article explains how to create unique, branded Partner sign-up links tailored to specific Advertisers. You will learn to collect relevant information, control which Offers Partners can see, and streamline the onboarding process for individual Advertiser programs.
- [Creating General & Offer Messages](https://helpdesk.everflow.io/customer/creating-general-offer-messages): Learn how to compose and send both general and offer-specific messages using the Communication Hub. This article guides you through creating personalized emails for Partners, Network Team, and Advertisers, including the use of macros and themes.
- [Cross Site Tracking](https://helpdesk.everflow.io/customer/cross-site-tracking): This article explains the challenges of cross-site tracking with Everflow's JavaScript SDK when EF.click() and EF.conversion() run on different domains. You will learn why click IDs are not automatically tracked across domains and how to manually pass the click ID to ensure proper attribution.
- [Currency Configuration](https://helpdesk.everflow.io/customer/currency-configuration): Learn how to configure currency settings in Everflow at three distinct levels: User Account, Offer, and Configuration. This article explains how these settings impact your dashboard view, conversion-level reporting, and invoice currency.
- [Custom Reporting Metrics](https://helpdesk.everflow.io/customer/custom-reporting-metrics): Learn how to create, view, and add custom reporting metrics to your Everflow reports. This guide explains how to define specific performance formulas to align your reports with your unique business goals and KPIs.
- [Customer Value](https://helpdesk.everflow.io/customer/customer-value): Learn about Everflow's Customer Value feature, which enables tracking the entire lifetime value of individual customers beyond single conversions. You will understand how to track user behavior across multiple events, offers, and partners to identify and reward high-value users.
- [Customize The Appearance & Brand Your Instance](https://helpdesk.everflow.io/customer/customize-the-appearance-brand-your-instance): This article shows you how to brand your Everflow instance by customizing its appearance. You will learn to update your logo, favicon, and color scheme, and configure tracking, conversion, and portal domains to match your business style.
- [Customizing Your Advertiser Signup Process](https://helpdesk.everflow.io/customer/customizing-your-advertiser-signup-process): Understand the benefits and steps for customizing your Advertiser signup form to create a professional onboarding experience and collect essential information. This guide helps you configure the form to meet your specific data and compliance requirements.
- [Daily Report](https://helpdesk.everflow.io/customer/daily-report): The Daily Report in Everflow provides a day-by-day view of your marketing performance. You will learn how to access, filter, and interpret daily performance metrics to spot trends and make informed decisions.
- [Data Supplement](https://helpdesk.everflow.io/customer/data-supplement): Discover Data Supplements, an Everflow reporting mechanism for adding aggregated performance data from external platforms. You will learn how to incorporate summary data into your Everflow reports without click or conversion-level tracking.
- [Databowl Integration](https://helpdesk.everflow.io/customer/databowl-integration): This article describes how to integrate Databowl with Everflow to manage lead distribution and tracking for your offers. You will learn how to add a transactionID field in Databowl, ensure the Everflow transaction ID is passed with lead data, and request a custom webhook from Databowl support for seamless integration.
- [Deep Linking](https://helpdesk.everflow.io/customer/deep-linking): Learn how to enable and use Deep Links in Everflow, allowing partners to direct traffic to various landing pages without needing multiple offer URLs. This guide explains how to activate deep linking for individual or multiple offers and create compatible tracking links.
- [Default Billing Settings For Advertisers](https://helpdesk.everflow.io/customer/default-billing-settings-for-advertisers): This article explains how to configure default billing settings for Advertisers in Everflow. You will learn to streamline invoice generation and ensure consistency in billing documentation for new Advertiser accounts.
- [Default Billing Settings For Partners](https://helpdesk.everflow.io/customer/default-billing-settings-for-partners): Learn how to configure default billing settings for partners in Everflow. This helps streamline financial management for manually added partners and ensures consistent payment methods. You will also find instructions on applying these settings to partners who sign up through your public form.
- [DigiStore24 Integration](https://helpdesk.everflow.io/customer/digistore24-integration): Learn how to integrate DigiStore24 with Everflow to enable accurate server-to-server conversion tracking. This guide provides steps for configuring your Everflow offer and setting up the DigiStore24 postback.
- [Dimensional Report](https://helpdesk.everflow.io/customer/dimensional-report): The Dimensional Report offers a comprehensive view of your performance across multiple dimensions simultaneously. You can choose which dimensions and metrics are most relevant to your analysis, enabling you to understand how various factors interact within your campaigns.
- [Direct Linking Between Two Everflow Networks](https://helpdesk.everflow.io/customer/direct-linking-between-two-everflow-networks): Learn how to set up direct linking between two separate Everflow networks using the JavaScript SDK. This guide provides step-by-step instructions for configuring tracking parameters, implementing click and conversion scripts, and establishing proper attribution for accurate tracking and partner payments.
- [Do You Know Your Platform(s)?](https://helpdesk.everflow.io/customer/do-you-know-your-platform-s): Understand the different Everflow platforms designed for various user roles, such as administrators, partners, and advertisers. This article clarifies the purpose and key functionalities of the Core Platform and how it integrates with other specialized dashboards.
- [Domain Assignment Hierarchy](https://helpdesk.everflow.io/customer/domain-assignment-hierarchy): This article explains the priority hierarchy Everflow uses for domain assignments when generating tracking links. Understand how assignments at the Partner + Offer, Partner, and Global levels interact and override each other to effectively manage your tracking infrastructure.
- [Domain Management Options](https://helpdesk.everflow.io/customer/domain-management-options): This article describes the three domain management options available in Everflow: Fully Managed, Shared Responsibilities, and Self-Managed. Learn what each option entails regarding purchasing, maintenance, and technical setup, so you can choose the one that best suits your needs.
- [Domain Registration and Setup Process](https://helpdesk.everflow.io/customer/domain-registration-and-setup-process): This article outlines the process for registering domains purchased by Everflow and how to view them in Traffic Health. It emphasizes the importance of proper registration and current contact information to prevent downtime, ensuring your tracking and conversion domains are correctly set up.
- [Domain Reporting](https://helpdesk.everflow.io/customer/domain-reporting): Learn how to use Traffic Health Usage Analytics and other reporting tools to monitor domain performance. This article details key metrics like clicks, conversions, revenue, payouts, and partner/offer usage to help optimize campaigns and identify issues.
- [Dynamic Nested Report](https://helpdesk.everflow.io/customer/dynamic-nested-report): The Dynamic Nested Report allows you to analyze performance across different combinations of dimensions by organizing data in parent-child relationships. You can mix and match any two data points to create flexible reports, such as breaking down country performance by partner.
- [Ecwid Integration](https://helpdesk.everflow.io/customer/ecwid-integration): This article explains how to integrate Ecwid with Everflow by placing two specific code snippets into your Ecwid account, requiring a premium Ecwid plan. You will learn to prepare Everflow data, including your Tracking Domain and Advertiser ID, and correctly insert them into Ecwid for conversion tracking.
- [Email Address Attribution](https://helpdesk.everflow.io/customer/email-address-attribution): Discover Email Address Attribution, which allows you to track and associate email addresses with Partners for managing performance. This article explains how Everflow attributes future conversions based on email addresses using either First Partner or Last Partner attribution models.
- [Empowering Your Partners with API Access](https://helpdesk.everflow.io/customer/empowering-your-partners-with-api-access): Learn how to empower your partners by issuing Affiliate API keys, granting them direct programmatic access to their reporting, postbacks, offers, and account data. This article explains the benefits of self-serve access, reducing manual requests for your team. You will understand when to issue API keys, what partners can do with them, and how to create and monitor them.
- [Essential Reports For New Users](https://helpdesk.everflow.io/customer/essential-reports-for-new-users): New Everflow users will learn about the essential reports to understand platform performance, including the Offer Report and Partner Report. You will discover how to access these reports and use them to find top-performing offers and partners.
- [Event Report](https://helpdesk.everflow.io/customer/event-report): The Event Report enables tracking and analysis of additional user actions, or "Events," beyond the initial base conversion. You will learn how to monitor various events that occur before, during, or after a conversion to gain deeper insights into user behavior.
- [Everflow Academy & Certification](https://helpdesk.everflow.io/customer/everflow-academy-certification): Explore the Everflow Academy, a learning platform designed to help users master the Everflow platform. This guide provides an overview of the Academy, details what you will learn through certifications like Platform Fundamentals, and explains how to enroll.
- [Everflow Metrics Dictionary](https://helpdesk.everflow.io/customer/everflow-metrics-dictionary): This guide defines all key metrics used within the Everflow platform, including various click types and conversion tracking terms. You will understand what each metric means and how to interpret them for better marketing decisions.
- [Everflow Pay Countries Served List](https://helpdesk.everflow.io/customer/everflow-pay-list-of-countries-served): Find a comprehensive list of countries and their supported currencies where Everflow Pay can facilitate payments. This article helps you identify which regions you can pay partners in using Everflow Pay.
- [Everflow Pay Notification Center](https://helpdesk.everflow.io/customer/everflow-pay-notification-center): Explore the Everflow Pay Notification Center, a centralized hub for managing alerts for both payers and payees. You will learn how to access and customize notification preferences for critical payment operations, including deposits, payee information changes, and tax verification issues.
- [Everflow Pay Tax Features & Reporting](https://helpdesk.everflow.io/customer/everflow-pay-tax-features-reporting): Learn about Everflow Pay's automated tax features, including TIN verification and W9 generation, designed to streamline compliance. You will understand how the system automatically verifies tax IDs with the IRS and generates W9 forms for your payees.
- [Everflow Plus](https://helpdesk.everflow.io/customer/everflow-plus): This article describes the benefits of Everflow Plus, an upgrade offering dedicated support and advanced training. Users will learn about features like a dedicated account manager, priority live chat access, and tailored project setup to maximize their Everflow program success.
- [Everflow Server IPs](https://helpdesk.everflow.io/customer/everflow-server-ips): This article provides the complete list of Everflow server IP addresses used for firing server-to-server (S2S) postbacks. Learn why whitelisting these IPs in your advertiser's firewall is crucial to prevent conversion signals from being blocked and ensure accurate tracking.
- [Everflow's Conversion Attribution Priority](https://helpdesk.everflow.io/customer/everflows-conversion-attribution-priority): Understand Everflow's Conversion Attribution Priority, detailing how the platform determines which Partner receives credit for a conversion. You will learn about the available priority types, strategies, and how to configure attribution priority, including the default click-based priority.
- [Examples Of Using Communication Hub](https://helpdesk.everflow.io/customer/examples-of-using-communication-hub): Discover practical examples for crafting effective messages within the Communication Hub for various scenarios and audiences. This guide helps you write clear communications for new offers, team updates, and stakeholder reports.
- [External Identity Provider](https://helpdesk.everflow.io/customer/external-identity-provider): Understand what an External Identity Provider is and how it allows users to log into Everflow using existing accounts from trusted platforms like Google. You will learn about the benefits of streamlined account creation, simplified login, and fortified security.
- [Ezepo Integration](https://helpdesk.everflow.io/customer/ezepo-integration): Learn how to set up and activate the Ezepo integration in Everflow for managing email suppression lists effectively. This guide covers connecting your Ezepo account using API credentials and enabling Ezepo for individual offers.
- [Fail Reason Library](https://helpdesk.everflow.io/customer/fail-reason-library): Utilize the Fail Reason Library to understand why clicks might fail in Everflow and optimize your traffic flow. This resource provides a comprehensive list of fail reasons, codes, and descriptions to help you configure effective Fail Traffic rules.
- [Fail Traffic](https://helpdesk.everflow.io/customer/fail-traffic): Learn about the Fail Traffic feature, which redirects invalid clicks to a more suitable offer instead of a blank page. This article explains common reasons clicks are marked invalid and how to ensure potential conversions are not lost due to targeting mismatches or fraud detection.
- [Feature Releases 2020/2021](https://helpdesk.everflow.io/customer/feature-releases-2020-2021): Review Everflow's feature releases from 2020 and 2021, which established core platform functions. This article details foundational developments such as new attribution models, expanded e-commerce integrations, Partner Tiers, and comprehensive reporting tools.
- [Feature Releases 2022](https://helpdesk.everflow.io/customer/feature-releases-2022): Explore the key feature releases for Everflow in 2022, which enhanced platform security and tracking capabilities. You will learn about major milestones like the introduction of "Soft Caps" for traffic management and Google Ads integration.
- [Feature Releases 2023](https://helpdesk.everflow.io/customer/feature-releases-2023): Learn about Everflow's feature releases in 2023, which transformed the Marketplace with revamped partner discovery and streamlined onboarding. The article also covers expanded reporting capabilities, including new filtering options and customization tools for improved workflow efficiency.
- [Feature Releases 2024](https://helpdesk.everflow.io/customer/feature-releases-2024): Discover Everflow's feature releases from 2024, which introduced global accessibility with 11 language options and advanced attribution controls. This article highlights new capabilities such as "On Hold Conversions" and comprehensive Variance reporting for deeper performance insights.
- [Feature Releases 2025](https://helpdesk.everflow.io/customer/feature-releases-2025): Review Everflow's feature releases for 2025, which focus on modernizing the platform interface and enhancing payment management. This article details updates such as the Mailgun integration, Guided Onboarding, and improvements to tracking visualization and internationalization support.
- [Fixing Accounting Connection Errors In Everflow Pay](https://helpdesk.everflow.io/customer/fixing-accounting-connection-errors-in-everflow-pay): Learn to identify and resolve the four types of connection errors that prevent Everflow Pay from communicating with your accounting software. This article details the causes of each error and provides steps to fix them, ensuring your integration functions correctly.
- [Fixing Accounting Sync Errors in Everflow Pay](https://helpdesk.everflow.io/customer/fixing-accounting-sync-errors-in-everflow-pay): This guide provides an error-by-error solution for specific Bill or Bill Payment sync failures within Everflow Pay. You will learn how to identify sync errors and follow exact steps to resolve each issue, ensuring individual transactions are recorded in your accounting software.
- [Flex Report](https://helpdesk.everflow.io/customer/flex-report): The Flex Report provides complete control over data analysis by allowing you to build custom reports from scratch. You can combine up to 10 different dimensions and select specific columns to see performance by various criteria, including custom ADV values.
- [For Admins: Account Setup & Administration](https://helpdesk.everflow.io/customer/for-admins-account-setup-administration): This guide assists Everflow administrators and operations leads with initial account setup and ongoing platform management. You will learn the essential steps to configure your platform, onboard your team, and ensure security for launch.
- [For Developers: Tracking & Technical Implementation](https://helpdesk.everflow.io/customer/for-developers-tracking-technical-implementation): This guide provides developers and technical teams with foundational knowledge for implementing tracking and managing integrations in Everflow. You will learn about key technical terms like Postback URLs and Pixels to ensure accurate data flow and efficiently handle marketing team requests.
- [For Leadership: Reporting & Strategic Insights](https://helpdesk.everflow.io/customer/for-leadership-reporting-strategic-insights): This guide helps executives and strategic leaders understand Everflow reporting for high-level insights into partner program performance and ROI. You will learn how to customize dashboards, interpret key reports, and automate reporting to monitor profitability and program health.
- [For Program Managers: Campaign & Partner Management](https://helpdesk.everflow.io/customer/quickstart-guide-to-campaign-partner-management): This guide is for program managers responsible for the operational cycle of an Everflow partner program. You will learn how to create new campaigns, manage partner relationships, track performance, and process partner payouts.
- [Forwarding Rules](https://helpdesk.everflow.io/customer/forwarding-rules): This article explains how to use Forwarding Rules to proactively redirect clicks from one offer to another based on criteria like partner, location, or Sub ID. You will learn how to set up rules to send specific traffic to better-suited offers, such as VIP offers or geo-targeted destinations.
- [Fraud Detection For E-Commerce Brands](https://helpdesk.everflow.io/customer/fraud-detection-for-ecommerce): Learn how to detect and prevent e-commerce specific fraud risks like coupon poaching, proxy-masked traffic, and low-quality sources using native Everflow features. This guide explains how to utilize tools such as the Click to Conversion Time report to identify suspicious activity.
- [Fraud Prevention & Detection](https://helpdesk.everflow.io/customer/fraud-prevention-detection): Understand common types of fraud in affiliate marketing and learn best practices for fraud prevention and detection within Everflow. This resource provides insights into safeguarding your campaigns and maintaining data integrity.
- [Funding Your Everflow Pay Account via Direct Deposit](https://helpdesk.everflow.io/customer/funding-everflow-pay-via-direct-deposit): Discover how to fund your Everflow Pay account quickly using Direct Deposit from your bank account. This guide will show you how to connect your bank, request deposits, and track transactions directly from your dashboard. You will learn the requirements for using Direct Deposit, which is available for customers in the United States and Canada.
- [Funding Your Everflow Pay Account via Wire Or ACH](https://helpdesk.everflow.io/customer/funding-your-everflow-pay-account): Learn how to deposit funds into your Everflow Pay account using Wire or ACH transfers. This article provides critical instructions, including the necessity of a unique reference number for successful fund attribution.
- [Funnel Report](https://helpdesk.everflow.io/customer/funnel-report): The Funnel Report helps you visualize user behavior and conversion progression through different stages of your marketing funnel. You will learn how to access, configure, and analyze this report to optimize your marketing efforts.
- [Generating & Managing Partner Tracking Links](https://helpdesk.everflow.io/customer/generating-managing-partner-tracking-links): Learn how to generate and manage partner tracking links in Everflow to accurately measure campaign performance. This article shows you where to find the tracking link generator, how to create basic links, and how to add additional parameters. You will be able to effectively share these links with your partners.
- [Generating Tracking Links For Marketplace Partners](https://helpdesk.everflow.io/customer/generating-tracking-links-for-marketplace-partners): This article shows advertisers how to generate tracking links for their Marketplace partners using two methods: from the Partner List in the Marketplace and via the Link Generator. Readers will learn to create and distribute tracking links to ensure partners receive proper credit for promotions.
- [Get Partners Started With Everflow Pay](https://helpdesk.everflow.io/customer/get-partners-started-with-everflow-pay): This guide provides an overview of how to get your partners started with Everflow Pay. It covers the simple process for partners to complete their setup, including tax information, directly within the Everflow Partner Platform.
- [Getting Started With Accounting Integrations In Everflow Pay](https://helpdesk.everflow.io/customer/getting-started-accounting-integrations-everflow-pay): Learn the essential steps to set up and connect accounting integrations specifically for Everflow Pay, enabling streamlined financial data management.
- [Getting Started With Communication Hub](https://helpdesk.everflow.io/customer/getting-started-with-communication-hub): Learn how to use Everflow's Communication Hub to centralize network messages, send targeted campaigns to Partners and Advertisers, and automate offer sharing. This article explains its key capabilities for efficient communication within your affiliate network.
- [Getting Started With Core Concepts](https://helpdesk.everflow.io/customer/getting-started-with-core-concepts): Learn the foundational Everflow concepts of Advertisers, Offers, and Partners, and how they interact to build a performance marketing program. This guide defines each core entity and explains their roles within the platform.
- [Getting Started With Everflow](https://helpdesk.everflow.io/customer/getting-started-with-everflow): This guide provides fundamental steps for new Everflow users to set up their account and get their program running. You will learn core Everflow terminology, how to navigate the platform, configure billing settings, and build your team structure.
- [Getting Started With Your Account](https://helpdesk.everflow.io/customer/getting-started-with-your-account): Learn how to access and configure your Everflow account settings, including basic information, contact details, and login history. This guide explains each field and tab within your account page to help you get started.
- [GoHighLevel Integration](https://helpdesk.everflow.io/customer/gohighlevel-integration): This article explains how to integrate GoHighLevel with Everflow by leveraging hidden fields in your GoHighLevel forms for streamlined tracking. You will learn how to use redirect linking to pass the _ef_transaction_id value via a hidden field, enabling you to trigger a webhook and sync data for form submissions and surveys.
- [Google Ads Cost Integration](https://helpdesk.everflow.io/customer/google-ads-cost-integration): This article explains how to connect Everflow with your Google Ads accounts to automatically import cost data. By integrating, you will be able to view campaign profitability, including both revenue and spend, directly within Everflow reports. You will learn the steps to set up this integration, which requires a prior Google Ads integration.
- [Google Ads Integration](https://helpdesk.everflow.io/customer/google-ads-integration): This article details how to integrate your Google Ads campaigns with Everflow to capture click data and send conversion data back to Google for optimization. You will learn the benefits of this two-way integration and important considerations, such as connecting only one Everflow account per Google Ads account to prevent tracking issues.
- [Hourly Report](https://helpdesk.everflow.io/customer/hourly-report): The Hourly Report provides an hour-by-hour view of your marketing performance, allowing you to identify peak hours and optimize campaign strategies based on hourly trends. You can view detailed time breakdowns, customize date ranges, and filter by specific offers, advertisers, or partners.
- [How Accounting Syncs Work in Everflow Pay](https://helpdesk.everflow.io/customer/how-accounting-syncs-work-in-everflow-pay): Understand how Everflow Pay's accounting integration automatically creates matching records in your accounting software when a payment is approved. This article explains what specific records are created, the timing of these two-step syncs, and the rules that govern each transaction.
- [How Partners Access Everflow](https://helpdesk.everflow.io/customer/how-partners-access-everflow): This article explains how Partners access the Everflow platform through the Partner Portal. You will learn where to find the Partner Login URL and Partner Sign-up URL, and how to customize the portal's appearance.
- [How To Adjust Conversion Revenue, Payout, & Sale Amounts](https://helpdesk.everflow.io/customer/how-to-adjust-conversion-revenue-payout-sale-amounts): Learn how to manually adjust revenue, payout, and sale amounts for individual conversions or events within Everflow. This guide provides step-by-step instructions for locating specific conversions and updating their financial details.
- [How To Best Utilize Security Settings](https://helpdesk.everflow.io/customer/how-to-best-utilize-security-settings): Learn how to effectively utilize Everflow's security settings to protect your business data. This article focuses on managing API keys, including how to view, create, and revoke them, to control access and monitor system usage.
- [How To Bulk Edit Offers](https://helpdesk.everflow.io/customer/how-to-bulk-edit-offers): Learn how to use the Bulk Edit feature to simultaneously update settings for up to 100 offers at once. This article explains how to modify events, tracking domains, Default Landing Page URLs, payouts, and labels across multiple offers efficiently.
- [How To Create & Assign Advertiser Level Events](https://helpdesk.everflow.io/customer/how-to-create-assign-advertiser-level-events): This article guides you through creating and assigning Advertiser Level Events in Everflow. You will learn how to set up global events to track actions like signups or purchases across multiple offers from a single advertiser, simplifying your tracking and reporting.
- [How To Create & Manage Coupon Codes](https://helpdesk.everflow.io/customer/how-to-create-manage-coupon-codes): Learn how to create and manage coupon codes in Everflow as a powerful attribution tool for tracking partner performance. This guide explains how to implement and manage these unique identifiers to attribute conversions to the correct partners.
- [How to Create Link Templates With Traffic Sources](https://helpdesk.everflow.io/customer/how-to-create-link-templates-with-traffic-sources): Learn how to create and use link templates with traffic sources to automate parameter setup and standardize tracking for partner links. This guide shows you how to define preset parameter sets that partners can select to automatically append to their tracking URLs.
- [How To Create Offer Groups](https://helpdesk.everflow.io/customer/how-to-create-offer-groups): Learn how to create Offer Groups in Everflow to manage multiple related offers under a single shared cap for budget, clicks, or conversions. This feature allows you to optimize spending across a group of offers tied to one advertiser.
- [How To Create Partner Platform Banners In Communication Hub](https://helpdesk.everflow.io/customer/how-to-create-partner-platform-banners-in-communication-hub): Learn how to create Partner Platform Banners in Everflow's Communication Hub to ensure your best offers are seen by partners. This guide explains how to use direct dashboard messaging to highlight high-performing offers effectively.
- [How To Create Partner Referrals](https://helpdesk.everflow.io/customer/how-to-create-partner-referrals): Discover how to set up a Partner Referral program to reward existing partners for recruiting new affiliates. This guide explains how to create referral links and commission structures to foster network growth and recruit quality partners.
- [How To Customize The Partner Platform](https://helpdesk.everflow.io/customer/how-to-customize-the-partner-platform): This guide explains how to customize the Partner dashboard in Everflow. You will learn to control the information Partners see, how it's presented, and how to add personalized content using custom HTML cards. This helps enhance the Partner experience and program efficiency.
- [How To Customize Your Dashboard](https://helpdesk.everflow.io/customer/how-to-customize-your-dashboard): Discover how to personalize your Everflow Dashboard by adding, removing, resizing, and rearranging various data cards. You will learn to create a customized view of key business metrics that refreshes automatically and is unique to your user profile.
- [How To Edit & Review Partner Details](https://helpdesk.everflow.io/customer/how-to-edit-review-partner-details): Learn how to use Everflow's partner management tools to update partner details and manage large affiliate programs efficiently. This guide covers essential features for keeping your partnerships running smoothly, including navigating existing, pending, and unverified partner accounts.
- [How To Enable Click-to-Conversion Time](https://helpdesk.everflow.io/customer/how-to-enable-click-to-conversion-time): This article shows you how to enable and configure the Click-to-Conversion Time feature in Everflow. You will learn how to define the time window within which a click can be attributed to a Base Conversion.
- [How to Export Your Data](https://helpdesk.everflow.io/customer/how-to-export-your-data): This guide provides step-by-step instructions on how to export various types of data from Everflow reports. Users will learn how to navigate reports, request exports, and configure settings such as format, currency, and time zone for their data.
- [How To Generate Or Update Conversions Via CSV Upload](https://helpdesk.everflow.io/customer/how-to-generate-or-update-conversions-via-csv-upload): This article guides you through the process of generating or updating multiple conversions by uploading a CSV file. You will learn how to efficiently manage your conversion data using a bulk upload method.
- [How To Leverage Pre-Landers, Offer Walls, & Listicles](https://helpdesk.everflow.io/customer/how-to-leverage-pre-landers-offer-walls-listicles): Learn how to use Pre-Landers, Offer Walls, and Listicles to enhance engagement and increase conversion rates by offering multiple Offer options. This article explains how to set up these tools using traditional redirects, requiring basic HTML and JavaScript knowledge.
- [How To Manage Caps](https://helpdesk.everflow.io/customer/how-to-manage-caps): Learn how to manage caps in Everflow to set limits on traffic, revenue, or payouts for offers. This article details how to apply caps at the offer, partner, and group levels to control campaign spending.
- [How To Manage Employee Accounts](https://helpdesk.everflow.io/customer/how-to-manage-employee-accounts): Understand how to securely manage employee accounts in Everflow by applying the Principle of Least Privilege. This article clarifies that only Super Users can manage other users and explains the three-tier permission hierarchy for controlling access.
- [How To Manage Roles & Permissions](https://helpdesk.everflow.io/customer/how-to-manage-roles-permissions): Learn how to manage roles and permissions in Everflow to create efficient workspaces for your team. This article explains how to customize roles with specific access levels, such as Full Access or Read Only, to ensure team members only see relevant tools.
- [How To Set Up An Advertiser](https://helpdesk.everflow.io/customer/how-to-set-up-an-advertiser): Learn the step-by-step process for setting up an Advertiser account in Everflow. This article explains how to manage Brands, track conversions, and process payouts to Partners who promote their Offers.
- [How To Set Up Conversion Events](https://helpdesk.everflow.io/customer/how-to-set-up-conversion-events): Learn how to set up Conversion Events within an Everflow offer. This article provides step-by-step instructions on accessing the Revenue & Payout (Events) tab to configure both Base and Additional Conversion Events.
- [How To Set Up Everflow Pay](https://helpdesk.everflow.io/customer/how-to-set-up-everflow-pay): Learn the step-by-step process to set up your Everflow Pay account, from initial application to account activation. This guide covers accessing the setup, providing business owner details, and completing the verification process.
- [How To Set Up HTML & Email Creatives](https://helpdesk.everflow.io/customer/how-to-set-up-html-email-creatives): Learn how to set up and manage HTML and Email creatives in Everflow. This article guides you through adding these creative types to an offer, including options for building from a zip file or manually.
- [How To Set Up Partners Manually](https://helpdesk.everflow.io/customer/how-to-set-up-partners-manually): This guide details the manual process for adding Partners to your Everflow program. You will learn how to correctly create a new Partner account, including filling in Partner details and configuring necessary settings.
- [How To Set Up Revenue & Payout](https://helpdesk.everflow.io/customer/how-to-set-up-revenue-payout): This guide explains how to set up revenue and payout settings in Everflow, detailing the options, action types, and models available. You will learn the relationship between revenue, payout, and profit, and how to define these inputs for accurate reporting.
- [How To Split Test Offers, Landing Pages, & Offer URLs](https://helpdesk.everflow.io/customer/how-to-split-test-offers-landing-pages-offer-urls): This article guides you on how to split test Offers, landing pages, and Offer URLs to optimize conversion rates. You will learn to create multiple landing pages, set up a Smart Link for traffic rotation, and analyze split test performance in Everflow Reporting.
- [How To Store Partner Information & Documents (feat. Docusign)](https://helpdesk.everflow.io/customer/how-to-store-partner-information-documents): Discover various methods for storing partner information and documents in Everflow, including using labels, internal notes, and DocuSign integration. This article outlines popular use cases and how to get started with each method to improve operational efficiency.
- [How To Support & Impersonate Your Partners](https://helpdesk.everflow.io/customer/how-to-support-impersonate-your-partners): Discover how to use the impersonation feature in Everflow to view the platform from a partner's perspective. This enables you to provide faster, more accurate support and proactively identify potential issues by seeing exactly what your partners see. You will learn how to access impersonation mode and the actions you can perform while using it.
- [How To Test Partner Postbacks](https://helpdesk.everflow.io/customer/how-to-test-partner-postbacks): Learn how to use Everflow's Postback Testing Tool to verify that your Partner's postback is firing correctly and transmitting the right data. This ensures proper integration setup before launching traffic.
- [How To Update & Manage Your Public Profile As A Marketplace Advertiser](https://helpdesk.everflow.io/customer/how-to-update-manage-your-public-profile-as-a-marketplace-advertiser): This article instructs Marketplace advertisers on how to update and manage their public profiles. Readers will learn the steps to access, edit, and submit changes to their profile for review and approval.
- [How To Update Your Automated System Emails](https://helpdesk.everflow.io/customer/how-to-update-your-automated-system-emails): Learn how to update and customize your automated system emails using Everflow's new Communication Hub builder. This article guides you through modifying email content to match your brand and explains how to manage existing custom templates during the transition. You will be able to create professional-looking system-generated responses.
- [How To Use Everflow Help Resources](https://helpdesk.everflow.io/customer/how-to-use-everflow-help-resources): Explore the range of Everflow help resources available, including the Help Center, Webinar Library, Blog, and Developer's Help Center. You will learn where to find guides, training videos, success stories, and how to access the Support Team for assistance.
- [How To Use Investigator](https://helpdesk.everflow.io/customer/how-to-use-investigator): This guide explains how to use Everflow Investigator to conduct targeted data investigations. You will learn how to access the tool, set up new investigations with specific date ranges and targets, and analyze data to troubleshoot problems or identify suspicious activity.
- [How To Use Offer URLs](https://helpdesk.everflow.io/customer/how-to-use-offer-urls): Learn how to use Offer URLs to add multiple destination URLs within an Everflow Offer. This article explains how to create and manage Offer URLs for A/B testing landing pages, using seasonal content, or directing traffic to specific product pages while maintaining consistent tracking.
- [How To Use View-Through Attribution](https://helpdesk.everflow.io/customer/how-to-use-view-through-attribution): Learn how to use View-Through Attribution to credit conversions to users who viewed an ad but did not click it. This article explains how the feature works and its prerequisites, such as enabling impression tracking on an Everflow Offer.
- [HubSpot Integration](https://helpdesk.everflow.io/customer/hubspot-integration): This article explains how to integrate Everflow with HubSpot to track lead progression through HubSpot's Lifecycle Stages. You will learn how to automatically track milestones, credit partners, and pay commissions based on advanced conversion points using email attribution.
- [Impact Integration](https://helpdesk.everflow.io/customer/impact-integration): Learn how to integrate Impact with Everflow to track data using redirect partner tracking links. This guide provides instructions for setting up postback URLs in Impact and configuring offers in Everflow to ensure accurate conversion tracking.
- [Impression Report](https://helpdesk.everflow.io/customer/impression-report): The Impression Report displays the number of times your ads were shown to users, helping you assess ad reach and placement effectiveness. You will learn how to enable impression tracking and access this report to analyze ad visibility and calculate click-through rates.
- [Increasing Efficiency With Offer Templates](https://helpdesk.everflow.io/customer/increasing-efficiency-with-offer-templates): Learn how to use Offer Templates to increase efficiency when creating new Offers in Everflow. This article explains how to create and configure templates to pre-fill targeting and settings, streamlining the Offer creation process.
- [Instapage Integration](https://helpdesk.everflow.io/customer/instapage-integration): This article guides you on integrating Instapage with Everflow to track form submissions from your landing pages. You will learn how to capture visitor email addresses and form data, passing this information to Everflow as a conversion to accurately attribute leads to your marketing partners.
- [Intercom Integration](https://helpdesk.everflow.io/customer/intercom-integration): Discover how to integrate Intercom with Everflow to centralize and streamline partner communications directly within the platform. This integration enables personalized support, automated onboarding, and efficient management of partner relationships.
- [Introduction To Advanced Reporting (Analytics)](https://helpdesk.everflow.io/customer/introduction-to-advanced-reporting-analytics): This guide introduces Everflow's advanced analytics features and explains how to use each report to gain deeper insights into your marketing data. You will learn about seven advanced reporting tools and their practical applications for improved data analysis.
- [Introduction To Conversion Attribution](https://helpdesk.everflow.io/customer/introduction-to-conversion-attribution): This article provides an introduction to conversion attribution within Everflow, explaining how credit is assigned to marketing touchpoints that lead to a conversion. You will learn about the different attribution models available and how they provide insights into campaign performance.
- [Introduction To Conversion Events](https://helpdesk.everflow.io/customer/introduction-to-conversion-events): This article provides an introduction to Conversion Events in Everflow. You will learn about the two primary types of Conversion Events, Base and Additional, that can be tracked for each offer.
- [Introduction To Conversion Tracking Methods](https://helpdesk.everflow.io/customer/introduction-to-conversion-tracking-methods): This article introduces Everflow's various conversion tracking methods, explaining how each works and guiding you to choose the best one for your campaign needs. You will learn about Server-to-Server Postbacks, JavaScript SDK, and HTML Pixel methods, with recommendations for reliability.
- [Introduction To Everflow Pay](https://helpdesk.everflow.io/customer/introduction-to-everflow-pay): This article provides an introduction to Everflow Pay, outlining its functionality, operational mechanics, geographical availability, and cost structure. Readers will learn about payment methods, supported countries, fees, and key features to determine if Everflow Pay suits their business needs.
- [Introduction To Partner & Advertiser Postbacks](https://helpdesk.everflow.io/customer/introduction-to-partner-advertiser-postbacks): Understand the difference between Partner and Advertiser Postbacks in Everflow and how they function within the tracking cycle. This article provides an introduction to both types of postbacks and outlines basic configuration steps to get started.
- [Introduction To Reporting & Analytics Options](https://helpdesk.everflow.io/customer/introduction-to-reporting-analytics-options): Understand the fundamental concepts of Everflow's reporting and analytics options, including the differences between them and their importance for driving ROI. You will learn how these tools provide a unified view of your marketing data across all channels.
- [Introduction To Revenue And Payout](https://helpdesk.everflow.io/customer/introduction-to-revenue-payout): Get an introduction to Everflow's Revenue and Payout functionalities, understanding how your affiliate program earns money and compensates partners. Learn about the various options, actions, types, and models associated with both revenue and payout, including custom product-based pricing.
- [Introduction To Tracking Links & Click Tracking (Redirect + Direct)](https://helpdesk.everflow.io/customer/introduction-to-tracking-links-click-tracking-redirect-direct): This article introduces click tracking, tracking links, and tracking domains in Everflow. You will learn how these components are used to monitor traffic sources and user interactions with your offers for campaign optimization.
- [Introduction To Tracking With Everflow](https://helpdesk.everflow.io/customer/introduction-to-tracking-with-everflow): Learn the core concepts of tracking in Everflow, including tracking links, methods, actions, and events. This article explains the fundamental elements required to set up and understand tracking within the platform, such as choosing a tracking domain.
- [Introduction To Traffic Health](https://helpdesk.everflow.io/customer/introduction-to-traffic-health): Understand Everflow's Traffic Health feature, an integrated solution that monitors the health and usage of your tracking domains. You will learn how it uses industry-leading security platforms like Google Threat Intelligence to provide a centralized view of domain health.
- [Invalid Clicks](https://helpdesk.everflow.io/customer/invalid-clicks): Understand what constitutes an invalid click and the various reasons why clicks may be blocked or redirected. Learn how to identify and view individual invalid clicks within your Click Report by using specific error columns.
- [Invoca Integration](https://helpdesk.everflow.io/customer/invoca-integration): Integrate Everflow with Invoca to manage and track pay-per-call campaigns. This integration synchronizes Offer and affiliate data, automatically creating matching campaigns in Invoca and keeping affiliate access consistent. You will learn how to initiate the connection and enable it at the offer level for comprehensive call tracking.
- [Invoice Automation With Everflow Pay](https://helpdesk.everflow.io/customer/invoice-automation-with-everflow-pay): Understand how to set up and utilize invoice automation with Everflow Pay, which integrates with Everflow's native invoicing system. You will learn how to configure auto-invoicing settings and billing frequency within the Platform Configurations to automatically generate invoices.
- [IP & Domain Whitelisting For Advertisers](https://helpdesk.everflow.io/customer/ip-domain-whitelisting-for-advertisers): This article explains how to implement IP and Domain Whitelisting as a security method for Advertisers. You will learn to control which servers can send conversion data, preventing fraudulent conversions and ensuring that only legitimate sources track and report marketing performance.
- [IPQualityScore Integration](https://helpdesk.everflow.io/customer/ipqualityscore-integration): Learn how to set up the IPQualityScore (IPQS) integration in Everflow to detect and block high-risk clicks. This guide explains how IPQS analyzes traffic for bots, proxies, and click farms, and how to configure a fraud score threshold.
- [JavaScript SDK: Accessing & Editing Impression, Click, and Conversion Scripts](https://helpdesk.everflow.io/customer/accessing-editing-impression-click-conversion-scripts): This article provides a complete breakdown of all JavaScript SDK scripts and associated settings macros available for configuration in Everflow. Learn how to access and edit these scripts for impression, click, and conversion tracking.
- [Keap Integration (Formerly Infusionsoft)](https://helpdesk.everflow.io/customer/keap-integration-formerly-infusionsoft): This article details the integration of Everflow with Keap (formerly Infusionsoft) to track customer actions and attribute them to marketing partners. You will learn how to use email attribution to connect user journeys and reward partners based on follow-up actions and true lead value.
- [Klaviyo Form Submit Integration](https://helpdesk.everflow.io/customer/klaviyo-form-submit-integration): This article explains how to integrate Everflow with Klaviyo to track form submissions and attribute them to partners. You will learn how to capture email addresses from Klaviyo forms and send this data to Everflow for conversion tracking and partner performance measurement.
- [Kochava Integration](https://helpdesk.everflow.io/customer/kochava-integration): Integrate Everflow with Kochava for mobile app attribution by ensuring your tracking links include the required ad_platform parameter. You will learn how to complete and send a specific Kochava integration PDF, including your company details and Everflow Advertiser Postback URL, to initiate the setup on their end.
- [Konnektive & Checkout Champ Integration](https://helpdesk.everflow.io/customer/konnektive-checkout-champ-integration): This article is intended to guide users through the integration of Konnektive and Checkout Champ with Everflow. It would explain how to connect these platforms for seamless data exchange and conversion tracking.
- [KPI Monitoring & Alert System](https://helpdesk.everflow.io/customer/kpi-monitoring-alert-system): Learn how to set up and manage KPI monitoring and alerts in Everflow. This article guides you through creating custom alerts to notify you and your team when specific campaign metrics or conditions are met. You will be able to configure delivery options and define precise targets for your alerts.
- [Lead Prosper Integration](https://helpdesk.everflow.io/customer/lead-prosper-integration): This article describes how to integrate Everflow with Lead Prosper for lead delivery and verification. You will learn how to sync Everflow offers and events with Lead Prosper and update Everflow reporting based on approved or rejected Lead Prosper conversions.
- [LeadByte Integration](https://helpdesk.everflow.io/customer/leadbyte-integration): This article explains how to integrate Everflow with LeadByte to connect the attribution loop. You will learn how to accurately attribute sales to affiliates, track revenue, and automatically calculate commissions when leads are sold in LeadByte.
- [Link Templates For Advertisers](https://helpdesk.everflow.io/customer/link-templates-for-advertisers): This article explains how to use Link Templates to standardize and simplify tracking across your affiliate campaigns. You will learn to create predefined URL structures to ensure consistent tracking parameters, reduce manual entry errors, and make campaign setup faster and more efficient.
- [Magento 2 Integration](https://helpdesk.everflow.io/customer/magento-2-integration): This guide focuses on activating the Everflow integration within your Magento 2 store, which requires a pre-installed Plumrocket extension. You will learn the final steps to connect your Magento 2 store with Everflow for tracking purposes.
- [Mailgun Integration](https://helpdesk.everflow.io/customer/mailgun-integration): Learn how to integrate Mailgun with Everflow to send emails from your branded domain instead of the default Everflow address. This integration allows you to maintain a consistent brand experience in all communications with Partners, team members, and Advertisers.
- [Making Changes To Your Profile As A Marketplace Partner](https://helpdesk.everflow.io/customer/making-changes-to-your-profile-as-a-marketplace-partner): Learn how to update your Marketplace Partner profile to keep your information current and competitive. This guide walks you through editing general information, promotional methods, payout preferences, and submitting changes for review.
- [Managed Proxy Service (MPS)](https://helpdesk.everflow.io/customer/managed-proxy-service-mps): Understand why Everflow's Managed Proxy Service (MPS) is crucial for protecting your email, SMS, and push traffic from IP blacklisting. Learn how MPS prevents traffic blocks, maintains deliverability, and safeguards partner trust and sales.
- [Managing Advertiser Invoices](https://helpdesk.everflow.io/customer/managing-advertiser-invoices): This article describes how to manage Advertiser invoices within Everflow's system. You will learn to generate, track, and export invoices, serving as a central record for what is owed, due, and paid, noting that actual payments are processed externally.
- [Managing Billing Notifications For Everflow Pay](https://helpdesk.everflow.io/customer/managing-billing-notifications-for-everflow-pay): Learn how to manage billing notifications for Everflow Pay, such as invoice creation and overdue alerts, within the Everflow Core Platform. This article clarifies the distinction between Core Platform billing notifications and the separate Everflow Pay Notification Center settings.
- [Managing Connections As A Marketplace Advertiser](https://helpdesk.everflow.io/customer/managing-connections-as-a-marketplace-advertiser): This article guides Marketplace advertisers on how to manage their partner connections. Readers will learn to accept or decline new partner requests, track existing partnerships, and access the Connections page from the main menu or dashboard.
- [Managing Connections As A Marketplace Partner](https://helpdesk.everflow.io/customer/managing-connections-as-a-marketplace-partner): Learn how to effectively manage your Advertiser relationships within the Everflow Marketplace as a Partner. This guide shows you how to view connected Advertisers, respond to pending requests, and generate tracking links for specific Offers.
- [Managing Deals (Discounts)](https://helpdesk.everflow.io/customer/managing-deals-discounts): This article explains how to use "Deals" to manage and share discounts with your Partners in Everflow. You will learn to organize coupon codes, discount amounts, and restrictions, enabling Partners to automatically access the latest promotion details via API.
- [Managing Drafts, Scheduled, & Sent Messages](https://helpdesk.everflow.io/customer/managing-drafts-scheduled-sent-messages): Understand how to manage your messages at every stage within the Communication Hub, from saving drafts to scheduling future sends and reviewing past communications. This article covers organizing your network messages in the Drafts, Scheduled, and Sent sections.
- [Managing Offer Visibility & Partner Access](https://helpdesk.everflow.io/customer/managing-offer-visibility-partner-access): Discover how to control offer visibility and manage partner access in Everflow. You will learn to set up visibility settings, review partner applications, and use questionnaires to ensure the right partners promote the right offers. This helps protect your high-value offers and prevent fraud.
- [Managing Partner Access To Tracking, Smart, & Impression Links](https://helpdesk.everflow.io/customer/managing-partner-access-to-tracking-smart-impression-links): Learn how to control partner access to tracking, Smart, and impression links in Everflow. This guide explains which link types can be hidden, how to configure visibility settings, and what partners will see in their portal after changes are made.
- [Managing The Default Marketplace Offer (DMO) As An Advertiser](https://helpdesk.everflow.io/customer/managing-the-default-marketplace-offer-dmo-as-an-advertiser): This article explains what the Default Marketplace Offer (DMO) is and its purpose for advertisers on the Everflow Marketplace. Readers will learn how to configure the DMO, including requirements for landing pages, preview URLs, and visibility settings.
- [Managing Your Subscription & Billing](https://helpdesk.everflow.io/customer/managing-your-subscription-billing): This article guides you on how to manage your Everflow subscription and billing through the dedicated "Billing" section in the Control Center. You will learn to view invoices, check account balances, update payment information, and review contract details.
- [Marketplace Advertiser Sign Up & Profile Creation](https://helpdesk.everflow.io/customer/marketplace-advertiser-sign-up-profile-creation): Learn how to sign up and create a comprehensive Advertiser profile in the Everflow Marketplace. This guide shows you how to define roles, add company details, showcase brands, and provide program information to attract suitable Partners.
- [Marketplace Category Refresh and Discoverability](https://helpdesk.everflow.io/customer/marketplace-category-refresh-and-discoverability): Learn about the updated Everflow Marketplace category system, which provides better visibility and more accurate matches. You will understand how your profile has been automatically pre-assigned to new categories and how to review and confirm these selections.
- [Marketplace Notifications For Advertisers](https://helpdesk.everflow.io/customer/marketplace-notifications-for-advertisers): This article details the notification system for advertisers on the Everflow Marketplace, covering email alerts, platform notifications, and dashboard updates. Readers will learn how to manage connection requests and stay informed about partner interactions.
- [Marketplace Notifications For Partners](https://helpdesk.everflow.io/customer/marketplace-notifications-for-partners): Understand how Partners receive and manage Marketplace notifications for new Advertiser invitations and pending connection requests. This article explains email and in-platform alerts, and how to use the Marketplace Connections card for quick oversight.
- [Marketplace Partner Sign Up & Profile Creation](https://helpdesk.everflow.io/customer/marketplace-partner-sign-up-profile-creation): Learn how to sign up for the Everflow Marketplace and create a comprehensive Partner profile. This guide walks you through adding general information, a logo, description, and contact details to increase your visibility to Advertisers.
- [MassPay Integration](https://helpdesk.everflow.io/customer/masspay-integration): This article explains how to integrate MassPay with Everflow to offer diverse payout options to your partners. You will learn how to set up the MassPay integration using your API key and configure the webhook for efficient partner payments.
- [Meta (Facebook / Instagram) Integration](https://helpdesk.everflow.io/customer/meta-facebook-instagram-integration): This article explains how to connect your Meta (Facebook/Instagram) accounts to Everflow to improve ad performance and gain complete campaign visibility. You will learn how Everflow automatically sends conversion data to Meta's Conversions API for campaign optimization and provides granular tracking to identify profitable campaigns.
- [Meta Ads Cost Integration](https://helpdesk.everflow.io/customer/meta-ads-cost-integration): This article outlines how to integrate Everflow with your Meta Ads accounts to import cost data, enabling you to view campaign profitability holistically. You will learn that Meta Ads Cost is a separate integration from Meta Ads, allowing independent connection and authentication to gain visibility into both revenue and spend.
- [Monitoring Third-Party Domains in Traffic Health](https://helpdesk.everflow.io/customer/traffic-health-monitoring-external-domains): Learn how to add third-party domains to Traffic Health for uptime and reputation monitoring. This feature helps you identify issues with external domains, such as partner pages or vendor services, that impact your traffic. You will understand how external domains are monitored and distinguished from your own tracking domains.
- [Monthly Statements In Everflow Pay](https://helpdesk.everflow.io/customer/monthly-statements-in-everflow-pay): Discover how to access and interpret your monthly statements in Everflow Pay, which provide a comprehensive overview of payments, fees, and money transfers. You will learn what information is included in each statement and how to cross-reference them with Everflow Core Platform invoice reports.
- [Multi-Factor Authentication (MFA)](https://helpdesk.everflow.io/customer/multi-factor-authentication-mfa): Understand Multi-Factor Authentication (MFA) in Everflow, a critical security layer for your account. You will learn how to set up MFA using Google Authenticator or SMS, troubleshoot common issues, and recover access if locked out.
- [Naming Conventions For Additional Conversion Events](https://helpdesk.everflow.io/customer/naming-conventions-for-additional-conversion-events): Learn best practices for naming Additional Conversion Events in Everflow. This article explains how to create clear, descriptive names that improve data analysis and campaign optimization across your customer journey.
- [Navigating Advertiser Management & Details](https://helpdesk.everflow.io/customer/navigating-advertiser-management-details): This article guides users through navigating the Advertiser Management and Details pages in Everflow. You will learn how to quickly view and edit Advertiser information, manage professional relationships, and track performance without needing to access full reports.
- [Offer Labels, Categories, & Segmentation Options](https://helpdesk.everflow.io/customer/offer-labels-categories-segmentation-options): Explore Everflow's segmentation options, including Labels, Categories, Channels, and Business Units, for efficient network management. This article explains the purpose of each tool and how to use them to organize, filter, and analyze data for Offers, Partners, and Advertisers.
- [Offer Report](https://helpdesk.everflow.io/customer/offer-report): Learn how to use the Everflow Offer Report to monitor individual campaign performance and analyze how different partners contribute to their success. You will be able to track key metrics like clicks, conversions, and revenue, and identify traffic quality issues.
- [Offer Targeting](https://helpdesk.everflow.io/customer/offer-targeting): Learn how to set up Offer Targeting to control which users can access an offer based on criteria such as device type, location, IP range, and connection type. This ensures traffic meets advertiser requirements and improves conversion rates by directing invalid clicks to Fail Traffic.
- [Offer’s General Settings](https://helpdesk.everflow.io/customer/offers-general-settings): Learn how to configure the fundamental settings for an Everflow Offer, including its name, status, and basic tracking configurations. This article helps you manage the core properties required to set up an offer.
- [On Hold (Conversions) Report](https://helpdesk.everflow.io/customer/on-hold-conversions-report): The On Hold Conversions Report helps you manage conversions with preset timers, preventing premature approval for scenarios like return policies. You will learn how to access and interpret this report to track, approve, or reject conversions based on defined timelines.
- [On Hold Conversions](https://helpdesk.everflow.io/customer/on-hold-conversions): This article explains On Hold Conversions, a feature that allows networks to set a timer for when a conversion becomes realized and payable. You will learn how to configure and use this mechanism to manage conversion timelines, ideal for scenarios like e-commerce return policies.
- [Ontraport Integration](https://helpdesk.everflow.io/customer/ontraport-integration): This article provides instructions for integrating Everflow with Ontraport, a CRM and automation platform. You will learn how to place a click script to capture and pass Everflow transaction IDs into Ontraport.
- [Optizmo Integration](https://helpdesk.everflow.io/customer/optizmo-integration): Learn how to set up the Optizmo integration in Everflow to manage email suppression lists across partners and offers. This guide shows you how to connect your Optizmo account and create new suppression lists for compliance.
- [Other Ways To Connect with Everflow](https://helpdesk.everflow.io/customer/other-ways-to-connect-with-everflow): Discover various methods to connect external platforms and services with Everflow beyond its built-in integrations. This guide explains how to use postbacks, Zapier, and other tools to integrate media buying, CRM, e-commerce, and more.
- [Outbrain Integration](https://helpdesk.everflow.io/customer/outbrain-integration): This article explains how to set up a server-to-server integration between Everflow and Outbrain. You will learn to configure conversion events in Outbrain and pass the OutbrainClickId using a specific parameter in your Everflow Partner Tracking Link. This enables accurate tracking of Outbrain campaign performance within Everflow.
- [Overview Of Built-In Integrations](https://helpdesk.everflow.io/customer/overview-of-built-in-integrations): This article provides an overview of Everflow's built-in integrations, explaining how they centralize marketing management and improve campaign visibility. You will learn about the types of integrations available, such as fraud detection tools, and their benefits.
- [Overview Of Custom Settings](https://helpdesk.everflow.io/customer/overview-of-custom-settings): Understand the Custom Settings feature in Everflow, which allows you to create specialized configurations for revenue payout, caps, landing pages, and creatives. This article explains how these specific rules are applied and prioritized.
- [Pacing (Caps) Report](https://helpdesk.everflow.io/customer/pacing-caps-report): The Pacing Report allows you to monitor and manage real-time caps for clicks, conversions, payouts, or revenue. You will learn how to track daily, weekly, monthly, or total limits to stay within budget and prevent campaign interruptions.
- [Partner API Keys & API Documents](https://helpdesk.everflow.io/customer/partner-api-keys-api-documents): Learn how to access Everflow's API documentation and manage Partner API Keys. This article explains how APIs enable integration of Everflow data with other platforms and details the process for providing Partners with API access.
- [Partner Communication Tools](https://helpdesk.everflow.io/customer/partner-communication-tools): Learn how to effectively communicate with your partners in Everflow. This article details methods for sharing offers, including bulk and single offer sharing, and how to use custom dashboard announcements. You will understand how to leverage various communication tools to keep partners informed.
- [Partner Default Notifications](https://helpdesk.everflow.io/customer/partner-default-notifications): Explore all available partner notification types in Everflow, understanding when they are triggered and how to manage them effectively. You will learn how to communicate important account, offer, and system updates to your partners.
- [Partner Discovery As A Marketplace Advertiser](https://helpdesk.everflow.io/customer/partner-discovery-as-a-marketplace-advertiser): This article explains how Marketplace advertisers can use the Partner Discovery system to find and connect with relevant partners. Readers will learn to navigate the Discovery interface, utilize search tools and filters, and understand the match score system for partner evaluation.
- [Partner Management & Support](https://helpdesk.everflow.io/customer/partner-management-support): Get an overview of essential partner management and support tasks within Everflow. This article introduces key concepts and directs you to resources for setting up tracking links, controlling offer visibility, and processing partner payments. You will understand the daily operations required to manage your partner program effectively.
- [Partner Postback Report](https://helpdesk.everflow.io/customer/partner-postback-report): The Partner Postback Report shows the success or failure status of postback deliveries to your partners, ensuring they receive conversion notifications. You can use this report to verify that ad platforms optimize campaigns and affiliates bill correctly based on accurate conversion data.
- [Partner Referrals Report](https://helpdesk.everflow.io/customer/partner-referrals-report): The Partner Referrals Report allows you to track the performance of your referral program. You will learn how to monitor when existing partners refer new partners and view the commissions earned from these referrals.
- [Partner Report](https://helpdesk.everflow.io/customer/partner-report): The Partner Report provides a central dashboard to track the performance of all partners promoting your offers, including affiliates, influencers, and media buying channels. You will learn how to monitor clicks, conversions, revenue, and profit generated by each partner and identify which offers perform best.
- [Partner Setup](https://helpdesk.everflow.io/customer/partner-setup): Get an overview of Partner management in Everflow, covering everything from initial setup to payouts. This guide explains how to onboard new Partners, manage applications, distribute Offers, and process earnings within the platform.
- [Partner Tiers & Automated Margins](https://helpdesk.everflow.io/customer/partner-tiers-automated-margins): Learn how to use Partner Tiers to manage partner payouts and offer access by defining margin goals for different partner groups. This article explains how the system can automatically calculate payouts as a percentage of revenue, ensuring consistent profitability.
- [Partner Verification & Approval](https://helpdesk.everflow.io/customer/partner-verification-approval): This guide explains Everflow's two methods for verifying and approving potential Partners: manual review or automated approval with email verification. You will learn how to set up email verification and manage the manual approval process. This helps you choose the right approach for your program's needs.
- [Partnerize Integration](https://helpdesk.everflow.io/customer/partnerize-integration): This article details how to integrate Partnerize with Everflow using conversion postbacks, supporting both click-based and clickless methods. You will learn to configure tracking links and webhooks in Partnerize to pass conversion data into Everflow.
- [PartnerStack Integration](https://helpdesk.everflow.io/customer/partnerstack-integration): Understand how to integrate PartnerStack with Everflow to transfer conversion data using Zapier. This guide explains why Zapier is necessary to bridge the method difference between PartnerStack webhooks and Everflow postbacks. You will learn the prerequisites, including the need for an sid1 value in PartnerStack conversions, to successfully set up this integration.
- [Passing Data Into Everflow With Zapier](https://helpdesk.everflow.io/customer/passing-data-into-everflow-with-zapier): Learn how to use Zapier to pass conversion and event data into Everflow from external systems without direct integrations. This guide covers using both the direct Everflow Zap and webhooks to send custom data like deal amounts.
- [Passing Dynamic CPC/CPM Media Cost Through The Partner Tracking Link](https://helpdesk.everflow.io/customer/passing-dynamic-cpc-cpm-media-cost-through-the-partner-tracking-link): Discover how to enable and configure dynamic CPC/CPM media costs to accurately track marketing spend through partner tracking links. This guide walks you through setting up dynamic costs for partners and implementing them in your tracking links.
- [Payee Account Types & Statuses In Everflow Pay](https://helpdesk.everflow.io/customer/payee-account-types-statuses-in-everflow-pay): Understand the verification process partners undergo in Everflow Pay, including the waiting period and a small test payment. This article explains the different payee account types and statuses your partners will experience before they can receive payments.
- [Payment Types For Everflow Pay](https://helpdesk.everflow.io/customer/payment-types-for-everflow-pay): This article explains the various payment methods available through Everflow Pay for compensating partners. Readers will learn about the different options for sending payments efficiently and securely, both domestically and internationally.
- [PayPal Integration](https://helpdesk.everflow.io/customer/paypal-integration): This article provides instructions for connecting your PayPal business account with Everflow to streamline partner payments. You will learn how to generate API credentials (Client ID and Secret) from PayPal and configure them in Everflow for efficient payment processing.
- [PayWhirl Integration](https://helpdesk.everflow.io/customer/paywhirl-integration): This guide explains how to integrate your PayWhirl account with Everflow to track one-time and recurring payments. You will learn to set up an Everflow Offer, copy the JS SDK Click Script, and then install it within PayWhirl's Custom Tracking Scripts.
- [Performance Data Adjustments (Clicks, Conversions, Revenue, & Payout)](https://helpdesk.everflow.io/customer/performance-data-adjustments-clicks-conversions-revenue-payout): This guide explains how to use the Adjustments tool to modify historical performance data for partner offers and campaigns. You will learn how to correct tracking discrepancies, account for refunds, and update conversion values at various levels.
- [Platform Default Notifications](https://helpdesk.everflow.io/customer/platform-default-notifications): Discover how to configure and customize default platform notifications in Everflow. You will learn to select which alerts you want to receive, such as offer limit warnings or new partner sign-ups, and choose between in-app or email delivery. This allows you to stay informed about important platform events.
- [Platform Tour & Navigation](https://helpdesk.everflow.io/customer/platform-tour-navigation): Take a tour of Everflow's navigation system to understand how to efficiently move through the platform. You will learn about the main menu, categorized sections like Manage and Analyze, and how to use the search function to find specific features.
- [Post-Purchase Tracking In Shopify](https://helpdesk.everflow.io/customer/post-purchase-tracking-in-shopify): Learn how to track post-purchase upsell events from your Shopify store as distinct conversion events in Everflow. This guide provides steps for placing a script in Shopify settings and configuring your Everflow offer to properly reward partners for these upsells.
- [Postback & Tracking Link Configurations For Affiliate Marketing Platforms](https://helpdesk.everflow.io/customer/postback-tracking-link-configurations-for-affiliate-marketing-platforms): This resource provides exact parameter mappings, macro syntax, and postback URL formats for configuring tracking links and conversion postbacks. It covers over 20 affiliate marketing platforms, including Everflow, Impact, and TUNE, to aid in cross-platform integration.
- [Postback Controls To Reject, Approve, Or Hold Conversions](https://helpdesk.everflow.io/customer/setting-up-postback-controls): This article explains how to set up Postback Controls to automatically reject, approve, or place conversions on hold based on criteria passed in the conversion postback. You will learn to enforce business logic, such as minimum order values or fraud prevention rules, without manual intervention.
- [Practical Funnels Using Additional Conversion Events](https://helpdesk.everflow.io/customer/practical-funnels-using-additional-conversion-events): Discover how to build practical funnels using Additional Conversion Events in Everflow. This article provides examples of tracking multiple stages of a visitor's buying journey, allowing you to monitor pre-conversion, main conversion, and post-conversion actions.
- [Pre-Populating Landing Page Data Using Tracking Links](https://helpdesk.everflow.io/customer/pre-populating-landing-page-data-using-tracking-links): Learn how to pre-populate landing page form fields using tracking links in Everflow to improve user experience and conversion rates. This guide explains how to identify form fields, add parameters to landing page URLs, and insert custom macros.
- [Processing Partner Invoices](https://helpdesk.everflow.io/customer/processing-partner-invoices): Learn how to accurately and timely process partner invoices in Everflow. This guide provides an overview of managing commissions and payments to ensure your partners are paid correctly and on schedule.
- [Processing Partner Payments](https://helpdesk.everflow.io/customer/processing-partner-payments): Understand the process of making timely payments to your partners in Everflow. This article provides an overview of how to ensure your partners are paid efficiently, which is crucial for maintaining their satisfaction and active promotion of your offers.
- [Product Feeds](https://helpdesk.everflow.io/customer/product-feeds): Understand Everflow's Product Feeds feature, which allows Advertisers to upload lists of products into the platform. Partners can then download these feeds to access product attributes, streamlining campaigns for offers with multiple products or e-commerce advertisers.
- [Products Report](https://helpdesk.everflow.io/customer/products-report): The Products Report provides a clear breakdown of performance by Product SKU and the partners generating sales for each item. This report helps e-commerce businesses identify best-selling products and make data-driven decisions about inventory, promotions, and partner relationships.
- [Rakuten Postback Setup](https://helpdesk.everflow.io/customer/rakuten-postback-setup): Learn how to set up server-to-server (S2S) conversion tracking between Rakuten and Everflow. You will configure your Everflow Offer's landing page to pass a transaction ID to Rakuten and then set up your Everflow postback URL using a Rakuten API request. This ensures accurate conversion tracking between the two platforms.
- [ReCharge Integration With Shopify](https://helpdesk.everflow.io/customer/recharge-integration-with-shopify): This article details how to integrate ReCharge with Shopify and Everflow to track initial and recurring subscription purchases. You will learn to configure Everflow to receive subscription events from ReCharge, ensuring accurate measurement of customer lifetime value. This integration requires Shopify V2 and setting up an Additional Conversion Event in Everflow.
- [Recommended For The Marketplace Creative Sizes & Formats](https://helpdesk.everflow.io/customer/recommended-creative-sizes-formats): Discover the recommended creative sizes and formats for Everflow Offers to attract more partners. This guide outlines industry-standard banner ad sizes (IAB Standards) and best practices for email creatives, making it easier for partners to promote your offers.
- [Redirect Report](https://helpdesk.everflow.io/customer/redirect-report): This guide explains the Redirect Report, which helps you understand and optimize how failed clicks are handled. You will learn to track where failed clicks go, measure the performance of redirected clicks, and identify the best destinations to monetize traffic effectively.
- [Refunds Report](https://helpdesk.everflow.io/customer/refunds-report): The Refunds Report provides comprehensive data on customer refunds, helping you track refund patterns by product, partner, and channel. You can use this report to monitor promotional performance, review partner payouts, and identify potential issues with product marketing.
- [Reporting & Analytics Features](https://helpdesk.everflow.io/customer/reporting-analytics-features): This guide provides an overview of Everflow's customizable reporting and analytics features. You will learn how to adjust time zones and currency, save reports, set up email reports, and access API requests for data pulling.
- [Retreaver Integration](https://helpdesk.everflow.io/customer/retreaver-integration): Learn how to integrate Retreaver with Everflow to manage pay-per-call campaigns using static numbers. This guide explains how to map Retreaver campaigns and sources to Everflow offers and partners for tracking clickless conversions.
- [Reversal Postback Setup For Processing Canceled Transactions](https://helpdesk.everflow.io/customer/reversal-postback-setup-for-processing-canceled-transactions): This guide details how to set up Reversal Postbacks in Everflow to automatically reverse approved conversions for canceled transactions like refunds or chargebacks. It explains safe implementation, identifier selection, and integration with e-commerce platforms, highlighting critical configuration warnings.
- [Rimo Integration](https://helpdesk.everflow.io/customer/rimo-integration): Discover how to integrate Rimo, a telehealth platform, with Everflow to track the complete visitor journey from intake to recurring orders. This guide explains how to set up attribution using a combination of client-side JavaScript SDK and server-side postback events. You will learn to attribute partner traffic to every stage of the Rimo funnel.
- [Ringba Integration](https://helpdesk.everflow.io/customer/ringba-integration): Integrate Ringba with Everflow to enhance your call tracking and performance marketing. This guide helps you determine whether to use hard-coded phone numbers or dynamic number pools, which is crucial for your setup process. You will learn how to configure the integration based on your chosen method.
- [Rumble Integration](https://helpdesk.everflow.io/customer/rumble-integration): This guide provides step-by-step instructions for setting up Rumble's Conversions API (CAPI) integration within Everflow. You will learn how to track conversions, improve campaign targeting, and ensure accurate attribution using Rumble's click ID.
- [Salesforce Integration](https://helpdesk.everflow.io/customer/salesforce-integration): This article describes how to integrate Everflow with Salesforce CRM to synchronize lead statuses and opportunity stages. You will learn two methods for integration: email address attribution and Lead Source ID, to maintain consistent reporting across platforms.
- [SamCart Integration](https://helpdesk.everflow.io/customer/samcart-integration): This guide demonstrates how to set up an Everflow Offer to track products sold through SamCart, requiring a custom domain in SamCart for third-party landing pages. You will learn to copy your SamCart product link and configure an Everflow Offer with Direct Linking for accurate tracking.
- [Saved, Scheduled, & Requested Reports](https://helpdesk.everflow.io/customer/saved-scheduled-requested-reports): This guide explains Everflow's Saved, Scheduled, and Requested Reports feature for streamlining your reporting workflow. You will learn how to quickly access frequently used reports, automate report delivery, and manage requests for large datasets.
- [Scheduled Actions](https://helpdesk.everflow.io/customer/scheduled-actions): Learn how to use Scheduled Actions to automate updates for Everflow Offers in advance. This article explains how to schedule changes such as activating/deactivating Offers, modifying caps, adjusting revenue/payout values, and implementing forwarding rules.
- [Segment Integration](https://helpdesk.everflow.io/customer/segment-integration): This article explains how to pass conversions and events from Segment into Everflow, with all configuration occurring within Segment. You will learn to implement Everflow's JavaScript library and EF.click() method on your website to register clicks and define event sources in Segment for tracking.
- [Segment Integration & Custom Functions](https://helpdesk.everflow.io/customer/segment-integration-custom-functions): This advanced guide demonstrates how to integrate Segment with Everflow using custom functions, primarily for email attribution. You will learn to configure Advertiser-Level Events in Everflow and use Segment's onTrack function to send specific analytics.track() events, including user data like email, to Everflow.
- [SendGrid or Mandrill (MailChimp) Integration](https://helpdesk.everflow.io/customer/sendgrid-or-mandrill-mailchimp-integration): This article explains how to integrate SendGrid or Mandrill (MailChimp) with Everflow to customize notification emails. You will learn how to configure sender details, including from name, from address, and reply-to address, and manage reply routing options.
- [Sending Payments From Everflow To Everflow Pay](https://helpdesk.everflow.io/customer/sending-payments-from-everflow-to-everflow-pay): Discover how to send payments from Everflow to Everflow Pay by selecting invoices in your Everflow account and completing the final approval in Everflow Pay. This guide outlines the two-step process for both individual and bulk invoice processing.
- [Setting Everflow Pay As Your Default Payment Method](https://helpdesk.everflow.io/customer/setting-everflow-pay-as-your-default-payment-method): Learn how to set Everflow Pay as your default payment method within your platform configurations. This will automatically apply Everflow Pay to all new partners, streamlining your payment process.
- [Setting Up Employee Accounts](https://helpdesk.everflow.io/customer/setting-up-employee-accounts): This article guides you through setting up employee accounts in Everflow to control who can access what. You will learn how to create new team member accounts, manage current user access, set role-based permissions, and understand the capabilities of Super Users.
- [Setting Up Everflow Pay](https://helpdesk.everflow.io/customer/setting-up-everflow-pay): This guide provides a comprehensive overview of setting up Everflow Pay, covering account verification, dashboard management, and funding your account. It serves as a roadmap for new users to get started with Everflow Pay.
- [Setting Up Impression Tracking](https://helpdesk.everflow.io/customer/setting-up-impression-tracking): Learn how to set up Impression Tracking in Everflow to measure when ads are viewed by users. This article explains the benefits of tracking impressions and how to configure it for comprehensive campaign performance visibility.
- [Setting Up Offer Controls](https://helpdesk.everflow.io/customer/setting-up-offer-controls): Learn how to configure essential offer controls in Everflow, focusing on offer visibility settings. This article explains the differences between Public, Private, and Request visibility types and how they impact partner access.
- [Setting Up Offers As An Advertiser In The Marketplace](https://helpdesk.everflow.io/customer/setting-up-offers-as-an-advertiser-in-the-marketplace): This article guides Marketplace advertisers on setting up offers and configuring their privacy settings. Readers will learn how to control which partners can view and promote their offers by adjusting visibility settings under the "Tracking Control" tab.
- [Setting Up Partner Terms & Conditions](https://helpdesk.everflow.io/customer/setting-up-partner-terms-conditions): Learn how to set up and manage legal agreements between your network and partners using the Terms and Conditions feature. This article explains how to display terms on the Partner Sign Up Page and Partner Login, requiring one-time acceptance.
- [Setting Up Partners With Everflow Pay](https://helpdesk.everflow.io/customer/setting-up-partners-with-everflow-pay): Learn how to set up Everflow Pay for your partners, either individually or in bulk, after your Everflow Pay account is activated. This article guides you through configuring Everflow Pay as a partner's payment method.
- [Setting Up Payment Auto-Approval in Everflow Pay](https://helpdesk.everflow.io/customer/everflow-pay-payment-auto-approval): Learn how to set up Payment Auto-Approval in Everflow Pay to streamline your payout process by automatically releasing approved payments. This feature eliminates the need for a second manual approval step in the Everflow Pay platform. You will understand how to enable it, select applicable partners, and configure a safety delay.
- [Setting Up SMS Notifications for Traffic Health](https://helpdesk.everflow.io/customer/traffic-health-sms-notifications): Learn how to set up SMS notifications in Traffic Health to receive immediate text alerts for domain incidents, tasks, or reputation flags. This feature ensures key contacts are informed quickly, even when away from their desk. You will understand that SMS notifications are part of Traffic Health Premium and are available for US and Canada mobile numbers.
- [Setting Up Your Partners Via Sign-Up Form](https://helpdesk.everflow.io/customer/setting-up-your-partners-via-sign-up-form): This guide shows you how to use a customizable application form to allow potential Partners to apply to your program. You will learn how to find your sign-up URL, customize form fields, and set up automated approvals to streamline Partner recruitment.
- [Shopify Integration](https://helpdesk.everflow.io/customer/shopify-integration): This article explains how to integrate your Shopify store with Everflow to automatically track affiliate marketing performance. You will learn how Everflow monitors clicks and purchases using Shopify's Customer Event Pixels (CEP) and reconciliation for complete visibility. This integration provides comprehensive tracking for sales driven by your partners.
- [Shopify Integration Feat. Customer Event Pixels](https://helpdesk.everflow.io/customer/shopify-integration-feat-customer-event-pixels): This guide explains how to set up Everflow tracking with Shopify's Checkout Extensibility framework to capture customer event pixels. You will learn to track events like products added to cart, checkout started, and checkout completed as Offer Events in Everflow.
- [Simple Creatives (Images, Links, Videos, & Others)](https://helpdesk.everflow.io/customer/simple-creatives-images-links-videos-others): Understand what Simple Creatives are in Everflow, including images, links, and videos. This article explains how to add these basic marketing assets to an offer to enhance campaigns and track engagement.
- [Single Sign-On (SSO)](https://helpdesk.everflow.io/customer/single-sign-on-sso): Learn what Single Sign-On (SSO) is and how it enables access to multiple services with one set of credentials. This article explains how SSO works with systems like Google Workspace and Azure AD, detailing its benefits for robust security and efficient account management.
- [Singular Integration](https://helpdesk.everflow.io/customer/singular-integration): Integrate Everflow with Singular for mobile app attribution by completing and submitting a specific integration form to Singular. This guide provides a cheatsheet for mapping Everflow and Singular parameters. You will also learn how to manage Singular's specific naming requirements within Everflow Offers.
- [SKAdNetwork & App Attribution](https://helpdesk.everflow.io/customer/skadnetwork-app-attribution): Understand the impact of Apple's SKAdNetwork on mobile app attribution and the changes to IDFA usage. This article explains how iOS 14 fundamentally altered attribution in performance marketing. Note that the iOS SKAdNetwork (SKAN) module will be deprecated and removed from Everflow effective April 1, 2026.
- [Smart Link Report](https://helpdesk.everflow.io/customer/smart-link-report): The Smart Link Report shows the performance of individual offers within a Smart Link, which routes users to the most relevant offer. You will learn how to analyze this report to optimize traffic routing and improve conversions for your Smart Links.
- [Smart Links & KPI Optimization](https://helpdesk.everflow.io/customer/smart-links-kpi-optimization): Discover how Smart Links bundle multiple offers into one tracking link, automatically routing users to the best-matching offer based on priority, weight, or KPI optimization. You will learn to set up Smart Links to efficiently direct traffic and maximize conversions.
- [SmartSwitch For Automatic Optimization and Anti-Fraud Protection](https://helpdesk.everflow.io/customer/smartswitch-for-automatic-optimization-and-anti-fraud-protection): Learn how to enable and create SmartSwitch rules to automatically filter invalid traffic, redirect clicks, and optimize offer performance based on predefined criteria. This feature helps block fraud and improve efficiency without manual intervention.
- [SMSEdge Integration](https://helpdesk.everflow.io/customer/smsedge-integration): Integrate SMSEdge with Everflow to synchronize your SMS campaigns and conversion data. Your Everflow Offers will feed into SMSEdge, and SMSEdge conversions (Sent, Clicks, Leads, Sales) will appear in Everflow reporting. You will learn how to set up this integration using your Everflow network API Key.
- [Snapchat Integration](https://helpdesk.everflow.io/customer/snapchat-integration): This guide explains how to set up Snapchat's Conversions API (CAPI) integration in Everflow. Users will learn to track conversions, improve campaign targeting, and achieve better attribution by sending real-time conversion data to Snapchat.
- [Squarespace Integration](https://helpdesk.everflow.io/customer/squarespace-integration): This guide explains how to integrate Squarespace with Everflow for activity tracking, requiring a Commerce or Business Squarespace account. You will learn to copy the Everflow Click Script and modify the Conversion Script with your specific tracking domain and Advertiser ID for proper implementation.
- [Start Working With Marketplace Partners](https://helpdesk.everflow.io/customer/start-working-with-marketplace-partners): This article serves as an introductory guide for advertisers on how to begin working with Marketplace partners. It outlines the steps for partner discovery, adding connections, and managing partnerships effectively.
- [Step-By-Step Guide To Implement Tracking](https://helpdesk.everflow.io/customer/step-by-step-guide-to-implement-tracking): This guide provides an overview of the essential steps for setting up and configuring tracking for your Everflow offers. You will learn how to establish accurate tracking for impressions, clicks, and conversions across your marketing efforts.
- [Sticky.io Integration](https://helpdesk.everflow.io/customer/sticky-io-integration): This article details how to integrate Sticky.io with Everflow, emphasizing the need for an API integration with Sticky.io. You will learn the configurations for passing data to Sticky.io using either redirects or direct linking methods.
- [Stripe Integration](https://helpdesk.everflow.io/customer/stripe-integration): This article explains how to integrate Stripe with Everflow to track initial payments, recurring payments, rebills, and refunds. You will learn how this integration automatically records Stripe transactions in Everflow, attributing them to the correct marketing partner. This allows you to accurately measure customer lifetime value and calculate commissions based on full revenue.
- [Supported Creative Types & Sizes](https://helpdesk.everflow.io/customer/supported-creative-types-sizes): This guide outlines the supported creative types and sizes in Everflow, along with critical compliance rules for formatting. You will learn how to properly format file extensions, filenames, and HTML documents to prevent upload errors.
- [Taboola Integration](https://helpdesk.everflow.io/customer/taboola-integration): Learn how to integrate Taboola with Everflow to track native advertising performance and automate ROI optimization. This article explains how Taboola's click ID is captured in Everflow and how conversions are sent back to Taboola via postback. You will be able to set up Taboola as a partner and configure the postback in Everflow.
- [Testing Conversion Tracking](https://helpdesk.everflow.io/customer/testing-conversion-tracking): This guide provides a step-by-step process for testing conversion tracking to ensure accurate data capture. It covers preparation steps, running a test, interpreting results, and troubleshooting common issues, so you can confidently verify your conversion tracking setup.
- [Thinkific Integration](https://helpdesk.everflow.io/customer/thinkific-integration): Learn how to track activity from your Thinkific online courses and membership sites within Everflow. This guide provides step-by-step instructions for setting up an Everflow Offer and integrating the Everflow JS SDK Click Script into your Thinkific platform.
- [ThriveCart Integration](https://helpdesk.everflow.io/customer/thrivecart-integration): Integrate ThriveCart with Everflow to track activity from your checkout pages. You will learn how to copy Everflow's Click Script from your Offer (configured for Direct Linking and Javascript SDK) and paste it into ThriveCart's custom tracking code section. This ensures conversions are accurately reported in Everflow.
- [Tiered Commissions](https://helpdesk.everflow.io/customer/tiered-commissions): This article explains how to set up and use Tiered Commissions to motivate and reward Partners based on their performance. You will learn how to configure escalating commission rates that automatically increase as Partners drive more conversions.
- [TikTok Ads Cost Integration](https://helpdesk.everflow.io/customer/tiktok-ads-cost-integration): This article describes how to integrate Everflow with your TikTok Ads accounts to automatically import cost and spend data. By following these steps, you can view your campaign profitability (ROAS) holistically in Everflow, comparing TikTok spend against revenue alongside other channels.
- [TikTok Integration For Core Platform](https://helpdesk.everflow.io/customer/tiktok-integration-for-core-platform): This guide explains how to integrate TikTok with Everflow to send conversion data back to TikTok. Readers will learn to set up this integration to improve ad targeting, optimization, and ROAS for their partners by feeding conversion data to TikTok's algorithm.
- [Tipalti Integration](https://helpdesk.everflow.io/customer/tipalti-integration): This article guides you through integrating Tipalti with Everflow to enable seamless payment processing for partners. You will learn how to connect your Tipalti account, enable the integration, and configure IPN notifications for real-time and scheduled payments.
- [TrackDrive Integration](https://helpdesk.everflow.io/customer/trackdrive-integration): This guide details the optimal setup for integrating Everflow with TrackDrive for Pay Per Call Offers. Users will learn how to configure Everflow Offers with Payout to Affiliates and use Events to track revenue for each TrackDrive Advertiser, including workarounds for current limitations.
- [Tracking & Conversion Domain Management](https://helpdesk.everflow.io/customer/tracking-conversion-domain-management): This article guides users through understanding, setting up, and managing both tracking and conversion domains within the Traffic Health interface. It clarifies the primary purposes of each domain type for accurate click tracking and reliable conversion attribution, ensuring optimal campaign performance.
- [Tracking Google Ads For Mobile Apps Via Parallel Tracking / Campaign URL](https://helpdesk.everflow.io/customer/tracking-google-ads-for-mobile-apps-via-parallel-tracking-campaign-url): This article explains how to set up Everflow to track clicks and conversions for your Google Ads mobile app campaigns using Parallel Tracking. You will learn how to configure your Google Ads campaign URL options to include Everflow's tracking link. This enables Everflow to track activity while customers are sent directly to your landing page.
- [Tracking Organic Traffic](https://helpdesk.everflow.io/customer/tracking-organic-traffic): Learn how to track organic traffic and attribute conversions from direct or untracked sources within Everflow. This article explains how to set up a dedicated offer and partner to distinguish organic performance from affiliate-driven traffic and discover high-performing channels.
- [Tracking SMS As Clicks In Everflow](https://helpdesk.everflow.io/customer/tracking-sms-as-clicks-in-everflow): Learn how to track SMS interactions as clicks within Everflow campaigns. This article provides instructions on configuring the Default Landing Page URL to initiate SMS messages and monitor user engagement.
- [Traffic Blocking](https://helpdesk.everflow.io/customer/traffic-blocking): Understand how to proactively prevent unauthorized or low-quality traffic from reaching your offers using Everflow's Traffic Blocking feature. This article explains how to set up rules to block specific traffic sources based on tracking parameters.
- [Traffic Controls](https://helpdesk.everflow.io/customer/traffic-controls): This article explains how to use Traffic Controls to filter clicks, allowing or denying access to offers based on variables like OS version, acting as a whitelist or blacklist. You will learn how to enable this feature and configure rules for specific offers, advertisers, or partners.
- [Traffic Health Configuration](https://helpdesk.everflow.io/customer/traffic-health-configuration): Configure your domains within the Traffic Health Configurations tab. Learn to view, add, and manage domains, including monitoring levels and SSL certificate expiration, to ensure proper tracking domain management.
- [Traffic Health Dashboard Overview](https://helpdesk.everflow.io/customer/traffic-health-dashboard-overview): This overview introduces the Traffic Health dashboard as an early-warning system for tracking domains and IPs. It explains how the dashboard monitors for downtime, reputation flags, and assignment problems, surfacing critical issues for user action.
- [Traffic Health Domain Usage & Assignments](https://helpdesk.everflow.io/customer/traffic-health-domain-usage-assignments): This guide explains how to view domain usage, assign domains to Offers and Partners, and identify partners using incorrect domains. Readers will learn to control which domains serve specific traffic for their campaigns using the Usage, Assignments, and Mismatches tabs.
- [Traffic Health External Notifications](https://helpdesk.everflow.io/customer/traffic-health-external-notifications): Learn to set up External Notifications in Traffic Health to alert key contacts about domain incidents, tasks, or reputation flags. This feature allows you to send real-time alerts via Email, Slack, or Webhook to individuals who may not have an Everflow login. You will be able to create, scope, and manage these notifications effectively.
- [Traffic Health Incidents & Reputation Management](https://helpdesk.everflow.io/customer/traffic-health-incidents-and-reputation-management): Understand how Traffic Health monitors domains for uptime incidents and reputation flags. This article explains the Uptime Incidents and Reputation Flags tabs, detailing how to track domain reachability and identify if domains or IPs are flagged by threat intelligence sources.
- [Traffic Health IP-Level Monitoring](https://helpdesk.everflow.io/customer/traffic-health-ip-monitoring): Discover how to use the IP-Level view in Traffic Health to investigate issues related to specific IP addresses. This feature allows you to see reputation flags and identify all domains hosted on a single IP, helping you diagnose and resolve problems affecting your traffic. You will learn the prerequisites for accessing IP-Level reputation data.
- [Traffic Health ISP Trends](https://helpdesk.everflow.io/customer/traffic-health-isp-trends): This article introduces the ISP Trends feature, available in the Premium plan, which provides insights into domain performance across different Internet Service Providers. Users will learn how to identify traffic blocking, filtering, or throttling by specific ISPs to proactively address campaign impacts.
- [Traffic Health Notifications & Billing](https://helpdesk.everflow.io/customer/traffic-health-notifications-billing): This article explains how Everflow's Traffic Health notification system alerts users to critical domain health problems and outlines flexible billing options. Readers will learn how to receive immediate, actionable alerts about domain issues and their impact on business.
- [Traffic Health Packages & Billing](https://helpdesk.everflow.io/customer/traffic-health-packages-and-billing): Understand the differences between Traffic Health Basic and Premium packages, including the features each offers for monitoring your domains. This article explains how Premium is priced based on domain coverage and guides you through upgrading, managing, or changing your Traffic Health plan within Everflow. You will learn how to access these settings in the Control Center.
- [Ultimate Guide To Traffic Health](https://helpdesk.everflow.io/customer/ultimate-guide-to-traffic-health): This comprehensive guide covers all aspects of Everflow's Traffic Health features. Learn how to add and configure Traffic Health, monitor domain health, manage reputation issues, and strategically assign domains to optimize campaign performance.
- [Unbounce Integration](https://helpdesk.everflow.io/customer/unbounce-integration): This article details how to integrate Unbounce with Everflow for conversion tracking, requiring a connected domain in Unbounce. You will learn about two methods: JS SDK Setup for both direct and redirect links, and Server Postback Setup for redirect links, with step-by-step instructions for implementing the chosen tracking method.
- [Understanding & Managing Payee-To-Vendor Mapping In Everflow Pay](https://helpdesk.everflow.io/customer/understanding-managing-payee-vendor-mapping-in-everflow-pay): Learn about Payee-to-Vendor mapping in Everflow Pay, which links your Everflow Payees to corresponding Vendors or Contacts in your accounting software. You will understand why this mapping is crucial for syncing financial data and how to manage these connections.
- [Understanding Everflow Pay Fees & Who Pays Them](https://helpdesk.everflow.io/customer/understanding-everflow-pay-fees-who-pays-them): Understand the Everflow Pay fee structure, including usage fees based on monthly payout volume and transaction fees for international payments. This article clarifies who is responsible for paying which fees, whether the advertiser or the payee.
- [Understanding Everflow Pay Payment Statuses](https://helpdesk.everflow.io/customer/understanding-everflow-pay-payment-statuses): Learn about the different payment statuses in Everflow Pay, such as 'To Approve', 'Awaiting Funds', 'In Progress', 'Paid', and 'Rejected'. This article explains what each status means and where to track your payments within Everflow and Everflow Pay.
- [Understanding Flowcharts](https://helpdesk.everflow.io/customer/understanding-flowcharts): This guide introduces Everflow's Flowchart feature for visualizing complete user journeys from clicks to conversions. You will learn how to identify patterns, detect fraud, understand multi-touch attribution, and analyze user behavior across campaigns.
- [Understanding Payout Priority](https://helpdesk.everflow.io/customer/payout-priority): Learn how Everflow determines which payout rule applies when multiple options exist for a conversion. This article outlines the payout priority order, from default offer payouts to custom settings and customer value, ensuring correct partner compensation.
- [Understanding Server-Side Clicks](https://helpdesk.everflow.io/customer/understanding-server-side-clicks): Learn how server-side clicks improve user experience and attribution by allowing users to bypass redirects and go directly to a landing page. This article explains the benefits of server-side tracking, including faster page loads and fewer dropped clicks, especially with iOS 14+ and SKAdNetwork.
- [Understanding Tracking With Server To Server Postbacks](https://helpdesk.everflow.io/customer/understanding-tracking-with-server-to-server-postbacks): Learn how Everflow's Server-to-Server (S2S) Postbacks provide a robust and reliable solution for precisely recording conversions. This article explains their function and importance for secure tracking and reporting, eliminating reliance on browser-based methods.
- [Understanding Tracking With The HTML Pixel](https://helpdesk.everflow.io/customer/understanding-tracking-with-the-html-pixel): Learn how Everflow's HTML pixel tracking works for capturing user behavior and conversion events. This article explains what an HTML pixel is and how to access it, noting that this method is outdated due to reliance on third-party cookies.
- [Understanding Tracking With The JavaScript SDK](https://helpdesk.everflow.io/customer/understanding-tracking-with-the-javascript-sdk): Learn how Everflow's JavaScript SDK provides a powerful solution for precise and efficient tracking of user interactions and conversions on your web pages. This article explains what you can track, including impressions, clicks, and conversions, using this lightweight tool.
- [Understanding Transaction and Conversion IDs](https://helpdesk.everflow.io/customer/understanding-transaction-and-conversion-ids): Understand the distinct roles of transaction_id and conversion_id in Everflow for accurate attribution and deduplication. This article clarifies what each 32-character hexadecimal ID represents and when it is generated. You will learn how a single click session (transaction_id) can be associated with multiple conversion events (conversion_id).
- [Understanding Your Everflow Pay Dashboard](https://helpdesk.everflow.io/customer/understanding-your-everflow-pay-dashboard): This article guides you through the Everflow Pay dashboard, explaining sections like Your Funds, Your Account, Coverage, Payments Requiring Attention, and Transactions. You will learn how to manage payments and monitor account activities effectively.
- [Unique Session Identifier For Duplicate Clicks](https://helpdesk.everflow.io/customer/unique-session-identifier-for-duplicate-clicks): Understand how the Unique Session Identifier feature in Everflow classifies clicks as unique or duplicate. This article explains how to configure this setting to prevent inflated metrics and control duplicate clicks for accurate tracking.
- [UnsubCentral Integration](https://helpdesk.everflow.io/customer/unsubcentral-integration): This article explains how to integrate UnsubCentral with Everflow to efficiently manage shared email suppression lists. You will learn to connect your UnsubCentral account and apply suppression lists to your offers, ensuring compliance.
- [User Anonymization & Handling Data Deletion Requests](https://helpdesk.everflow.io/customer/user-anonymization-handling-data-deletion-requests): This article defines data deletion requests and explains how Everflow handles user anonymization in response to them. Readers will understand what personal information is removed and what business data remains intact after a deletion request.
- [User Management](https://helpdesk.everflow.io/customer/user-management): Discover Everflow's User Management feature, which enables you to track individual users across multiple Offers and Partners. You will learn how to apply dynamic changes to their Revenue Payout based on specific user behaviors, such as rewarding volume or cross-promotional activity.
- [Using Coupon Codes For Clickless Tracking](https://helpdesk.everflow.io/customer/using-coupon-codes-for-clickless-tracking): Learn how to use coupon codes for clickless tracking in Everflow, enabling partners to promote offers without tracking links. This guide explains how to assign coupon codes to partners for conversion attribution and notes differences from discount codes.
- [Variance Report](https://helpdesk.everflow.io/customer/variance-report): This guide explains how the Variance Report helps you analyze performance changes between different time periods. You will learn to identify improvements and declines in your data, broken down by various dimensions like partner or offer, to inform decision-making.
- [Veem Integration](https://helpdesk.everflow.io/customer/veem-integration): This article guides you through setting up the Veem integration with Everflow for international partner payments. You will learn how to connect your Veem account and configure Veem as a payment method for your partners.
- [Viewing, Creating & Editing Offers](https://helpdesk.everflow.io/customer/viewing-creating-editing-offers): Discover how to view, create, and edit Offers within the Everflow Core Platform. This guide provides steps on how to add new offers from scratch, copy existing offers, and access offer details.
- [Webflow Integration](https://helpdesk.everflow.io/customer/webflow-integration): This article provides instructions on integrating Webflow with Everflow to track lead submission events. You will learn how to configure an Everflow Offer, retrieve the necessary Click and Conversion JavaScript codes, and then paste them into the Custom Code section of your Webflow site.
- [WebForce Integration](https://helpdesk.everflow.io/customer/webforce-integration): This article explains how to integrate WebForce with Everflow to connect your marketing funnels and attribute leads and sales to your partners. You will learn how to enable real-time data transfer to track leads captured in WebForce funnels, trigger Everflow events, and accurately measure partner performance for commission payments.
- [Weebly/Square Online Integration](https://helpdesk.everflow.io/customer/weebly-square-online-integration): This guide demonstrates how to integrate Weebly/Square Online with Everflow to track user purchases using the JavaScript SDK. You will learn to create an Everflow Offer with direct linking, then correctly embed the Everflow JS SDK click and conversion scripts into your Weebly/Square Online site.
- [What Are Accounting Integrations In Everflow Pay?](https://helpdesk.everflow.io/customer/what-are-accounting-integrations-in-everflow-pay): Discover what Everflow Pay's Accounting Integration is and how it connects your payment operations directly to your accounting software. You will learn about key benefits such as automatic record creation, near real-time visibility, and accountant-controlled approvals for Bills and Bill Payments.
- [What Are Automations?](https://helpdesk.everflow.io/customer/what-are-automations): Understand what automations are in Everflow and how they can streamline your routine tasks. You will learn about different types of automations, including scheduled actions for updating offers and alerts for monitoring campaign performance. This helps you manage your campaigns more efficiently.
- [What Are Domains in Affiliate Marketing?](https://helpdesk.everflow.io/customer/what-are-domains-in-affiliate-marketing): Learn what domains are and how they function within affiliate marketing. This article explains the critical difference between Tracking and Conversion domains and why understanding this distinction is vital for maintaining healthy campaigns.
- [What Is A Built-In Integration in Everflow?](https://helpdesk.everflow.io/customer/what-is-a-built-in-integration-in-everflow): This article defines Everflow's built-in integrations and explains their benefits for connecting marketing tools. You will learn how to find and use these integrations to share data, streamline your marketing setup, and gain better insights.
- [What Is A Communication Hub?](https://helpdesk.everflow.io/customer/what-is-a-communication-hub): Understand what the Communication Hub is and its purpose as a centralized platform for managing all communications with Partners, Advertisers, and team members. This article outlines its benefits for efficient and professional network messaging.
- [What Is An Offer?](https://helpdesk.everflow.io/customer/what-is-an-offer): Understand the fundamental concept of an Offer within the Everflow platform. This article defines what an Offer is and explains how Partners and Advertisers interact with Offers to promote products or services.
- [What Is Everflow Pay?](https://helpdesk.everflow.io/customer/what-is-everflow-pay): This article defines Everflow Pay, explaining its purpose as a solution for automating partner payments, invoicing, and tax compliance. Readers will understand how Everflow Pay simplifies the management of affiliate commissions.
- [What Is The Everflow Marketplace For Advertisers?](https://helpdesk.everflow.io/customer/what-is-the-everflow-marketplace-for-advertisers): Understand the Everflow Marketplace's benefits for Advertisers, including access to diverse, high-quality Partners and direct connection opportunities. This article outlines how the Marketplace helps Advertisers find and collaborate with Publishers, Affiliates, and other promotional entities.
- [What Is The Everflow Marketplace For Partners?](https://helpdesk.everflow.io/customer/what-is-the-everflow-marketplace-for-partners): Understand what the Everflow Marketplace offers Partners, including access to a diverse brand portfolio and smart matching tools. This article outlines how the platform facilitates seamless integration, flexible promotion opportunities, and comprehensive performance tracking.
- [Who Is A Partner In Everflow?](https://helpdesk.everflow.io/customer/who-is-a-partner-in-everflow): This article defines what a Partner is within the Everflow platform. You will understand their role in promoting Offers and driving Conversions, and recognize various types of Partners such as Affiliates or Influencers.
- [Who Is An Advertiser In Everflow?](https://helpdesk.everflow.io/customer/who-is-an-advertiser-in-everflow): Understand the definition and role of an Advertiser (Brand) within the Everflow ecosystem. This article clarifies that Advertisers own Offers and compensate Partners for successful conversions, helping you determine if you fit this role.
- [Why Everflow?](https://helpdesk.everflow.io/customer/why-everflow): Understand Everflow's core capabilities in unifying performance marketing data from various partner types, including affiliates and influencers, into a single platform. This article explains how the platform enables comprehensive tracking, performance analysis, and optimization of your growth strategies.
- [Wix Integration](https://helpdesk.everflow.io/customer/wix-integration): This guide explains how to track conversions from your Wix store in Everflow, requiring a premium Wix account. You will learn to set up an Everflow Offer using Javascript SDK and Direct Linking, then configure your Wix site with the necessary Everflow tracking details.
- [WooCommerce Integration](https://helpdesk.everflow.io/customer/woocommerce-integration): This article explains how to integrate your WooCommerce store with Everflow using the Javascript SDK for comprehensive tracking. You will learn how to implement click tracking on landing pages, conversion tracking on confirmation pages, and enable refund reporting. This integration provides reliable attribution and detailed performance data for your WooCommerce store.
- [Working With Direct Linking Offers As A Marketplace Partner](https://helpdesk.everflow.io/customer/working-with-direct-linking-offers-as-a-marketplace-partner): Learn how to configure Direct Linking Offers as a Marketplace Partner to ensure proper tracking and attribution. This guide details the steps for setting up tracking links, modifying offer settings, and implementing necessary parameters.
- [Working With The Default Marketplace Offer (DMO) As A Partner](https://helpdesk.everflow.io/customer/working-with-the-default-marketplace-offer-dmo-as-a-partner): Learn what the Default Marketplace Offer (DMO) is and how to work with it as a Partner. This article details the requirements for Advertisers, including setting the default landing page, preview URL, visibility, and status for sitewide offers.
- [Your Go-Live Checklist](https://helpdesk.everflow.io/customer/your-go-live-checklist): Use this checklist to guide you through the process of launching a successful Partner program with Everflow. It outlines the essential phases and steps to ensure your program goes live smoothly after completing the setup wizard.
- [Your Guide To Parameters & Macros](https://helpdesk.everflow.io/customer/your-guide-to-parameters-macros): Explore Everflow's comprehensive guide to parameters and macros, essential tools for passing data between the tracking platform and third-party systems. Learn how to leverage these to exchange information with partners, advertisers, and other attribution platforms.
- [Zipify Tracking Inside Shopify (One Click Upsell)](https://helpdesk.everflow.io/customer/zipify-tracking-inside-shopify-one-click-upsell): Learn how to set up conversion tracking from Zipify OneClickUpsell apps back to Everflow for both Native and Legacy versions. This article guides you through configuring your Everflow offer and integrating with your Shopify store to capture upsell conversions.

## Collaborator Articles

- [Adding Connections As A Marketplace Publisher](https://helpdesk.everflow.io/collaborator/adding-connections-as-a-marketplace-publisher): Learn how to find and connect with new Advertisers in the Everflow Marketplace. This guide walks you through searching for brands, reviewing program details, and completing the application process to build new partnerships.
- [Advertiser Discovery For Marketplace Publishers](https://helpdesk.everflow.io/collaborator/advertiser-discovery-for-marketplace-publishers): Discover how to effectively use the Everflow Marketplace Discovery feature to find ideal Advertiser matches. This guide explains how to leverage intelligent recommendations, search tools, and filters to expand your promotional opportunities.
- [Advertiser Reporting For Publishers](https://helpdesk.everflow.io/collaborator/advertiser-reporting-for-publishers): Access and generate Advertiser Reports as a Publisher within Everflow. Learn how to select reporting timeframes, apply filters for specific advertisers and offers, view performance data graphically, and customize report columns.
- [AppsFlyer Integration For Partners](https://helpdesk.everflow.io/collaborator/appsflyer-integration-for-partners): Partners will learn how to integrate Everflow with AppsFlyer, a Mobile Measurement Partner, to track mobile app installs and in-app events. This article details the steps for initiating new integrations and updating existing ones to pass attribution data.
- [Click Report For Partners](https://helpdesk.everflow.io/collaborator/click-report-for-partners): Understand how to use the Everflow Click Report to monitor every click generated on your Offers. This report helps you assess traffic quality, identify suspicious patterns, and quickly spot any tracking issues.
- [Company & Account Settings For Advertisers](https://helpdesk.everflow.io/collaborator/company-account-settings-for-advertisers): Access and manage your personal and company settings within the Everflow Advertiser Platform. You will learn how to update contact information, configure notification preferences, and view invoices and account configuration details.
- [Configure Your Payment Settings On The Marketplace Platform](https://helpdesk.everflow.io/collaborator/setting-up-your-marketplace-everflow-pay-payee-account): Learn how to configure your payment settings within the Everflow Marketplace Platform to streamline receiving payments via Everflow Pay. This guide shows you how to set up your payee account to be payable for invoices generated from advertisers.
- [Conversion Report For Partners](https://helpdesk.everflow.io/collaborator/conversion-report-for-partners): Partners will learn how to use the Conversion Report in Everflow to track successful conversions, verify approved actions for payment, and identify performance patterns. This report helps ensure partners are properly credited for results and can troubleshoot traffic issues.
- [Core Terms For Partners](https://helpdesk.everflow.io/collaborator/core-terms-for-partners): This article defines core Everflow terminology essential for partners to understand the platform. You will learn the roles of Partners, Advertisers, and Offers, and how these elements interact within the Everflow ecosystem.
- [Essential Reports For New Partners](https://helpdesk.everflow.io/collaborator/essential-reports-for-new-partners): New partners will learn about the essential Everflow reports needed to track performance, optimize campaigns, and maximize earnings. This guide covers key reports like the Offer Report for quick performance snapshots and detailed conversion analysis.
- [Event Report For Partners](https://helpdesk.everflow.io/collaborator/event-report-for-partners): Partners will learn how to use the Event Report to track and analyze additional user actions (events) beyond initial conversions. This report provides insights into traffic performance, including metrics, revenue, and conversion rates for various events across offers.
- [Flex Report For Partners](https://helpdesk.everflow.io/collaborator/flex-report-for-partners): Discover how to leverage the Everflow Flex Report, a customizable pivot table, to group and analyze your performance data. This guide explains how to use multiple dimensions to uncover deep insights and optimize your affiliate business.
- [Getting Started as a New Partner](https://helpdesk.everflow.io/collaborator/getting-started-as-a-new-partner): New partners will learn the essential steps to get started with the Everflow Partner Platform, from initial login to generating your first click. You will understand the dashboard layout and how to navigate key sections like Offers, Reporting, and Payments.
- [Getting Started As A Partner](https://helpdesk.everflow.io/collaborator/getting-started-as-a-partner): This article introduces Everflow and guides new partners through the initial setup process. You will learn how to access your partner account, understand how you get paid, and complete essential onboarding steps like providing banking and tax information.
- [Getting Started As An Advertiser](https://helpdesk.everflow.io/collaborator/getting-started-as-an-advertiser): Get started as an Advertiser on Everflow by understanding your role and the platform's purpose. Learn how the Advertiser Platform helps manage affiliate marketing campaigns, track conversions, and optimize return on investment.
- [Google Ads Integration For Partners](https://helpdesk.everflow.io/collaborator/google-ads-integration-for-partners): Partners will learn how to integrate their Google Ads account with Everflow to achieve enhanced tracking precision and optimization capabilities. This integration helps maximize conversions, reduce wasted ad spend, and gain deeper insights into campaign performance.
- [How Everflow Tracking Works](https://helpdesk.everflow.io/collaborator/how-everflow-tracking-works): This guide explains the fundamental process of how Everflow tracking works to connect clicks with conversions. You will understand how Everflow assigns unique IDs to clicks to attribute actions to the correct partner.
- [How To Find Terms & Conditions History](https://helpdesk.everflow.io/collaborator/how-to-find-terms-conditions-history): This article shows you how to access and review your complete history of accepted Offer terms and conditions in Everflow. You will learn to find specific agreements, ensuring compliance and transparency with advertisers' requirements.
- [How To Get Paid As A Partner](https://helpdesk.everflow.io/collaborator/how-to-get-paid-as-a-partner): This article guides partners on how to understand their earnings and set up payment details within Everflow. You will learn about different payment structures, payout methods, and the steps required to configure your billing information to receive payments.
- [How To Get Tracking Links & Creative Assets](https://helpdesk.everflow.io/collaborator/how-to-get-tracking-links-creative-assets): This article describes how to use the Tracking Asset Generator to obtain tracking links, download creative assets, and retrieve coupon codes for promoting offers. You will learn where to find all necessary promotional materials to start your campaigns.
- [How To Manage Your Billing & Invoices](https://helpdesk.everflow.io/collaborator/how-to-manage-your-billing-invoices): This article explains how to manage your billing details and invoices within the Partner Platform. You will learn to set up banking and tax information, and access your payment history, transactions, and invoices.
- [How To Navigate Partner Platform](https://helpdesk.everflow.io/collaborator/how-to-navigate-partner-platform): This article provides an overview of the Everflow Partner Platform, explaining its central role for tracking, reporting, and billing. You will learn where to find available offers, monitor your earnings, and access performance data.
- [How To Navigate The Advertiser Platform & Dashboard](https://helpdesk.everflow.io/collaborator/how-to-navigate-the-advertiser-platform-dashboard): Navigate the Everflow Advertiser Platform interface and dashboard with ease. This guide shows you how to use the sidebar for quick access, manage account settings, and understand the layout of your default landing page.
- [How To Navigate The Marketplace Platform](https://helpdesk.everflow.io/collaborator/how-to-navigate-the-marketplace-platform): Learn how to navigate the Everflow Marketplace platform to efficiently find and manage Advertiser connections. This guide covers using the navigation bar, accessing the Marketplace Dashboard, and viewing different advertiser categories and your existing connections.
- [How To Set Up Your Agency Platform](https://helpdesk.everflow.io/collaborator/how-to-set-up-your-agency-platform): Learn how to set up your Everflow Agency Platform from start to finish. This guide covers the account creation process, setting your password, and configuring two-factor authentication to secure your platform.
- [How To Update Your Public Marketplace Publisher Profile](https://helpdesk.everflow.io/collaborator/how-to-update-your-public-marketplace-publisher-profile): This article shows you how to update your public Marketplace Publisher profile in Everflow. You will learn to access your profile, make necessary edits, and submit changes for review to maintain accurate information for Advertisers.
- [Introduction To Advanced Analytics For Partners](https://helpdesk.everflow.io/collaborator/introduction-toadvancedanalytics-for-partners): Partners will learn about Everflow's advanced analytics tools, including the Dimensional Report and Flex Report, to gain deeper insights into their data. This helps partners identify revenue growth opportunities by analyzing multiple metrics and creating custom reports.
- [Introduction To Reporting & Analytics For Advertisers](https://helpdesk.everflow.io/collaborator/introduction-to-reporting-analytics-for-advertisers): Discover the powerful reporting and analytics tools available to Advertisers on Everflow. Learn how these tools provide comprehensive visibility into campaign performance, enable data-driven decisions, and help measure campaign ROI.
- [Managing Marketplace Publisher Connections](https://helpdesk.everflow.io/collaborator/managing-marketplace-publisher-connections): Manage your Advertiser connections effectively within the Everflow Marketplace as a Publisher. Learn how to view active partnerships, respond to pending requests, discover new opportunities, and generate tracking links for offers.
- [Managing Postbacks As A Partner](https://helpdesk.everflow.io/collaborator/managing-postbacks-as-a-partner): Partners will learn what postbacks are and how to manage them in Everflow. A postback is a server-to-server notification that Everflow sends to a partner's system when a conversion, event, or click occurs.
- [Managing Your Marketplace API Keys](https://helpdesk.everflow.io/collaborator/managing-your-marketplace-api-keys): Learn to generate, edit, and revoke API keys securely within the Everflow Marketplace. This guide details which user roles can manage API keys and how to use them for custom integrations, reporting, and task automation.
- [Managing Your Partner Notifications](https://helpdesk.everflow.io/collaborator/managing-your-partner-notifications): This article details how to manage your partner notifications to stay informed about important account and offer changes. You will learn to configure both in-app and email alerts for events such as offer updates, billing invoices, and messages from advertisers.
- [Marketplace Publisher Sign Up & Profile Creation](https://helpdesk.everflow.io/collaborator/marketplace-publisher-sign-up-profile-creation): This guide outlines the steps for new Marketplace Publishers to sign up and create their profile within the Everflow platform. You will learn about the initial contact, email verification, and the account approval process.
- [Meta (Facebook) Attribution For Partners](https://helpdesk.everflow.io/collaborator/meta-facebook-attribution-for-partners): Partners will learn how to integrate Everflow with Meta Business Manager using the Conversions API (CAPI) for real-time conversion tracking. This integration improves tracking accuracy, campaign optimization, and simplifies implementation by avoiding website pixels.
- [Offer Access & Availability](https://helpdesk.everflow.io/collaborator/offer-access-availability): Partners will learn about the different offer access and availability statuses within the Everflow Partner Platform. This article explains how to request access, review terms and conditions, and track permissions for various offers.
- [Offer Report For Advertisers](https://helpdesk.everflow.io/collaborator/offer-report-for-advertisers): Gain direct insights into your campaign performance using the Offer Report in the Everflow Advertiser Platform. You will learn to track key metrics like impressions, clicks, conversions, and costs, and how to export data for analysis.
- [Offer Report For Partners](https://helpdesk.everflow.io/collaborator/offer-report-for-partners): Partners will learn how to use the Offer Report to get a comprehensive view of each campaign's performance. This report helps partners track clicks, conversions, revenue, and traffic quality to optimize their promotional efforts.
- [Offers Overview For Marketplace Publishers](https://helpdesk.everflow.io/collaborator/offers-overview-for-marketplace-publishers): Gain an overview of Offers as a Marketplace Publisher, defining them as promotional opportunities. Learn how to browse available offers, apply filters, and use the Tracking & Asset Generator to create tracking links and access creative materials.
- [Payment Timeline & What to Expect](https://helpdesk.everflow.io/collaborator/how-partner-payments-work): Partners will learn about the complete payment timeline and what to expect when getting paid through Everflow. This guide outlines each step from a conversion occurring to funds being deposited into your bank account.
- [Reporting & Analytics Features For Advertisers](https://helpdesk.everflow.io/collaborator/reporting-analytics-features-for-advertisers): Explore the specific reporting and analytics features available to Advertisers in Everflow. Learn how to customize report settings, save and schedule reports, share data, and apply filters to focus on specific campaign data.
- [Reporting & Analytics Features For Partners](https://helpdesk.everflow.io/collaborator/reporting-analytics-features-for-partners): Partners will learn about Everflow's essential reporting and analytics features to track performance and optimize earnings. This article highlights four critical reports for immediate visibility into offer revenue and conversion tracking.
- [Setting Up Your Everflow Pay Account](https://helpdesk.everflow.io/collaborator/setting-up-your-everflow-pay-account): This article provides instructions for setting up your Everflow Pay account to receive payouts. You will learn how to complete the necessary payee configuration on the Billing page within your Partner Platform account.
- [Smart Links Management & Reporting](https://helpdesk.everflow.io/collaborator/smart-links-management-reporting): This article explains how to locate, manage, and interpret reports for your Smart Links within Everflow. You will learn to access Smart Link data, view associated offers and revenue, and analyze performance metrics like clicks, conversions, and revenue trends.
- [The Marketplace Earnings Report](https://helpdesk.everflow.io/collaborator/the-marketplace-earnings-report): This guide explains how to use the Marketplace Earnings Report to get a consolidated view of your earnings and payment statuses. You will learn how to track your financial performance across all connected advertisers within the Marketplace Platform.
- [TikTok Attribution For Partners](https://helpdesk.everflow.io/collaborator/tiktok-attribution-for-partners): Partners will learn how to integrate Everflow with TikTok to push conversion data directly via API, enhancing ad targeting and return on ad spend (ROAS). This integration provides clear attribution for both web and app campaigns on TikTok.
- [Troubleshooting: Why Isn't My Tracking Working?](https://helpdesk.everflow.io/collaborator/troubleshooting-tracking-not-working): Learn how to troubleshoot common issues when your Everflow tracking link isn't working as expected. This guide covers verifying offer status, ensuring you use a tracking link, and checking if you meet targeting rules.
- [Understanding Your Reports: Quick Start](https://helpdesk.everflow.io/collaborator/understanding-reports-analytics-for-partners): Partners will learn how to navigate and understand the various reports available in Everflow, including those for clicks, conversions, and revenue. This guide helps you identify which report to use to answer specific performance questions.
- [User Roles & Permissions In The Marketplace](https://helpdesk.everflow.io/collaborator/user-roles-permissions-in-the-marketplace): Understand the Administrator and Marketplace Manager user roles and their specific permissions within the Everflow Marketplace. Learn how to confidently assign these roles to team members for secure task delegation.
- [Using Your Partner Platform API Key](https://helpdesk.everflow.io/collaborator/using-your-partner-platform-api-key): Learn how to use your Partner Platform API key to integrate Everflow data and controls into your own scripts, dashboards, and tools. You can build custom solutions like daily revenue digests, live dashboards, or automated alerts.
- [Variance Report For Partners](https://helpdesk.everflow.io/collaborator/variance-report-for-partners): Learn how to use the Variance Report in Everflow to analyze changes in your affiliate marketing performance over time. This guide shows you how to compare metrics between two periods, identify trends, and make data-driven optimization decisions.
- [What Is The Everflow Marketplace For Publishers?](https://helpdesk.everflow.io/collaborator/what-is-the-everflow-marketplace-for-publishers): Understand what the Everflow Marketplace offers Publishers, including its key features and benefits. This article explains how the platform connects you with relevant Advertisers, helps you discover brands, and maximizes your monetization potential.
- [Why Become An Everflow Agency Partner](https://helpdesk.everflow.io/collaborator/why-become-an-everflow-agency-partner): Discover the advantages of becoming an Everflow Agency Partner and how it can help distinguish your agency. This article details benefits like co-marketing opportunities, referral pipelines, discounted client pricing, and dedicated support.
- [Why Work With Agency Partners](https://helpdesk.everflow.io/collaborator/why-work-with-agency-partners): Understand the benefits of working with Everflow Agency Partners to drive growth through strategic performance-based partnerships. This article explains how agency partners can assist with setting up, managing, and optimizing your affiliate programs.
- [Working With Offers As An Advertiser](https://helpdesk.everflow.io/collaborator/working-with-offers-as-an-advertiser): Manage your marketing campaigns using the Offers section in the Everflow Advertiser Portal. Learn how to view offer details, track performance metrics, review targeting settings, and access creative materials.