Table of Contents
Introduction
The Marketplace is your one-stop shop for connecting with vetted, quality campaign sources on both the supply and demand sides. It is an absolute game changer whether you are a publisher seeking advertisers, or an advertiser seeking publishers. The carefully curated design of the Marketplace helps you access the partnerships you need to amplify your quality revenue in record time due to the high-quality selection of chosen advertisers and curated publishers.
Strong Ad Sources Only
Marketplace features direct and O&O offers from leading advertisers, networks, and agencies in popular spaces like gaming, mobile, health, rewards, finance & insurance, eCommerce.
Comprehensive Info
All listings contain easily identifiable advertiser info including geos, verticals, advertiser type, allowed traffic, and other convenient options.
Quick Connection
All parties are already part of the Everflow family which makes integration and postback setup a breeze.
*If you would like to join the Marketplace as a Preferred Partner, please fill out this form*
*If you would like to join the Marketplace as an Advertiser/Brand, please fill out this form*
Marketplace Overview
Once you have joined the Marketplace, you can find it by navigating to: Navigation Bar (Hamburger Menu) > Connect - Marketplace
There will be two to three tabs available at the top of the screen.
Partner/Advertiser Discovery
This section highlights potential partnerships based on alignment of offerings and requirements. The Match Score is based on an algorithm comprised of requirements and other data points.
Filters: Narrow down potential partnerships based on specific data. The Status filter will display only the prospects based on their status in the Managed Connections, such as Connected or Pending Approval.
View: You can choose to view your connections in a grid or in a table.
Manage Connections
A notification bubble with a number will be visible on the tab when an a connection is "Awaiting Your Approval".
Connected Partners/Brands: List of all approved connections. At the end of each row, you can Generate Tracking Links for specific Offers or Partners.
Awaiting Your Approval: These are connections that have applied to work with you. You can view their profile and reach out directly.
Pending Approval: These are connections to which you have applied but they are awaiting approval. You can edit your request at any time by clicking the vertical dots to Edit Request.
Partner Discovery
Navigate to Marketplace - Partner Discovery. This is where you can search and connect with a curated list of high quality Partners. You can invite them to your program and automatically connect your Offers to their system when they accept. No additional tracking setup is required for base conversions or events.
Pro Tip: If an Offer uses Direct Linking, it will not automatically implement the correct Partner Tracking Link for your Partner. You will need to instruct the Partner to append the following to their tracking link, being sure to replace values 'XX' with the respective Offer ID and Affiliate ID: &oid=XX&affid=XX.
Navigate to Marketplace → Manage Connections → Connected Advertisers.
Choose the connection that you are interested in and click the vertical dots on the right side of the screen.
Select Edit Sync Details.
Navigate to the Controls section. Under Field Locking, select Base Destination URL.
Click Save.
Navigate to Marketplace → Manage Connections → Connected Advertisers → Click on the connection you are looking to modify → Offers Tab.
Edit each Offer’s Base Destination URL to include the right
oid=XXXandaffid=XXX.Place your postback in the advertiser’s account.
Adding Relationships
Step #1
Choose and invite the desired Partner. You can either create a new account for them, or connect to their existing account.
Selecting Customize Visibility allows you to pre-approve Offers that you want to automatically set up in the Partner's platform. Please note that all Public offers will already be approved for this Partner.
Step #2
Once the Partner approves your request, you will receive confirmation via email.
Step #3
Navigate to Partners - Manage > Name of Partner.
Step #4
Once set up, the Partner is managed with the same process as your existing Partners.
You can also manage which Offers the Partner has access to from the above screen.
The tracking setup will be automatically implemented for successfully recording Conversions and Events. When an Offer is approved for the Partner it will immediately feed into their platform, allowing them to start delivering traffic.
Advertiser Discovery
Navigate to Marketplace - Advertiser Discovery. This is where you can find new Offer sources for promoting with your traffic.
Adding Relationships
Step #1
Click Apply. Then, you will need to:
accept the Advertiser's Terms and Conditions,
either enable the toggle for Use Existing Advertiser which will allow you to associate the Offers with the selected Advertiser, or create a new Advertiser account with which to associate the Offers by keeping the toggle disabled,
select Visibility for the Offers, which determines the default Visibility settings for your Partners, and
enter the Margin you want to receive, which will automatically adjust the Offer's Partner payout to the amount needed to maintain your margin.
For example: If you enter 25% margin, and receive an Offer from this Advertiser for $10 RPA, it will automatically be set up with a $7.50 CPA for your Partners.
Step #2
You will receive an email confirmation when the application was approved by the Advertiser. Then, you can review the newly created Offers by simply clicking on View Offers from the email.
Managing Your Advertiser Feeds
Navigate to the Control Center - Integrations - Marketplace tab. This is where you can review and edit all of your Advertiser integrations via the Marketplace. This is also where you can set up an API with other Advertisers or Platforms that typically do not use Everflow.
Please see Marketplace Feeds documentation [here].
Please Note: If you need to add an integration via API, click the Add Integration button in the top right side of the screen. This is only for existing relationships, in which you already have an API key and would like to complete it manually. Please reach out to the Customer Success team if you do not see the Advertiser or Platform you wish to integrate with.
NEED HELP? OUR CUSTOMER SUCCESS TEAM IS HERE FOR YOU!
We've assembled a superstar team of industry veterans that are available around the clock to make sure that your issues are resolved and questions are answered. You can reach out any time in-platform via Chat or by emailing support@everflow.io.
