See below a brief overview on using Everflow for tracking and optimizing performance from social and advertising platforms:


Facebook

Solution

If you or your Partner is buying media on Facebook, we can push your conversion data into Facebook Ads Manager.

Benefit

This gives you or your Partner the critical ability to optimize campaigns inside Facebook Ads Manager.

How-To

1. Use Direct Linking to track conversions in Everflow.

2. Create an app in your Facebook business account.

3. Generate an access token.

4. Set up Facebook App integration in Everflow.

Click the button below for a complete integration guide:


Google

Solution

If you or your Partner is buying media on Google, we can push your conversion data into Google Ads.

Benefit

This gives you or your Partner the critical ability to optimize campaigns inside Google Ads.

How-To

1. Use Direct Linking to track conversions in Everflow.

2. Set up your Google Ads campaigns to pass the gclid to Everflow on every click.

3. Set up Google Ads to receive offline conversions.

4. Use Zapier to send conversion data from Everflow to Google Ads.

Click the buttons below for more information:


Instagram

Solution

Use IG Stories for posting links to your Everflow Offers.

Benefit

This gives you or your Partner the ability to place Offers directly on IG.

How-To

Use the Link sticker to add a link to your story. When people tap on the sticker, they’ll be redirected.

Click the button below for more information:


TikTok

Solution

If you or your Partner is buying media on TikTok, we can push your conversion data into TikTok Ads Manager.

Benefit

This gives you or your Partner the critical ability to optimize campaigns inside TikTok Ads Manager.

How-To

1. Create an app in your TikTok business account.

2. Generate access token.

3. Set up TikTok app integration in Everflow.

Click the button below for a complete integration guide:


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