When you are creating your Fail Traffic rules, it is important to distinguish which Fail Reasons apply to the logic you are building. Below is a list of the reasons a click may fail, and the Fail Reason that should be selected in order to ensure your failed click is sent to the correct offer.

Name

Code

Description

Fail Traffic Reason

INVALID_OVER_TTL

1

Offer is expired

OFFER_EXPIRED

INVALID_OVER_OFFER_CAP

2

Over offer caps

CAPS

INVALID_OVER_OFFER_GROUP_CAP

3

Over offer group caps

CAPS

INVALID_PLATFORM

4

Offer not targeting incoming device platform

GEOTARGETING

INVALID_DEVICE_TYPE

5

Offer not targeting incoming device type

GEOTARGETING

INVALID_BROWSER

6

Offer not targeting incoming device browser

GEOTARGETING

INVALID_OS_VERSION

7

Offer not targeting incoming device os version

GEOTARGETING

INVALID_BROWSER_LANGUAGE

8

Offer not targeting device language

GEOTARGETING

INVALID_COUNTRY

9

Offer not targeting user country

GEOTARGETING

INVALID_REGION

10

Offer not targeting user region

GEOTARGETING

INVALID_CITY

11

Offer not targeting user city

GEOTARGETING

INVALID_DMA

12

Offer not targeting user dma

GEOTARGETING

INVALID_IP_RANGE

13

User IP not included in IP ranges

GEOTARGETING

BLOCKED_TRAFFIC

14

Blocked by traffic blocking

OTHER

BLOCKED_IP_RANGE

15

User IP is being blocked

GEOTARGETING

INVALID_ISP

16

Offer not targeting user ISP

GEOTARGETING

INVALID_DAY_PARTING

17

Click occurred in an invalid day parting period

GEOTARGETING

INVALID_CONNECTION_TYPE

18

Offer not targeting user's connection type

GEOTARGETING

INVALID_CARRIER

19

Offer not targeting user's mobile carrier

GEOTARGETING

CAMPAIGN_NO_MATCHING_OFFERS

20

No offers in the campaign target the user

OTHER

DUPLICATE_CLICK

21

Duplicate click with duplicate filter enabled

OTHER

PROXY_BLOCKED

23

Traffic from proxies is blocked

GEOTARGETING

BLOCKED_TRAFFIC_CONTROL

24

Blocked by traffic control

TRAFFIC_CONTROL

BLOCKED_TRAFFIC_CONSTRAINT

25

Blocked by traffic constraint

TRAFFIC_CONTROL

BLOCKED_TRAFFIC_AFFILIATE_TRACKING_DOMAIN

26

Blocked by affiliate tracking domain setting

OTHER

ALREADY_CONVERTED

27

Already converted during session

ALREADY_CONVERTED

TRAFFIC_OPTIMIZED

28

Traffic was blocked by SmartSwitch

OTHER

FORWARDED_RULE

29

Click was forwarded by a rule

OTHER

FILTER_SUB_1

101

Sub 1 value filtered

TRAFFIC_FILTER

FILTER_SUB_2

102

Sub 2 value filtered

TRAFFIC_FILTER

FILTER_SUB_3

103

Sub 3 value filtered

TRAFFIC_FILTER

FILTER_SUB_4

104

Sub 4 value filtered

TRAFFIC_FILTER

FILTER_SUB_5

105

Sub 5 value filtered

TRAFFIC_FILTER

FILTER_SOURCE_ID

106

Source ID value filtered

TRAFFIC_FILTER

FILTER_USER_AGENT

107

User Agent value filtered

TRAFFIC_FILTER

FILTER_REFERER

108

Referrer value filtered

TRAFFIC_FILTER

FILTER_IDFA

109

IDFA value filtered

TRAFFIC_FILTER

FILTER_GOOGLE_AID

110

Google Advertiser ID value filtered

TRAFFIC_FILTER

FILTER_LANGUAGE

111

HTTP Accept Language value filtered

TRAFFIC_FILTER

AFFILIATE_PARAMETER_INVALID

1001

The affiliate parameter was missing (or malformed) from the click request (invalid URL)

OTHER

AFFILIATE_NOT_FOUND

1002

The affiliate was not found

OTHER

AFFILIATE_INACTIVE

1003

The affiliate's account is inactive

OTHER

AFFILIATE_NOT_APPROVED

1004

The affiliate was not approved to run the offer

OTHER

AFFILIATE_BLOCKED

1005

The affiliate is blocked

OTHER

OFFER_PARAMETER_INVALID

1006

The offer parameter was missing (or malformed) from the click request (invalid URL)

OTHER

OFFER_NOT_FOUND

1007

The offer was not found

OTHER

OFFER_INACTIVE

1008

The offer is inactive

OTHER

OFFER_GROUP_NOT_FOUND

1009

The offer group was not found

OTHER

ADVERTISER_NOT_FOUND

1010

The advertiser was not found

OTHER

ADVERTISER_INACTIVE

1011

The advertiser is inactive

OTHER

ADVERTISER_BLOCKED

1012

The advertiser is blocked

OTHER

CAMPAIGN_PARAMETER_INVALID

1013

The Smart Link parameter was missing (or malformed) from the click request (invalid URL)

OTHER

CAMPAIGN_NOT_FOUND

1014

The Smart Link was not found

OTHER

CAMPAIGN_INACTIVE

1015

The Smart Link is inactive

OTHER

FORENSIQ_OVER_THRESHOLD

1016

Forensiq fraud check has returned a value over threshold for the click

OTHER

AFFILIATE_BLACKLISTED

1017

The affiliate is blacklisted at the advertiser level

OTHER

ANURA_FRAUD_CHECK

1018

Anura fraud check categorized click as fraud

OTHER

IPQUALITYSCORE_OVER_THRESHOLD

1019

IP Quality Score fraud check has returned a value over threshold for the click

OTHER

AFFILIATE_NOT_ACCEPTED_TERMS_CONDITIONS

1020

The Affiliate must accept the offer Terms and Conditions to run the offer

OTHER


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