Overview

You can use Zapier to send you Everflow conversion data to be tracked as 'Import from Clicks' conversions inside of your Google Ads instance using Webhooks.

Please note: These conversions require a 24 hour delay, and Zapier costs are separate from Everflow.

Pre-Launch: Set up Google Ads to pass the Google Click ID:

In order to start sending conversions into your Google Ads account, you will need to first set up your campaigns to send the Google Click ID (GCLID) on every Click.

This is handled by selecting one of your campaigns > Settings > Click on the blue Additional Settings > Campaign URL Options > Under Final URL Suffix pass GCLID under what of your Sub ID parameters. For example: sub2={gclid}

With this setup, you will now receive the GCLID for every click from that campaign under your sub2 parameter.

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Step #1 - Everflow

In Everflow, set up an Offer. Be sure that Direct Linking is disabled on the Tracking & Controls card.

Step #2 - Zapier

Click Make a Zap in the upper left side of the screen.

Step #3 - Zapier

Select Webhooks by Zapier, and Catch Hook as the Trigger Event.

Step #4 - Zapier

Pull your Custom Webhook URL from this section:

Step #5 - Everflow

Append ?gclid={gclid}&timestamp={timestamp} to the end of that Webhook and place it as a Partner Postback in Everflow. Be sure to test the postback after saving it.

Step #6 - Zapier

Click "Test Trigger" here:

If successful, it will look like this:

Step #7 - Zapier

Add another action, search "Google Ads" and select it.

Select Send Offline Conversion as the Action Event.

Step #8 - Zapier

Sign in to your Google Ads account.

Then, set up the values like this:

Once this is done, the process is complete. You must have live traffic to "test" as Google needs an actual gclid value.

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