How does an Offer Wall work?
How do I set this up using Direct Linking?
1. AD (Google/Facebook/Affiliate Link):
User clicks (CLICK 1) on AD and lands on your PreLander / Offer Wall.
2. PreLander / OfferWall page:
From the Offer Wall, the User clicks (CLICK 2) on a link to reach the final Offer.
The same URL parameters must be appended to CLICK 2 so that they are passed through to the Offer Page.
3. Advertiser/Offer page:
User lands on the final Offer page with all the same parameters passed from the first Ad.
4. To use this model with Direct Linking, the JS SDK Click Script is placed on the Offer Page. When the click is fired to Everflow, it is rejected as a duplicate click, but is saved by the first party cookie. Finally, conversions are attributed to the click based on that cookie.
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