A How-To Guide

Place your reversal postback according to one of the following methods, on the page from which you wish to fire the reversal.

1 - Conversion ID; this method will reverse the specified conversion.

https://your-everflow-tracking-domain/reversal?conversion_id=CONVERSION_ID

2 - Transaction ID WITHOUT an Event ID; this method will reverse all events tied to the Transaction ID.

https://your-everflow-tracking-domain/reversal?transaction_id=TRANSACTION_ID

3 - Transaction ID and an Event ID; this method will reverse any conversions that match both values.

https://your-everflow-tracking-domain/reversal?transaction_id=TRANSACTION_ID&event_id=EVENT_ID

*IMPORTANT* If you are using &verification_token= in the regular conversion postback, please note that it must also be added to the reversal postback.

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