A How-To Guide

According to one of the following methods, place your reversal postback on the page from which you wish to fire the reversal.

Conversion ID

This method will reverse the specified conversion.

https://your-everflow-tracking-domain/reversal?conversion_id=CONVERSION_ID

Transaction ID with an Event ID=0

This method will reverse ONLY the specified conversion tied to the Transaction ID.

https://your-everflow-tracking-domain/reversal?transaction_id=TRANSACTION_ID&event_id=0

Transaction ID without an Event ID

This method will reverse all events tied to the Transaction ID.

https://your-everflow-tracking-domain/reversal?transaction_id=TRANSACTION_ID

Transaction ID and an Event ID or Advertiser Event ID

This method will reverse any conversions that match both values.

https://your-everflow-tracking-domain/reversal?transaction_id=TRANSACTION_ID&event_id=EVENT_ID

Email address

This method will reverse all conversions associated with a given email address.

https://your-everflow-tracking-domain/reversal?email=EMAIL

Email address and Event ID

This method will reverse any conversions associated with a given email address, but only for this specific Event.

https://your-everflow-tracking-domain/reversal?email=EMAIL&event_id=EVENT_ID

Email address and Advertiser Event ID

This method will reverse all conversions associated with a given email address, but only for this specific Advertiser-level Event.

https://your-everflow-tracking-domain/reversal?email=EMAIL&adv_event_id=ADV_EVENT_ID

*IMPORTANT* If you are using &verification_token= in the regular conversion postback, please note that it must also be added to the reversal postback.

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