Overview

Setting up your new Partner's or Advertiser Postback can be tricky, as every platform has its own names used for dynamic parameters. Use this cheat sheet to quickly see the right parameters to use for each of your Partner's Postback and tracking links on each platform.

Partners: Step-by-Step Setup Instructions

Here are the steps for setting up the Partner's Postback and then sending them the pre-formatted tracking link:

Setting up the Partner Postback:
Partners - Postback > + Add Postback > Select 'Conversion' > Select 'Global (Partner)' > Select the Partner you're setting up > Select 'Delivery Method: Postback' > Paste the Postback URL provided by Partner > Replace the sections below with our recommendations > Click the 'Add' button.

Setting up the tracking link for sending to your Partner:
Offers - Manage > Select Offer > Click on the Tracking Links tab > Select Partner > (all other sections are optional and can be skipped) > Copy the Tracking Link URL that is displayed at the bottom of this card > Add the bolded text below Partner Tracking Link to the end of URL > Send the updated tracking link to your partner.  

Click here to see the steps required to pull and set up an Advertiser Postback.


Everflow:

Partner Postback in Everflow: https://PartnerPostbackDomain/?nid=###&transaction_id={sub1}

Partner Tracking Link from Everflow:
https://YourDomain/4RQSJ/3QQG7/?sub1={transaction_id}&sub2={affiliate_id}

Advertiser Postback from Everflow: https://YourDomain/?nid=###&transaction_id={sub1}

Advertiser's Base Destination URL in Everflow: https://YourDomain/4RQSJ/3QQG7/?sub1={transaction_id}&sub2={affiliate_id}

[Click here to see a list of available Everflow parameters]
 

Affise:

Partner Postback in Everflow: http://PartnerPostbackDomain/postback?clickid={sub1}

Partner Tracking Link from Everflow: https://YourDomain/4RQSJ/3QQG7/?sub1={clickid}&sub2={pid}

[Click here to see a list of available Affise parameters if your Partner is using Affise]

Advertiser Postback from Everflow: https://YourConversionDomain/?nid=XX&transaction_id={ref_id}

Advertiser's Base Destination URL in Everflow: https://example.AdvertiserDomain.com/click?pid=5210&offer_id=132005&ref_id={transaction_id}

[Click here to see a list of available Affise parameters if your Advertiser is using Affise]

Cake:

Partner Postback in Everflow: https://PartnerPostbackDomain/p.ashx?o=1&e=1&f=pb&r={sub1}

Partner Tracking Link from Everflow: https://YourDomain/4RQSJ/3QQG7/?sub1=#reqid#

Advertiser's Postback from Cake: https://YourConversionDomain/?nid=XX&transaction_id=#s2#

Advertiser's Base Destination URL in Everflow: https://AdvertiserDomain.com?a=2378&c=13241&s1={affiliate_id}&s2={transaction_id}

[Click here to see a list of available Cake parameters]

HasOffers / Tune:

Partner Postback in Everflow: http://PartnerPostbackDomain/aff_lsr?offer_id=284&transaction_id={sub1}

Partner Tracking Link from Everflow: https://YourDomain/4RQSJ/3QQG7/?sub1={transaction_id}&sub2={affiliate_id}

Advertiser's Postback from Everflow: https://YourConversionDomain/?nid=XX&transaction_id={aff_click_id}

Advertiser's Base Destination URL in Everflow: https://AdvertiserDomain.org/aff_c?offer_id=1001&aff_id=2009&aff_click_id={transaction_id}

[Click here to see a list of available HasOffers/Tune parameters]
 

HitPath:

Partner Postback in Everflow: http://PartnerPostbackDomain/rd/apx.php?id=6&type=4&hid={sub1}&transid={transaction_id}

Partner Tracking Link from Everflow: https://YourDomain/4RQSJ/3QQG7/?sub1=xxhitidxx&sub2=xxagentidxx

Advertiser Postback from Everflow: https://YourConversionDomain/?nid=XX&transaction_id=xxc1xx

Advertiser's Base Destination URL in Everflow: http://AdvertiserDomain.com/rd/r.php?affid=1&sid=6&c1={transaction_id}

Impact:

Reach out to Impact in order to get a "Technical Integration Plan," and then send the plan to your Everflow Account Manager (or to the Customer Success team). This is required for Everflow to set up the Impact Conversion API.

Partner Postback in Everflow: Reach out to support to set this up (custom integration)

Partner Tracking Link from Everflow: Reach out to Everflow support to set this up (custom integration)

Advertiser Postback from Everflow: https://YourConversionDomain/?transaction_id={SubId1}&adv1={CampaignName}&amount={Payout}&adv2={ActionTrackerName}

Advertiser's Base Destination URL in Everflow: https://example.advertiserdomain.com/qnWy5j?subId1={transaction_id}

Konnektive:

Advertiser Postback from Everflow: https://YourConversionDomain/?nid=XX&transaction_id=[c1]

Advertiser's Base Destination URL in Everflow: https://www.yourdomain.com/?affId=XXXXX&c1={transaction_id}&c2={affiliate_id}&c3={optional}

[Click here for a more in-depth integration guide]

LinkTrust:

Partner Postback in Everflow: http://PartnerPostbackDomain/?ClickID={sub1}

Partner Tracking Link from Everflow: https://YourDomain/4RQSJ/3QQG7/?sub1=[=ClickID=]

Advertiser Postback from Everflow: https://YourConversionDomain/?nid=XX&transaction_id=[=AffiliateReferenceID=]

Advertiser's Base Destination URL in Everflow: https://example.advertiserdomain.com?CID=111&AFID=111&SID={affiliate_id}&AffiliateReferenceID={transaction_id}

Partnerize:

https://helpdesk.everflow.io/en/articles/5564365-partnerize-integration

ShareASale:

Partner Postback in Everflow: Reach out to support to set this up (custom integration)

Partner Tracking Link from Everflow: Reach out to Everflow support to set this up (custom integration)

Advertiser Postback from Everflow:

You need to reach out to your ShareASale rep to have them place this as a global postback for you. You cannot do this inside ShareASale yourself.

https://YourConversionDomain/?transaction_id=!!afftrack!!&adv1=!!merchantID!!&amount=!!commission!!&adv2=!!transtype!!&order_id=!!orderNumber!!

Advertiser's Base Destination URL in Everflow:

https://www.shareasale.com/pr.c?merchantID=93620&userID=2539894&productID=108126&afftrack={transaction_id}

ZeroPark / Voluum:

Partner Postback in Everflow: http://postback.PartnerDomain.com/zppostback/xxxx-xxxxxxx-xxxxxx?cid={sub1}&payout={payout_amount}

Partner Tracking Link from Everflow: https://YourDomain/4RQSJ/3QQG7/?sub1={clickid}

Advertiser Postback from Everflow: https://YourConversionDomain/?nid=XX&transaction_id={externalid}&amount={payout}

Advertiser's Base Destination URL in Everflow: https://AdvertiserDomain.com/xxxx-xxxx-xxxx-xxxxxx?transaction_id={transaction_id}

When editing the traffic source in Voluum make sure that transaction_id is used in the TS parameter and the TS token under External ID.

[Click here to see a list of available ZeroPark/Voluum parameters]


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