Table of Contents


Overview

Marketplace makes it easy for you to discover and automatically connect to Partners and Advertisers. If you would like to be approved for this feature, please fill out this form.

Please click here to watch the Webinar on the Marketplace.

You can find Marketplace on your left-side menu.


Partner Discovery

Navigate to Marketplace - Partner Discovery. This is where you can search and connect with a curated list of high quality Partners. You can invite them to your program and automatically connect your Offers to their system when they accept. No additional tracking setup is required for base conversions or events.

Pro Tip: If an Offer uses Direct Linking, it will not automatically implement the correct Partner Tracking Link for your Partner. You will need to instruct the Partner to append the following to their tracking link, being sure to replace values 'XX' with the respective Offer ID and Affiliate ID: &oid=XX&affid=XX.

  1. Navigate to Marketplace → Manage Connections → Connected Advertisers.

  2. Choose the connection that you are interested in and click the vertical dots on the right side of the screen.

  3. Select Edit Sync Details.

  4. Navigate to the Controls section. Under Field Locking, select Base Destination URL.

  5. Click Save.

  6. Navigate to Marketplace → Manage Connections → Connected Advertisers → Click on the connection you are looking to modify → Offers Tab.

  7. Edit each Offer’s Base Destination URL to include the right oid=XXX and affid=XXX.

  8. Place your postback in the advertiser’s account.

Adding Relationships

Step #1

Choose and invite the desired Partner. You can either create a new account for them, or connect to their existing account.

Selecting Customize Visibility allows you to pre-approve Offers that you want to automatically set up in the Partner's platform. Please note that all Public offers will already be approved for this Partner.

Step #2

Once the Partner approves your request, you will receive confirmation via email.

Step #3

Navigate to Partners - Manage > Name of Partner.

Step #4

Once set up, the Partner is managed with the same process as your existing Partners.

You can also manage which Offers the Partner has access to from the above screen.

The tracking setup will be automatically implemented for successfully recording Conversions and Events. When an Offer is approved for the Partner it will immediately feed into their platform, allowing them to start delivering traffic. 


Advertiser Discovery

Navigate to Marketplace - Advertiser Discovery. This is where you can find new Offer sources for promoting with your traffic.

Adding Relationships

Step #1

Click Apply. Then, you will need to:

  • accept the Advertiser's Terms and Conditions,

  • either enable the toggle for Use Existing Advertiser which will allow you to associate the Offers with the selected Advertiser, or create a new Advertiser account with which to associate the Offers by keeping the toggle disabled,

  • select Visibility for the Offers, which determines the default Visibility settings for your Partners, and

  • enter the Margin you want to receive, which will automatically adjust the Offer's Partner payout to the amount needed to maintain your margin.
    For example: If you enter 25% margin, and receive an Offer from this Advertiser for $10 RPA, it will automatically be set up with a $7.50 CPA for your Partners.

Step #2

You will receive an email confirmation when the application was approved by the Advertiser. Then, you can review the newly created Offers by simply clicking on View Offers from the email. 


Managing Your Advertiser Feeds

Navigate to the Control Center - Integrations - Marketplace tab. This is where you can review and edit all of your Advertiser integrations via the Marketplace. This is also where you can set up an API with other Advertisers or Platforms that typically do not use Everflow.

Please see Marketplace Feeds documentation [here]. 

Please Note: If you need to add an integration via API, click the Add Integration button in the top right side of the screen. This is only for existing relationships, in which you already have an API key and would like to complete it manually. Please reach out to the Customer Success team if you do not see the Advertiser or Platform you wish to integrate with. 


NEED HELP? OUR CUSTOMER SUCCESS TEAM IS HERE FOR YOU!

We've assembled a superstar team of industry veterans that are available around the clock to make sure that your issues are resolved and questions are answered. You can reach out any time in-platform via Chat or by emailing support@everflow.io.

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