UPDATE: New Facebook pixel requirements effective from March 2021. You can read the Facebook Conversion API guide here.
** Instructions for an Image Pixel setup are included at the bottom. We do not recommend an S2S setup as it's not currently reliable, from our experience **
Setting up the Offer
First thing you need to do is create an Offer, on how to do that place click [here].
Please make sure you set the conversion method in the Offer to "Cookie based" and enable "Force SSL" on the Tracking & Controls tab here:
*IMPORTANT* When you are placing this pixel, please make sure that the script.src = domain is the same domain that you are using for your Partner tracking links.
Generating and placing the Facebook Pixel
Login to your Facebook business account.
Click the three bars on the left side of the screen and go to "Pixels".
Click on "Facebook pixel: Track website activities".
Click on "Manually install the code yourself".
Copy the pixel code to your clipboard.
Go to Affiliates (Partners) > Postbacks > Add >
Select the postback type, postback level and offer.
In the HTML code field, you place the Facebook Pixel Code.
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