UPDATE: New Facebook pixel requirements effective from March 2021. You can read the Facebook Conversion API guide here.
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Overview
This article will explain how to post conversions from Everflow to your Facebook account if you or a Partner is buying media there. We highly recommend using Iframe/JavaScript (as discussed in this article).
** Instructions for an Image Pixel setup are included at the bottom. We do not recommend an S2S setup as it's not currently reliable, from our experience **
*IMPORTANT* It is important to note that this will only work if the Advertiser Postback/Pixel JavaScript tag or Iframe is placed on the page in which the conversion/event is firing.
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Setting up the Offer
First thing you need to do is create an Offer, on how to do that place click [here].
Please make sure you set the conversion method in the Offer to "Cookie based" and enable "Force SSL" on the Tracking & Controls tab here:
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Implementing the JavaScript or an Iframe on the Advertiser's page
After you create the Offer please go down to the bottom of the page in the "Conversion Postback" section.
Grab the JavaScript and send it to the Advertiser and have them implement this on their page somewhere in the "body".
*IMPORTANT* When you are placing this pixel, please make sure that the script.src = domain is the same domain that you are using for your Partner tracking links.
*PLEASE NOTE* You can use an Iframe or JavaScript tag when posting from the Advertiser's page to Everflow. You can also use any version with Transaction ID as well. If no Transaction ID is passed, it will just default to the cookie. This is not required if the offer has Direct Linking enabled.
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Generating and placing the Facebook Pixel
Step 1.
Login to your Facebook business account.
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Step 2.
Click the three bars on the left side of the screen and go to "Pixels".
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Step 3.
Click on "Facebook pixel: Track website activities".
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Step 4.
Click "Create".
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Step 5.
Click on "Manually install the code yourself".
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Step 6.
Copy the pixel code to your clipboard.
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Step 7.
Go to Affiliates (Partners) > Postbacks > Add >
Select the postback type, postback level and offer.
In the HTML code field, you place the Facebook Pixel Code.
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Step 8.
Click Save.
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