The Click-to-Conversion Time feature allows you to configure an acceptable time frame following a click for a conversion to occur. Conversions fired outside of the defined time frame will be rejected.
Please note that the first Conversion after the initial click must happen within 90 days. Any Click that does not have an associated Conversion or Event within 90 days can no longer generate a Conversion or Event, regardless of this feature's configuration or lack thereof.
How To Set Up
When adding or editing an Offer, you may enable the Click To Conversion Time feature.
On the Offer page, click Edit. Then click on the Attribution tab. Using the toggle, you may enable Click to Conversion Time.
If you enable this feature, you have the option to configure either or both of the following:
- Min. Approved Click to Conversion Time: Rejects conversions that have too small a time window between the initial click and the associated conversion.
- Max. Approved Click to Conversion Time: Rejects conversions that have too large a time window between the initial click and the associated conversion.
In the example shown above, any conversions fired between 1 and 29 seconds after the click occurs will be rejected. Since the Max. Approved Click to Conversion Time is disabled, any conversion fired at least 30 seconds after the click occurs is acceptable based on this configuration.
Please note that if you do not enable this feature, conversions are allowed immediately after the Click occurs and up to 90 days following the initial Click.
Click to Conversion Time Report
Navigate to Reporting - Click to Conversion Time to view a report that displays conversions in time intervals. Click the drop-down menu to display your report in intervals of seconds, minutes, hours or days.
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