This article is an overview for configuring precise targeting for your Offers.

Targeting allows you to make your offers available only to users that fit certain criteria. For example, you may want to target Android users only in US, and therefore restrict the offer from any iOS users.

Clicks that do not fit an Offer's targeting criteria are considered Invalid Clicks. Using Fail Traffic, you may automatically redirect these clicks to an Offer for which they are valid. If you do not configure a Fail Traffic solution for your Offer, the Invalid Clicks will result in a blank page.

Targeting Your Offer

To find the Offer for which you would like to configure targeting, navigate to Offers - Manage, then click on the Offer.

On the General card, click Edit. Click the Targeting tab.

You can define targeting rules, including Device Characteristics (Platform, Device Type, Browser, Device Brand, OS Version, Language), and Geolocation (Country, Region, City, DMA, Mobile Carrier, ISP),

Simply click on a rule header and add (whitelist) or subtract (blacklist) them from targeting by clicking either + or -.

Selected rules will appear in a column on the right-hand side.

Please Note:

  • To target by country, you may "Import" multiple countries at the same time by using 2-letter country codes (ISO 3166-1 alpha-2), either by adding one code per line or separate by commas. You can also choose whether to Whitelist or Blacklist these countries.

  • Precise accuracy is not guaranteed when targeting by zip code.

Advanced Targeting Options

The sections below allow for more advanced targeting based on Connection, IP Ranges, Traffic Filtering, and Day Parting.


Choose between All, Mobile Only and WiFi Only.

IP Ranges

You can target specific IPs or IP ranges by switching between Exact and Range.


Enabling can prevent User IPs being spoofed to fake a location. Everflow uses Digital Element to determine if any clicks come from well-known proxies.

Traffic Filtering

Select a parameter and fill in the Match Type, Value and Action.

Day Parting

Day Parting allows you to select what day/time the Offer is active. If a click occurs outside of the designated day/time, the user will go to a blank page or Fail Traffic.

Simply turn on the toggle and select when you would like the Offer to run.

Targeting Resources

Everflow is integrated with the following services:


We've assembled a superstar team of industry veterans that are available around the clock to make sure that your issues are resolved and questions are answered. You can reach out any time in-platform via Chat or by emailing support@everflow.io.

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