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Clickless Conversion Tracking
Clickless Conversion Tracking

How to fire a Conversion without first firing an associated Click.

Genny avatar
Written by Genny
Updated over a week ago

Overview

Typically, a transaction_id is generated when a click happens, to which a conversion can be tied back with a matching transaction_id. The clickless conversion solution allows you to fire a conversion into Everflow without an associated transaction_id, or without first generating a click.

How-To

  • A clickless conversion can be fired into Everflow via Server Postback, Pixel or JavaScript. It must include offer_id and affiliate_id. See instructions below for replacing YOUR_DOMAIN with your conversion domain.
    ​

    • Postback:
      ​https://YOUR_DOMAIN.com/?nid=YOUR_NID&oid=OFFER_ID&affid=AFFILIATE_ID
      ​

    • Image or iFrame Pixel:

      <iframe src="https://YOUR_DOMAIN.com/?nid=YOUR_NID&oid=OFFER_ID&affid=AFFILIATE_ID" scrolling="no" frameborder="0" width="1" height="1"></iframe>

    • JavaScript:

      <script type="text/javascript"
          src="https://YOUR_DOMAIN.com/scripts/sdk/everflow.js"></script>

      <script type="text/javascript">
      EF.conversion({
          offer_id: OFFER_ID,
          affiliate_id: AFFILIATE_ID,
      });
      </script>

Finding The Conversion Domain

Replace YOUR_DOMAIN with your conversion domain. You can find it by navigating to Offers > Manage > Click on the name of Offer > Tracking card.

Additional Parameters that can be returned in the Clickless Conversion Postback:

&adv1= Advertiser Sub ID 1
​&adv2= Advertiser Sub ID 2
​&adv3= Advertiser Sub ID 3
​&adv4= Advertiser Sub ID 4
​&adv5= Advertiser Sub ID 5

&adv_event_id= The Advertiser-Level Event ID to assign the conversion to the Advertiser Event ID. Must be accompanied by &aid=ADVERTISER_ID.

&amount= Sale amount (will be used in a context of RPS)
​
​&timestamp= Unix timestamp of the action (i.e. install) in the advertiser system
​
​&order= Specific to e-commerce integration, JSON payload associated to the order
​
​&user_ip= The IP of the user to be passed in to the Conversion IP field in Everflow. In the absence of this value being passed, the conversion IP will be the IP of the server which fired the conversion.
​
​&order_id= The order ID specifically for eCommerce.
​

&email= The email address used during the order, specifically for e-commerce.

&event_id= The Event ID from the Offer to assign the conversion to the Event.
​
​&currency= The currency of the sale, this will be converted automatically into the currency set at the account or offer level. You can include the 3 letter ISO acronym as the currency parameter in the postback. Please see here for details on ISO codes. (i.e &currency=USD). When adding the currency to the SDK, please use the parameters object inside the EF.click() method to pass it as a string.

&advid= Advertiser ID
​

&aid= Advertiser ID
​
​&coupon_code= Coupon code or discount code used. This can be used to generate a clickless conversion, please see this documentation.
​
​&source_id= When generating a clickless conversion with the coupon code or offer ID/Affiliate ID combo this can be used to pass the source ID to register that to reporting.
​

&sub1= When generating a clickless conversion with the coupon code or offer ID/Affiliate ID combo this can be used to pass the sub1 to register that to
reporting.

&sub2= When generating a clickless conversion with the coupon code or offer ID/Affiliate ID combo this can be used to pass the sub2 to register that to reporting.
​

&sub3= When generating a clickless conversion with the coupon code or offer ID/Affiliate ID combo this can be used to pass the sub3 to register that to reporting.
​

&sub4= When generating a clickless conversion with the coupon code or offer ID/Affiliate ID combo this can be used to pass the sub4 to register that to reporting.
​

&sub5= When generating a clickless conversion with the coupon code or offer ID/Affiliate ID combo this can be used to pass the sub5 to register that to reporting.
​
​&idfa_sha1= When generating a clickless conversion with the coupon code or offer ID/Affiliate ID combo this can be used to pass the idfa_sha1 to register that to reporting.
​

&google_aid_md5= When generating a clickless conversion with the coupon code or offer ID/Affiliate ID combo this can be used to pass the google_aid_md5 to register that to reporting.
​

&google_aid_sha1= When generating a clickless conversion with the coupon code or offer ID/Affiliate ID combo this can be used to pass the google_aid_sha1 to register that to reporting.
​

&android_id= When generating a clickless conversion with the coupon code or offer ID/Affiliate ID combo this can be used to pass the android_id to register that to reporting.
​

&android_id_md5= When generating a clickless conversion with the coupon code or offer ID/Affiliate ID combo this can be used to pass the android_id_md5 to register that to reporting.
​

&android_id_sha1= When generating a clickless conversion with the coupon code or offer ID/Affiliate ID combo this can be used to pass the android_id_sha1 to register that to reporting.

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